Customer Service Tip of the Week | Customer Service Solutions, Inc. - Page 118

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Listen Up! – 5/29/18

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When I was growing up, I would hear the phrase Listen Up frequently. It was usually being stated by adults who wanted to get the attention of a group of kids. It was usually stated loudly. It usually worked. At least for a minute or 2.

As an adult in the working world, I now find myself in customer service situations or advising clients on how to create a great customer experience. And while the phrase Listen Up has not lost its importance, it means something different today. Today, in business it relates to what employees should do with co-workers and customers. It suggests that in order for us to really solve a problem or address a need or resolve an issue, we have to be experts at listening.

So, what do experts at listening do most effectively?

They watch to observe and interpret the body language as much as they do the words. I was in a meeting recently where we were discussing certain individuals in the organization, and we were trying to uncover how they felt about a situation; it turns out that most of our conclusions were being driven by the body language they conveyed in meetings when the topics were discussed.

Experts at listening are experts at asking questions. They start with open-ended questions to let the other person share their issue, need, goal, their story or perspective. Then the listener drills down to specifics with close-ended questions to refine their understanding of the situation and the impact of potential solutions.

Listening experts let the other person talk. It seems obvious to say, but how can you listen if you’re doing all the talking? People who are great at listening let the other person talk 70-80% of the time – hearing the other’s perspective and guiding the conversation with those questions asked.

Great listeners are great at paraphrasing. They’ve listened so well that they can pause the conversation and – in their own words – explain the situation, the steps, the goals, and the desires conveyed by the other person. They can translate the body language, tone, the words and emotions of another.

Keep in mind that great listeners are often considered to be great conversationalists because the discussion flows, and the other person gets to share, feels comfortable doing so, and is speaking with someone who has an empathetic ear.

The art of listening is key to great conversations and great customer service.

Listen Up!

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Change Your Style on the Fly – 5/22/18

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I was talking to a client recently, and we discussed the importance of relationship-building in their position. So I asked, “How do you develop a relationship?”

The client offered several points, one in particular piqued my interest – she said: “I have to understand how I communicate, and I have to be open to communicating differently.”

Essentially, she conveyed that she had to be self-aware, and she had to be willing and able to tweak her communication style to best work with the customer.

Being able to recognize what works with each client, knowing how to change, and being willing to change your style of communication based on the situation or the individual involved is a high-level customer service skill.

You have to know when to slow down your pace of talk based on how the other person prefers to communicate and how well they are understanding what you’re saying. You have to know when to sit or stand, lean-in or sit back based on what makes them more comfortable or builds their confidence.

You have to be willing to pick up a phone and call somebody even though you prefer e-mail, or be willing to meet with someone even though you prefer not to make the drive. Sometimes they want to text even though you have an aversion to doing that in business.

This is not to say we have to change who we are in any way. This is to say that if we want to deliver a great experience and build relationships, we have to understand each unique customer and what about their experience with us builds their comfort and confidence level. And since some of those experiential characteristics are communication-related on our part, we need to make the refinements necessary to build that client relationship.

Learn when and how to change your style on the fly.

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What to do DURING a Bad Experience – 5/15/18

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After providing the final research report to a client recently, even though the report provided tremendous detail and a 10-page Executive Summary, the client asked that I cull down the key takeaways to a few bullet points. As I glanced back through the report, there was one exceptionally interesting finding.

As background, this research was for an event that takes place annually. One of our approaches to analysis is to look at the characteristics of last year’s respondents and their individual responses to the survey, then identify which of those attributes strongly correlated to renewal and attendance at this year’s event.

One of the strongest factors impacting renewal to this year’s event was Event-related Communications. Last year’s event was negatively impacted by the weather, and it was interesting that many of the respondents felt better about the overall experience if they felt better about Event-related Communications, and they felt worse about the overall experience if they were not satisfied with the Event-related Communications.

Essentially, when an organization has challenges, a particular event as issues, a product or service has poor quality or lacks timeliness, the importance of effective communication ramps up dramatically.

When things are going bad, it’s better to overcommunicate than under communicate. It’s better to be more proactive and provide information above and beyond about what the issues are, what the resolutions may be, and what timeframes are expected.

It’s not just a good thing to keep customers in the loop, but when significant issues arise, those communications are often the difference between a renewal and a cancellation, the difference between keeping a customer and sending them to a competitor, the difference between a repurchase and lost business.

When you look at your ongoing customer Touch Point Strategies, make sure that there are specific strategies in place that enhance customer communications when the experience goes bad.

Know what to do during a bad experience.

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