Customer Service Tip of the Week | Customer Service Solutions, Inc. - Page 167

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Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

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Customerize Your Business – 8/25/15 TOW

Posted on August 25, 2015 in Customer Service Tip of the Week Please leave a comment


Most of us have seen flow charts. You document Step A followed by B followed by C. What does the employee do first? What report do they produce? To where do they route the call?

We’ve all seen e-newsletters that go out to customers. You share what you’re doing, note great offers, and pitch the latest product.

Everyone has gone to a business website. It says what we do, it’s organized by our products/industries, and it talks in the language to which we’re accustomed (I’m guilty of having “consultantese” throughout my site).

But what if we “customerized” our businesses? Let’s take a hospital. For processes, they might say – if a family member wants to visit the newborn baby, how would they want to find the hospital? What would they want the parking experience to be like? How would they want to find out where the relative is located and how they can find the baby? How would they want staff to greet them, and what would be the best exit experience?

Consider the sports team. They’re constantly sending out the marketing mailings to season ticket holders (STH), but what if they customerized the newsletters? Imagine Brian, the STH, getting an e-mail with a Subject heading identifying information about his favorite player. The body of his e-mail addresses only those things of interest to him – the kid’s club, his favorite visiting team coming to town, and a gift coming his way for his upcoming birthday. Brian’s e-mail is all about Brian, and the e-mail comes from his personal account representative, Marie.

If you work in a government organization, imagine having a website that’s been customerized. Instead of it being about government departments and services, it’s about the resident or business. Instead of the list of options including 38 departments and agencies, it lists common questions that the typical resident may ask. Instead of it listing 3 pages of detailed text instructions on how to appeal a tax bill or submit a plan to renovate a deck, it has a simple flow using customer terms and having graphics similar to most advanced websites nowadays.

To have the best experience for your customer, remove yourself from the internal focus of most companies. View your world through the eyes of the customer for the benefit of your customer.

Customerize Your Business.

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Be Boring but Better – Become Predictable – 8/18/15 TOW

Posted on August 18, 2015 in Customer Service Tip of the Week Please leave a comment

I was recently watching reruns of on old sitcom where a woman was attracted to a man she was dating – in part – because he was so unpredictable. What was he going to say next? What was the next exciting thing he’d come up with for date night?!

But excitement in customer service is not always the best goal, especially if that excitement is a result of something unpredictable happening.

I’ve facilitated enough customer focus groups and read enough customer comments to know one thing about customer service – sometimes being boring is vital to customer service, and what’s more boring (but good!) than being predictable?

Remember that 40% of customer dissatisfaction is because the customer didn’t receive what they expected – the company overpromised or didn’t even do the bare minimum of what the customer expected. So you can eliminate the cause of a lot of dissatisfaction by doing what’s expected. Consider these boring-but-better predictable actions to boost your customer service:

  • Instead of providing a wide window of time for a callback or site visit, give a narrow arrival window to set the expectation; then meet that expectation.
  • ALWAYS respond to e-mails sent directly to you, even if all you say is “Thanks for the e-mail; I’ll review and reply back by X date – Please let me know if you need it sooner.” Become responsively predictable!
  • Know what the company does to set expectations via letters, e-mails, marketing programs, sales offers, and web pages. Often companies note who will do what, in what timeframe, and in what way. To be predictable, we have to know what the customer expects based on these company proclamations.
  • Document what you tell customers you’ll do and by when (do so on paper, in a follow-up e-mail, etc.); then do what you stated you’d do.
  • If there are personal or corporate hours of operations, be clear on what they are so the customer knows your availability.
  • Find a best practice process, and adhere to it; standard processes offer more predictable outcomes and timeframes than “everybody doing it their own way.”

 
Find ways to make your reality match the customer’s expectations.

Make “boring” a competitive advantage – become predictable with your customer service.

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Rudeness is an Issue – How to Avoid it – 8/11/15 TOW

Posted on August 11, 2015 in Customer Service Tip of the Week Please leave a comment


According to a recent times.com article, there are several top reasons why customers get frustrated with customer service. Tied for the biggest frustration is dealing with rude customer service representatives. Survey results noted that 75% of customers are “highly annoyed by rude or condescending employees.”

While many of us feel that we’re generally pleasant people, even the most pleasant individuals can run the risk of coming off as rude or condescending. This perception by others can come from the tone of voice, the actual words used, or body language in face-to-face situations.

In order to ensure that the answer you give or solution provided does not reflect negatively on you, here are several things you can do to avoid being perceived as rude or condescending:

  • Watch Subtle (and sometimes not-so-subtle) Tone Issues – Avoid the “huffs” or frustrated sighs, and don’t let your booming voice dominate them.
  • Avoid Using “you” if Discussing Blame – Don’t do this: “If you would have just done ABC, this wouldn’t have been an issue.”
  • Convey Some Empathy – There’s a difference between a coldly delivered “That’s against policy” and an empathetic “Unfortunately we’re not able to do ABC for this reason, but let’s talk about what we CAN do for you.”
  • Effectively Move to the Hold or Transfer – Don’t put someone on hold or transfer unless you first ask and explain why you’re making the move.
  • Consider the Body Language – Avoid the eye rolls, folded arms, smirks, a lack of focus on the customer, and – ugh – putting your hand up in the “stop” position.
  • Don’t Rush the Customer – This is by far the most frequent cause of perceived rudeness – even when customers are dealing with kind customer service representatives. Lacking patience, talking quickly, giving short answers, interrupting the other person, and not confirming that the customer got their need met are all drivers of that perception of a rude employee.

 
Avoid rudeness – the customer’s hot button with customer service.

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