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Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

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Be Proactive, in Helping Yourself – 6/2/15 TOW

Posted on June 2, 2015 in Customer Service Tip of the Week Please leave a comment


The young homeowner went to the hardware store to buy a new chainsaw, and he asked the employee for advice. The employee suggested a particular model and noted that “it can cut up to 25 yards of wood a day.”

The homeowner was thrilled, so he bought the chainsaw and went home to start cutting.

A week later the homeowner went back to the hardware store with the chainsaw and asked to talk to that same employee.

“It’s a pretty good chainsaw,” said the customer, “but I was only able to cut 15 yards of wood a day.”

“Hmm,” said the employee. “Let me check it out.” So the employee pushed a button, pulled the cord, and the chainsaw started right up.

Immediately the customer yelled, “What’s that noise?!!”

I can’t take credit for this story, but I love it! Obviously the customer was trying to use the chainsaw without actually turning it on. He was probably working incredibly hard to get it to cut, and when the employee – who was more experienced in the use of chainsaws – started it up, the customer realized the issue. He was working much harder than necessary, and he wasn’t getting the productivity he needed.

That’s what can happen to us when we rely too much on ourselves. Look around your office. Who has some wisdom to share? Who has specialized knowledge of a product, more experience with a service, appears more adept at handling certain types of customers, or is more comfortable in certain situations?

Identify them, and tap into their wisdom. Maybe you won’t have to work as hard, and you’ll be a little more productive and effective.

Use your proactive nature to help yourself.

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Define Quick, Then Keep Things Moving – 5/26/15 TOW

Posted on May 26, 2015 in Customer Service Tip of the Week Please leave a comment


According to Dictionary.com, “responsiveness” in machinery terms is defined as “the ability of a machine or system to adjust quickly to suddenly altered external conditions, as of speed, load, or temperature, and to resume stable operation without undue delay.”

People are not machines, but it’s interesting how closely this “system” definition of responsiveness relates to our people definition.

When we are considered responsive, it is usually characterizing our quick reaction to something brought to us – a customer’s need, a co-worker’s issue, an e-mail, or a phone call.

The other person needs the response or the answer so they can move on. They can go to their next action, continue with the project, know what to do next, or have resolution so they no longer have to deal with an issue. The key in responsiveness is that this response of ours has to be “quick.” But “quick” is defined differently by different people. The definition could be “without undue delay,” but what is “undue delay?”

The busier I get and the more I rely on others as partners in accomplishing goals, the more I value responsiveness. Responsiveness is that which keeps us moving. To many, it’s that which shows we care. It’s that which ensures that the other person’s time isn’t wasted and their anxiety isn’t heighted by delay.

To me, quick is an acknowledgement of the e-mail or voice mail within 6 business hours. When it’s an urgent request, quick is defined more aggressively.

Talk to those you serve and work with in business. Understand what’s important to them and how they define “undue delay.” Learn their timing expectations so you can better be responsive to the needs of others.

Define Quick, Then Keep Things Moving.

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Don’t Copy Company A – 5/19/15 TOW

Posted on May 19, 2015 in Customer Service Tip of the Week Please leave a comment


Terri, the church secretary, knows that the copier agreement ends in about a year, and while she’s aware of its upcoming renewal timeline, it’s obviously not something that she thinks about much.

The current copier vendor (“Company A”) signed on with the church two years ago, before Terri became the new secretary; that vendor hasn’t contacted the church once since the contract was signed. Even though there’s a maintenance agreement, they have never come out to do service because the church never called. So even though “Company A” has a contract with the church, they have no relationship.

When another copier vendor (“Company B”) contacted Terri about the church’s needs, Terri said she’d talk with them. “Company B” noted specifically how they would save the church money on the contract. They described how they’d provide more maintenance and shared their “Company B” promise that they would contact the church to schedule the appointments. They noted the increased functionality they’d provide on the copier. And while changing vendors today and getting out of her current contract would require time and effort on Terri’s part, she’s willing to do it.

The reason that she’s willing to do it is partially because of what the new provider is offering. But here’s the big difference – she knows what it’s like to be a customer of the current vendor, and there’s no relationship, there’s no sense of caring, there’s no proactive communication, and there’s no sense that she – the customer – matters.

Realize that getting a customer is merely the start of a relationship. Make and execute the plans to develop a relationship, provide proactive communications, and ensure the customer feels like they matter to you.

Don’t Copy Company A.

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