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Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

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Show Your Confidence – 9/7/21

Posted on September 7, 2021 in Customer Service Tip of the Week Please leave a comment

“Self-confidence is the first requisite to great undertakings.”

To do something great, you need to have confidence in yourself.  That confidence often comes from positive experience, preparation, understanding what has happened and could happen, and having the knowledge and resources and training to address it when it does happen.

If you want to do a great job in your role in service or in delivering a customer experience or dealing with the irate customer, remember your positive experiences, prepare, understand what happened and why and that it could happen again.  Know your resources, and train with others so that you can address even the greatest of undertakings.

“With self-confidence fulfilled, you’ll find that folk have confidence in you.”

While having confidence is important, when we’re working with customers, it’s also exceptionally important to show your confidence.  People don’t always take what you say or the information you provide at face value. Oftentimes, they judge the quality of the information and the credibility of the person providing the information based on how that information is delivered.

If you want the customer to accept what you say, have faith in what you decide, and trust the direction you provide, it needs to be delivered with confidence.

Confidence is often conveyed by presenting something with a focus on the other person.  It’s conveyed with clarity of thought and well-articulated words.  It’s often conveyed with brief statements as opposed to lengthy and rambling narratives.  And it’s conveyed with your nodding of the head or with your strong yet conversational tone.

Set yourself up for customer service success.  Invest in yourself so that you are confident in the work you do.  Then present yourself in such a way that the customer shares your confidence.

Show your confidence.

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Dear Customer, What do you expect? – 8/31/21

Posted on August 31, 2021 in Customer Service Tip of the Week Please leave a comment

Studies show that 40% of customer dissatisfaction was because the company didn’t meet the customer’s expectations.  The company overpromised and under delivered, or the company didn’t even do the bare minimum of what the customer expected.

To avoid dissatisfying your customer, meet or exceed their expectation.  Simple, right?  It only gets simple if first you know the customer’s expectation.  So, when you’re interacting with your customer, here are some good questions to ask to uncover your customer’s expectations about the product or service you’re delivering:

  • For WHO, ask: Will you need guidance in setting this up/getting this to work? Reason to Ask:  If you’re providing a service, you’ll identify what they expect in terms of educational support.  Make sure they know what to do with the product or service you’ll provide.  This question is all about them.
  • For WHEN, ask: By when do you need this service? Reason to Ask:  If you’re shipping a product, you want to know when they need it delivered so you don’t provide it later than needed.  This question is about timing.
  • For WHERE, ask: Where would you like this product delivered (or this service performed)? Reason to Ask:  If they want something delivered, you’ll identify where they’d like it delivered, how they’d like it packaged, etc.  Don’t deliver to the wrong location; don’t package the service/product incorrectly.  This question is about location.
  • For HOW, ask: How do you intend to use this? Reason to Ask:  Make sure you understand how they plan to apply your service/product to their need.  This question is about the product’s use or benefit.

 
These questions address the “Who, When, Where, and How” of “What” service is being delivered.

Identify the expectation; deliver the satisfaction.

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Listen Here…or Hear – 8/24/21

Posted on August 24, 2021 in Customer Service Tip of the Week Please leave a comment

To listen or not to listen?  That is the question…

Okay, so I’m no Shakespeare, but I like to quote the masters – Shakespeare, Senge, Seinfeld – whenever I get the chance.

Today’s topic is listening versus hearing.  There are distinct differences.  It’s important to go beyond hearing what somebody says if you want to truly convey that you care about what they’re saying.

You hear the wind, but do you listen to it?  You hear the laughter, but do you listen to it?  You hear the voices and the background music and the reporter on the television, but do you listen to them?

When you’re listening, you’re not only hearing the noise, but you are also seeking to understand the noise or the person or the content or music.  In customer service, hearing may be passive, but listening is active.  People want you to actively understand them based on what they say and how they say it.  And just as much as they want you to listen, they want to perceive that you’re listening to them.

This means that you have to have the eye contact when you’re listening, you nod periodically, and you have to have a total focus with your body language that conveys that you’re attentive to them and thinking about what they’re saying.

To show you’re listening, it helps to convey your understanding of what they’re saying.  So, take notes on what they’re saying, not relying purely on your memory.  Because from the customer’s perspective, it doesn’t matter if you hear them; what matters is that they feel like you are listening to them.

When you are listening, others feel like their comments are appreciated.  They feel like they are of interest to you and valued by you.  They feel…important.

The next time you are engaged with a customer in conversation, don’t just hear them out – convey that you’re listening.

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