Customer Service Tip of the Week

The Art of the Successful Script - 10/20/26


You’re the customer.  You go to the store, and they ask if you have a loyalty card.  You call the doctor’s office, and they ask for your birth date.   You walk up to the counter, and they ask if you found everything you were looking for. These are all valid Read more

The Key Building Block for Your Customer Relationship - 10/13/26


An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those Read more

Be Flexible to Fill the Gaps - 10/6/26


The non-profit has the expected challenges.  There are only 3 people in the organization, yet, they have the same responsibilities of a larger company.  They have to do finance, sales, marketing; they deliver their services to the community, and they need to keep a pulse on what’s going on Read more

Is This Good Customer Service? - 9/29/26


A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive. The message Read more

Ownership when Fixing Others’ Errors - 9/22/26


We were conducting training with a client recently, and one of the participants, Jackie, is in a role in his organization where he goes out to the customer site to investigate issues, address customer complaints, and fix problems.  While he’s at the site, he often gets an earful from Read more

Why “No” is So Important - 9/15/26


The employee told the caller: “I don’t think that is possible.” The customer eventually hung up, and redialed to ask a different employee the same question. The employee responded to the customer: “That’s probably not the best way to do it.”  Then, the customer kept asking question after question, arguing Read more

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Use What the Customer Gives You - 8/25/26


Scenario #1: The customer sent an e-mail to the general inbox at the company.  The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so. The next morning an employee opened up the e-mail, Read more

How Better Customer Service is Better for You - 8/18/26


Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience? Noted below are 5 different aspects of a great experience desired by the customer.  What if... The customer Read more

“I’m Sorry” Doesn’t Mean “I’m Guilty” – 12/14/21

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Individuals and organizations mess up; that’s part of life…

They told me that they were going to be at my home at a certain time; they were REALLY late.  The customer service representative said they would get a message to a co-worker, and the co-worker would call me back; I never got a call.  A salesperson promised what the company could do; the team that had to deliver the service could not meet the unrealistic expectations set by the salesperson.

In every situation, employees attempted to find an alternative solution. In not one case did anybody say “I’m sorry.”

That omission bugged me, and it took me a minute to figure out why.  Then it was clear – they looked for the solution without ever acknowledging the situation that caused the need for the solution.

None of these organizations acknowledged they’d done something wrong.  In not one of these cases did the person resolving the issue cause the issue, so maybe they didn’t want to admit guilt.

In situations like this, however, saying “I’m sorry” is not an admission of personal guilt.  It’s showing organizational accountability.  While I understand people don’t want to admit guilt (especially if they’re not “guilty” of anything), they could still say “on behalf of the organization, I apologize.”  By saying that, they’re not accepting personal responsibility, but they’re acknowledging that the organization caused the problem.

Some people won’t say “I’m sorry” because they feel it’s a sign of weakness.  But we shouldn’t view service recovery situations as battles where one person wins and the other loses.  Instead, we should look at it as an opportunity to save a relationship, to help a customer, to serve others, to retain their business.

It’s not a sign of weakness to admit fault.  It’s a sign of strength and humility to acknowledge an issue.

When your co-worker or your organization makes a mistake with a customer, make an apology a part of your response.

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Apply Selfless Service – 12/7/21

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Andrea had worked in human resources for years, and the company decided that it wanted to hire employees who were more customer service-oriented, regardless of the position.  After making that decision, they added some creative questions to the interview process.

One of the most interesting questions that Andrea had to ask prospective employees was “Are you selfless?”  The answers that she received from applicants often made her either laugh or cry.  One response was “Why do ask that?  What have you heard about me?”  Another response was “Yes I can be selfless.  What’s in it for me?”

It’s a tough question to answer if you are not a naturally selfless person.  But many people who excel in customer service excel because they are selfless.  They are very good at empathizing with others’ situations.  They are exceptionally good at trying to do what’s best for the customer or best for the company without focusing on the third option:  What is best for me?

People who are selfless try to do things based on others’ needs and issues and goals.  And they make decisions based on what’s best for the person they are trying to serve.

Are you selfless?

To take it up a notch in our customer service approach, focus less on ourselves in conversations, and focus more on others.

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Caring Goes Beyond Competence – 11/30/21

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April went to get some routine car maintenance done at the local service center.  When they finished the oil change, she paid for the service, got her keys, went to her car, and opened the door.  As she was about to enter the car, she stopped.  Somebody had obviously vacuumed the floor mats.

Bonnie went to the hospital to visit her uncle.  She went to the 4th floor and stopped by the nurse’s station to ask which room was her uncle’s.  The unit secretary said “his room is the second door on the right.  We really enjoy caring for your uncle.  He’s a sweet man.”

Chuck brought his smart phone into the store because he was having difficulty understanding how to get some of the photo features to work.  After hearing Chuck’s description of his needs, the employee asked to take a look at the smart phone and said “Wow!  I love the case you have on the phone!” 

April, Bonnie, and Chuck all were provided a service or information.  In other words, an employee competently performed a task for the customer.  But each encounter was a little special.

April had that “Unexpected Positive Event” – what we refer to as the definition of a “WOW Experience.”  Bonnie wasn’t just given directions; she was provided with a feeling that her uncle was not only being cared for clinically as a patient, but her uncle was also cared about as a person.  Chuck wasn’t just a customer with a question to be answered; something about him – unrelated to the task at hand – made the employee go “Wow!”  And that compliment made Chuck feel special.

In delivering truly great customer service, go beyond the task.  Answering a question or addressing a need – showing that accuracy and competence – is a basic expectation; it’s important, but it’s the minimum the customer expects.  If you want the customer to feel valued or appreciated, say or do that little something extra.

Caring goes beyond competence.

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