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Be Supportive, Not Defensive - 10/7/25


[An employee on the phone with a customer…] Who told you that you didn’t have to submit that form? … Bob?  Oh brother!  You see Bob is our “special” co-worker.  He seems to always tell customers the wrong thing to do, and we’re having to clean up after him.  Read more

Some Customers LOVE Predictability - 9/30/25


I was facilitating focus groups of businesses that utilize local government services.  The phrase that popped up multiple times was “Time Is Money!”  What these municipal customers were conveying was that their time was valuable, and delays were wasting their time.  But the conversations were not just about how Read more

Find Your Special Sauce - 9/23/25


When I watch a football game and I see a great quarterback (somebody who may be considered a “Star”), he might be an excellent runner, have a big arm, be able to diagnose the defense and get his team into the right play.  But he’s likely not great at Read more

Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

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Listen Even When Nobody’s Speaking – 11/10/20

Posted on November 10, 2020 in Customer Service Tip of the Week Please leave a comment

Online Chats are wonderful ways to provide customer service, except when they’re not wonderful ways to provide customer service.  Note the partial chat transcript below.  The company name has been replaced with STORE, and the location was changed to TOWN:

  • STORE Bot at 9:54: Thank you. An agent will be with you shortly to start your chat.
  • STORE Bot at 9:56: Mary T. has joined the conversation.
  • Customer at 9:56: Hi there. I visited the TOWN STORE last night for this product: EMSCO GROUP 20-in W x 24-in L x 10-in H Earth Brown Resin Raised Garden Bed Item #48620 Model #2345D
  • Mary T. at 9:57: Hello there! My name is Mary. I will be happy to assist you today!
  • Customer at 9:57: Hi. Their inventory system said they had 8 in stock, but the employee looked for 25 minutes and only found 1 – it was used. If I order it off the website for pickup at STORE, how do I make sure I get a new one, and by when would it be available?
  • Mary T. at 10:00: My apologies for the inconvenience. If on the website there is availability for being shipped it means that we have it available on the warehouse. You can ship it for free to the store the desired items.
  • Customer at 10:01: Thanks. If I order today, by when would it be ready at STORE? Also, how/when will they notify me that it’s ready for pickup?
  • Mary T. at 10:03: Thank you for waiting. I’ll be with you in just a moment.
  • Customer at 10:04: ok
  • Mary T. at 10:05: Yes! You will be receiving a notification when it is available by email.
  • Customer at 10:05: If I order today, by when would it be ready at STORE? I’d like to get it by Mother’s Day – that’s why I ask.
  • Mary T. at 10:06: May I have the item number so I can check?
  • Mary T. at 10:07: May I please have your Zip code?
  • Customer at 10:07: EMSCO GROUP 20-in W x 24-in L x 10-in H Earth Brown Resin Raised Garden Bed Item #48620 Model #2345D
  • Customer at 10:08: ZIP CODE – The TOWN Store I noted earlier is my store
  • Mary T. at 10:09: I’m sorry for the delay. I’ll be right with you.
  • Mary T. at 10:11: Yes! We have availability for pick up today at TOWN STORE
  • Customer at 10:13: I’m confused. I was there last night, and they didn’t have any in stock. Just to clarify (since they had issues finding it in the store even though it said there were 8 in inventory like I mentioned above), does that mean it can be delivered from a warehouse, or are you just seeing it in in-store inventory?
  • Mary T. at 10:15: I’ll be right with you.
  • Mary T. at 10:17: I’m sorry for the delay. I’ll be right with you.
  • Mary T. at 10:19: We have 5 available at OTHER TOWN STORE, please call at (888) 555-1212 to check availability.
  • Customer at 10:22: My focus was ensuring it was in the TOWN Store for pickup; I was trying to do a chat instead of calling to several stores myself and running into the same issue I had last night.

This was my experience.  I had to give the product model twice, store location twice, repeat the request twice, ask by when it would be ready more than twice, and then was told I needed to call a different store to determine availability.  Neither of us was – literally – speaking, and yet I didn’t feel she was listening to me.

When delivering chat-based customer service, or even e-mail customer service responses, ensure you thoroughly confirm what information the customer has conveyed and what request they’ve shared, so you address the need right the first time.

Ensure you listen, even when nobody’s speaking.

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Don’t Publicize Pain Points – 11/3/20

Posted on November 3, 2020 in Customer Service Tip of the Week Please leave a comment

Years ago, a mining company received numerous formal complaints about the noise from its operations.  The complaints primarily came from one nearby neighborhood.  That neighborhood was the location where the mining company had to build a small above-ground structure to support the operations.

The community was interested in finding ways to address the noise.  One of the ideas that residents came up with was to put a hedge around the structure.  The company said that the noise wasn’t coming from the structure; it was actually coming from the mining field, but the company decided to do what the residents requested.

So, they built a hedge around this structure that was so tall and dense that residents couldn’t see the object.

Eventually, the formal complaints completely stopped.

Kudos to the residents for coming up with an idea to address a company problem, and kudos to the company for doing what the residents suggested and not arguing the point.

What’s the takeaway?  Many issues and solutions are more about perception than reality.  Seeing something makes you associate it with other things.  The structure made you think of the noise, which made you think negatively about the company.  Remove the visual reminder (the structure), and the noise was the only reminder about…the noise – which people got used to over time.

I experience this personally every day.  I live near a fire station, but rarely do I notice the sirens unless I see the flashing lights.

When you’re trying to deliver a great customer experience, one way you do so is to eliminate the pain points in the customer journey.  But another way is to avoid reminding the customer about the pain.  If long waits or old facilities or excessive paperwork are challenges to the service experience, work to improve those – but also avoid shining a light on them.

Address reality AND perception.  Don’t publicize pain points.

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The Masked Singer is Your Customer – 10/27/20

Posted on October 27, 2020 in Customer Service Tip of the Week Please leave a comment

I cannot get into this show.  I have to admit it.  I’ve watched bits and pieces of it several times, but I just don’t totally get The Masked Singer, but it seems like it’s all the rage!  It seems like everybody wants to guess who is in that crazy outfit.  Who is the Penguin or the pterodactyl or the chicken?  I assume they have non-bird costumes as well, but those are the only types that come to mind…

The premise of The Masked Singer is that people are singing, and you can watch them sing and watch them move, but you don’t really know who they are.  These are all famous people, and there might be a hint or two as to who they are, but that’s where the show gets interesting and the guessing begins.

Just like we talked about the TV show The Voice a few weeks ago, there is something customer service-related about The Masked Singer.  While the singer’s voice may be part of the giveaway as to who this person really is, the movement of the person, their size, and their gait also give you a little bit of an indication of the individual.  

Similarly, in customer service, you can tell a lot about a person – or at least draw some preliminary expectations of the individual and their personality – based on tone of voice and based on body language.  When you watch The Masked Singer, you’re looking for these non-verbal cues to help you identify this person.

Whether it’s on a ZOOM customer service call or it’s a face-to-face interaction with the customer, you have that short period of time to assess the situation with that customer in front of you.  You have to quickly gauge their need and have some understanding of their emotion or the perspective that they’re bringing into the conversation.  And the way you do that is by looking at their body language and really trying to understand whether they’re patient or not, whether they’re agitated or not, whether they’re angry or happy or nervous or anxious.

When you’re in front of these customers in some face-to-face encounter, use some tools of the judges and the fans of The Masked Singer.  Take a moment to go beyond the words and read a little bit into what might be the emotional makeup or the mentality that customer is bringing into the conversation by analyzing their body language.  It may help you to handle the situation much more effectively.

Assess the body language when The Masked Singer is your customer.

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