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Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

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People will Pay for Customer Service – 10/8/19

Posted on October 8, 2019 in Customer Service Tip of the Week Please leave a comment

Sometimes all you need to read is the first paragraph in an article. Here’s the title from Business Insider: Amazon charges sellers as much as $5,000 a month for customer service if they want a guarantee that they’ll be able to talk to a real person.

The first paragraph reads:

Amazon charges third parties who sell goods through its online marketplace as much as $5,000 per month to access its optional management-growth service, Jay Greene at The Washington Post reported on Tuesday. The service guarantees quick help from a real person, according to The Post, and deciding not to pay can have devastating effects on sellers’ businesses, especially in instances where quick customer support is required.

In this world of AI and technology, of smart phone customer service, and the world according to Google, people are willing to pay $5,000 per month to…talk to a real person!

Why? Because these dedicated representatives can “solve problems before they blow up.” Because true, personalized, useful service is compared to an experience where it’s “almost impossible to get support help from the mostly automated Amazon systems.” Because people provide value. Because having a dialogue and quick resolution with someone empathetic, smart, caring, and knowledgeable has value.

In other words, you have value – literally – to your customers. You may be in a role where you serve others, but your customer allows you to do so because they know your worth.

Studies decades ago used to quote that customers would spend 10% more for the same product with better service. Today, that metric is put on steroids in this $5,000/month dedicated customer service representative story.

But both metrics suggest the same thing – you, your team, and what you do have value. You have worth.

Know your own worth to the customer.

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New Ways to Celebrate National Customer Service Week – 10/1/19

Posted on October 1, 2019 in Customer Service Tip of the Week Please leave a comment

The week of October 7 is National Customer Service Week. No, this wasn’t another holiday invented by Hallmark, so you have to go to work. Hopefully that’s the good news!

This week is typically thought of as a time to rejuvenate relationships with customers, to refocus your efforts on treating clients well, on showing your accounts or patients or members that you value and care for them. And all that still holds true.

But I’d like to consider a different track as well this week. Best practices in customer service now focus on how culture drives customer service. It’s easier to be consistent in the service experience if your employees, your internal teams operate like a cohesive unit. They have the same goal, they communicate well, they treat each other the way you want them to treat customers.

It’s the internal culture that drives the external customer experience.

So, this week, consider ways to appreciate your co-worker. Show your team member that you value them as a person, as a peer, as a professional. Ask the person sitting next to you about themselves; find ways to be supportive of them. Strive to build relationships with those you work with every day so that you can better support those you work for every day.

Ask yourself: How can I be a better teammate? How can I build positive relationships with my co-workers?

Celebrate National Customer Service Week by celebrating each other.

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The Error of “Everyone” – 9/24/19

Posted on September 24, 2019 in Customer Service Tip of the Week Please leave a comment

A recent article in The Charlotte Observer got me thinking about a concept, a premise that is suggested all too often in society. First, the article: The story was about lawn care, and some of the people quoted in the article talked about what customers want today. They noted how customers want to be good stewards of the environment, they want sustainable solutions, they want to protect pollinators like bees, and they want pesticides used with discretion.

While these statements on what customers want are not exactly the most controversial statements in the world, somebody reading this article could easily make the assumption that all customers want all of these things. When customers are making decisions about whether to buy a service from a particular company, their decision is based purely on this criteria. One could read the article and assume that these are the absolute priorities for EVERYONE.

This concept – that everyone wants A, B, or C, that nobody likes D, E, or F, that the priorities how I state them are everyone’s priorities – this is a concept that I can’t agree with as a customer service consultant.

When defining what all customers want in absolute terms, it’s a slippery slope. To deliver great customer service consistently, to retain and grow business with customers, we have to view each customer as unique. If we assume everyone wants A, B, or C, and nobody wants D, E, or F, we are making decisions based on incomplete information. We are not allowing the customer to complete our understanding of THEIR perspective, THEIR preference, THEIR priorities before we make OUR decisions.

And when we make those assumptions, we put our foot in our mouth, we go down the wrong path, we do for others what they wouldn’t do for themselves (sorry for all the clichés).

To deliver great service, view and treat each individual as unique. Avoid the Error of “Everyone.”

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