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Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

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What it Means to Respect Someone’s Time – 10/22/19

Posted on October 22, 2019 in Customer Service Tip of the Week Please leave a comment

Whether it is with a client when I realize that the meeting might go long, or possibly it’s in a workshop where I’m trying to end one conversation so we can move on to the next topic, there is a phrase I’ve used many times, and I mean it sincerely: I want to be respectful of your time.

Time is a valuable commodity. In this world that we live in, people are often so busy, they feel like they don’t have time, and maybe they truly don’t in that moment. One thing is for sure, whether people truly have time or not, they don’t want to feel like their time is being wasted. So, as someone who works in customer service, how do you respect someone’s time?

Look at it through the lens of the acronym BDA. BDA stands for Before, During, and After.

When you first engage a customer, thank them for the time they spent Before they got to you. Particularly if this is a follow-up question or request of theirs, or if they drove to your location, say Thanks for coming in! Show appreciation for what they went through prior to coming to you. Oftentimes you’re having a 2-minute conversation face-to-face with somebody who’s already accessed your website, called your co-worker, driven through rain and snow and gloom of night, and waited in line just to see you.

During refers to the conversation itself. Try to be as efficient as possible in meeting that customer’s needs; early on confirm how much time the customer has so that you know if they have 2 minutes or 20 minutes to sit with you. By understanding what’s going on in their mind from a time perspective – by knowing whether they are rushed or relaxed – you can best value their time in that interaction.

After refers to thinking about what’s going to happen next. If they have a next step that they need to take, or if there’s going to be some delay in your follow-up because of some internal process or communication or decision that needs to be made, let them know that you appreciate the forms they will be filling out. Let them know you appreciate their patience as they wait for an answer or resolution to their question.

To show that you value someone’s time, to be respectful of someone’s time, engage the customer with your understanding of what time they put into this interaction Before, During, and After.

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Be the Director of First Impressions – 10/15/19

Posted on October 15, 2019 in Customer Service Tip of the Week Please leave a comment

Whether it’s in a hotel or in a coffee shop or a bank branch, first impressions mean a lot. First impressions mean “this is who we are” and “this is what you should expect.” First impressions mean “this is our definition of excellence” and “this is how much we care about you.”

An office leasing firm had a receptionist in the lobby whose title was “Director of First Impressions.” This was the company’s way of saying to the customer “this is what you should expect,” but it was also the organization’s way of setting an expectation of the receptionist of what should be her behaviors. It was a way of saying “YOU are the first impression that customers have of our company.”

Wow! Talk about a big responsibility! That employee wasn’t directing others to make a first impression. She WAS the first impression. And the first impression was of someone who greeted you immediately, who smiled, who quickly addressed your need, who adeptly managed callers, walk-ins, and customers alike. She kept communication going with people who waited, and she kept the flow of people and work going.

Therefore, the people who interacted with her had an impression about the company that it was focused on the customer, engaged, cared about meeting the customer’s need, generally happy, responsive, and organized.

So where do your customers get their first impressions?

Are you making positive impressions in the minds of customers? Are you setting high expectations of employees?

Create your customers’ expectations and set your expectations of employees by defining what a fantastic first impression looks like.

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People will Pay for Customer Service – 10/8/19

Posted on October 8, 2019 in Customer Service Tip of the Week Please leave a comment

Sometimes all you need to read is the first paragraph in an article. Here’s the title from Business Insider: Amazon charges sellers as much as $5,000 a month for customer service if they want a guarantee that they’ll be able to talk to a real person.

The first paragraph reads:

Amazon charges third parties who sell goods through its online marketplace as much as $5,000 per month to access its optional management-growth service, Jay Greene at The Washington Post reported on Tuesday. The service guarantees quick help from a real person, according to The Post, and deciding not to pay can have devastating effects on sellers’ businesses, especially in instances where quick customer support is required.

In this world of AI and technology, of smart phone customer service, and the world according to Google, people are willing to pay $5,000 per month to…talk to a real person!

Why? Because these dedicated representatives can “solve problems before they blow up.” Because true, personalized, useful service is compared to an experience where it’s “almost impossible to get support help from the mostly automated Amazon systems.” Because people provide value. Because having a dialogue and quick resolution with someone empathetic, smart, caring, and knowledgeable has value.

In other words, you have value – literally – to your customers. You may be in a role where you serve others, but your customer allows you to do so because they know your worth.

Studies decades ago used to quote that customers would spend 10% more for the same product with better service. Today, that metric is put on steroids in this $5,000/month dedicated customer service representative story.

But both metrics suggest the same thing – you, your team, and what you do have value. You have worth.

Know your own worth to the customer.

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