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Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

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Learn from the Operating Room

Posted on January 13, 2010 in Business Advice, Healthcare Please leave a comment

Andrea Hernandez at ledger-enquirer.com documented the steps taken by Susan Garrett, a Georgia Hospital Heroes Award winner who helped to improve patient satisfaction at her hospital. Ms. Garrett focused on four areas to improve patient satisfaction:

1. Communication with the families

2. Pre-operative education

3. Improving patient IV starts

4. Communication regarding unexpected delays.

Those four areas can be generalized to any business. If you want to improve customer satisfaction, improve customer communications. Be open, responsive, proactive with customers, addressing their questions, quickly handling issues, and anticipating needs.

Second, pre-operative education can be generalized to any business. Think of it as making your customers educated on what’s going to happen – what they need to do or what you’ll be doing. You’re setting expectations. Anything that can set expectations can improve satisfaction and reduce complaints.

Third, improving IV starts – now how do you generalize that? Think of that in terms of doing things right the first time with the customer. Make it as painless an experience as possible to do business with you.

Finally, communicate about unexpected delays. Don’t wait for the customer to complain. If you anticipate delays, address them proactively and restate a more realistic expectation.

Learn ways to improve your customer satisfaction by applying these hospital tips.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Don’t Wait on Fixing Waits

Posted on December 10, 2009 in Business Advice, Healthcare Please leave a comment

Where do you hear the loudest customer complaints in the typical hospital of today? It’s the Emergency Room.

“Why have I waited so long?!” “Why did that person on the stretcher go back to a room before me?! I was here first!” “I’ve been here 2 hours, and nobody’s told me anything!”

These complaints are pervasive, but they also point to the impact of customer service. Remember that customer service involves processes. Customer service is part employee attitudes/skills/knowledge, and the other part is process. How long something takes, how long are the waits, how efficient is a process, how redundant are the processes, how smooth the flow of information and people is or isn’t – those are all characteristics of process.

And whereas businesses spend lots of money every year to have employees trained on how to deal with irate customers, a tactic just as valuable as that is to identify the root causes of why customers are irate and to address those root causes. In healthcare, so many of those complaints are about one thing – process.

So if you want your organization to be better from a customer service-perspective in your customers’ eyes, if you want to reduce the number of conflicts with customers which your employees have to address, then fix your processes. Find out where waits exist, the cause of the waits, the communications during the waits, and perceptions of the length of the wait time, and address them.

Many of our clients redesign departmental layouts, they change processes, they do a better job of scheduling staff to flex up/down with variations by time-of-day or day-of-week with customer volumes or arrival rates. They train staff on how to and how often to interact with customers during wait to provide updates, keep them engaged, convey they care, and – ultimately – to reduce the perception of the wait time. The clients create activities for the customers or distractions which help to reduce the perception of the wait times.

In other words, the hospitals and other organizations best at dealing with waits try to reduce wait times while at the same time reducing the perception of waits.

Wait times are a symptom of an issue with your customer service. Don’t wait on fixing waits.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Everyone is a Customer Service Representative

Posted on October 22, 2009 in Business Advice, Healthcare 1 Comment

This wish applies to any business, but let’s focus this wish on the healthcare providers of the world.

If I could wish one thing for any hospital that would improve its patient satisfaction, it would be this. I would wish that every person — food service worker, physician, nurse, administrator, CNA, physical therapist, unit manager, unit secretary, human resources manager, business office clerk, environmental services employee, volunteer — view themselves as a customer service representative.

Every individual noted above has their technical or clinical or financial or other professional responsibility. But, in healthcare, as with other service industries, part of that technical or clinical or financial or other professional responsibility involves communicating with others. It involves face-to-face communications, it involves telephone conferences, it involves e-mails being sent. Part of that responsibility includes communications with co-workers or communications with vendors or patients or family members or physicians or other guests.

That communication conveys something. It conveys that you care about the individual as a person, or you don’t. It conveys that you are focused on the person more than the task, or you’re not. It conveys that you’re responsive and “other focused,” or it conveys that you’re slow to respond and “me focused.”  It conveys that you understand the “care” part of healthcare as opposed to the technical or clinical or financial aspect of the task being the only thing of importance.

Imagine a hospital where every person you walked by, every person you spoke with on the phone, every person you communicated with via an e-mail treated you like you were special. Whether you are a co-worker or the visitor or the patient, you felt special.  You felt like these people wanted to help you, and caring for your health or your other needs were simply the methods that they used to care for you as a person.

Imagine having this culture where all hospital personnel truly understood how they themselves were customer service representatives. If you can imagine this, it is easy to imagine patient satisfaction scores going through the roof.

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/


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