Andrea Hernandez at ledger-enquirer.com documented the steps taken by Susan Garrett, a Georgia Hospital Heroes Award winner who helped to improve patient satisfaction at her hospital. Ms. Garrett focused on four areas to improve patient satisfaction:

1. Communication with the families

2. Pre-operative education

3. Improving patient IV starts

4. Communication regarding unexpected delays.

Those four areas can be generalized to any business. If you want to improve customer satisfaction, improve customer communications. Be open, responsive, proactive with customers, addressing their questions, quickly handling issues, and anticipating needs.

Second, pre-operative education can be generalized to any business. Think of it as making your customers educated on what’s going to happen – what they need to do or what you’ll be doing. You’re setting expectations. Anything that can set expectations can improve satisfaction and reduce complaints.

Third, improving IV starts – now how do you generalize that? Think of that in terms of doing things right the first time with the customer. Make it as painless an experience as possible to do business with you.

Finally, communicate about unexpected delays. Don’t wait for the customer to complain. If you anticipate delays, address them proactively and restate a more realistic expectation.

Learn ways to improve your customer satisfaction by applying these hospital tips.

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