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Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

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Do You Have Harley Loyalty?

Posted on April 8, 2010 in Business Advice, World of Customer Service Please leave a comment

Your customers are loyal. They wouldn’t consider going to another business for their products and services because your integrity, quality, customer service, and price are too good. They are loyal to a fault. Or are you loyal to a faulty belief grounded in hope or assumptions rather than fact and proof?

What outward signs do you have of your customers’ loyalty? Well Harley-Davidson, America’s most well-known motorcycle manufacturer believes it has proof that few can touch. The company believes the "definition of customer loyalty is when your customers will tattoo the name of your company on their arm."

How many people have "IBM" or "Microsoft" or "McDonald’s" tattooed on their arms? Less than 10…less than 5? That’s not to say that McDonald’s customers aren’t loyal, but how does the company know who’s loyal and who isn’t?

Long-term success is more easily achieved if your existing customer base is loyal. They will fight for your company, drive by competitors to get to your store, pay a higher price than alternatives to your service, and recommend you to their closest friends.

But unless you have all your customers walking around with your company logo tattooed on their arms, you need to generate objective measures of loyalty. Try these methods of gaining solid loyalty data:

· Survey customers and have them estimate the total amount of annual purchases of your types of products and services, regardless of whom they buy from. Calculate their purchases from you as a percentage of the total.

· Distribute loyalty cards. Track either their frequency of use or how often you’ve given discounts/rewards when customers hit a targeted number of uses.

· During purchase transactions from new customers, ask how they’ve heard about your company. Track referral rates to gauge the prevalence of effective recommendations made from your existing customers to others.

In lieu of tattoos, get solid data to confirm your customer loyalty.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Take the Pulse

Posted on March 16, 2010 in Business Advice, World of Customer Service Please leave a comment

Organizations often have to deal with internal rumors. Maybe it’s the staff that think they’ve heard about the possibility of a leadership change or a facility relocation or a reorganization or layoffs or changes in wages or benefits.

Rumors are typically negative, often foreshadowing something that could happen down the road that people don’t want to happen. The negativity of these rumors can start to eat away at the framework of an organization’s culture, just like thousands of tiny termites eating away at the foundation of a home.

If these rumors are not dealt with, then their negative impact will grow and grow and grow to the point that the culture suffers, the productivity suffers, the service suffers, the internal relationships and the work environment suffer, and – in the end – the customer will suffer, too.

To make sure that rumors are identified quickly and acted on, and to make sure that leadership has a strong ongoing understanding about what’s going on at the staff level, one thing organizations can do is to implement an ongoing system of taking the employee pulse. These are typically very short but very frequent and ongoing surveys that focus on several key questions that are high-level indicators of employee satisfaction and morale.

If leaders want to make sure that they have some good, objective data telling them the direction of their employees’ satisfaction and morale, they need to proactively seek it on an ongoing basis (at least monthly in most organizations).

To make sure that the foundation and core of your organization are not slowly but surely being eaten away by rumors and a negative internal work environment, make sure you’re getting frequent and objective feedback from your employees.

Continually take the pulse of your people.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Keep Your Prized Possession

Posted on January 11, 2010 in Business Advice, World of Customer Service Please leave a comment

Is it the autographed picture of your favorite athlete? Is it your mother’s diary she kept as a child? Maybe it’s your vintage ’54 convertible, or it’s your figurine you got from your trip to Japan. It could be your golf clubs. It could be a drawing from a child. Maybe it’s the grandfather clock your grandfather made. What is your prized possession?

Take a minute to think of it.

Now ask yourself a few questions:

· What makes it important?

· How do you take care of it?

· Is it something you want to keep for the long-term?

· How do you benefit from taking care of it for the long-term?

Once you’ve determined the answers to these questions, now ask yourself these questions again. But this time, replace the word “it”, the prized possession, with “your customer and their satisfaction.”

Are the answers the same or different? Try to apply the answers from your “prized possession” to your customer and their satisfaction.

We can learn a great deal about how to view and treat customers if we view them and their satisfaction as a prized possession.

Take a moment to think about your prized possessions, then take that emphasis and caring attitude you have toward your prized possessions and see what a difference that can make in your service to your customers.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


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