The customer called the service center, and the telephone answering system picked up.

“Thank you for calling ACME Wireless Systems Inc. If you’re in a really good mood, please press 1. If you’re upset but rational, please press 2. If you’re really irate, please press 3.”

Do you ever get the impression that companies want to deal with happy customers but don’t want to deal with unhappy customers? It’s as if the employees smile if the customer smiles, but if the customer’s unhappy, the employee gets a bad attitude himself.

Let’s look at this from the customer’s perspective. I’m angry, so would I rather talk with somebody who’s angry or somebody who’s in a good mood? I have a better chance of getting my emotional level down if I’m dealing with someone empathetic with my situation, someone on more of an even-keel emotionally, someone who listens and lets me talk about my frustration.

What I don’t like is someone who cuts me off mid-sentence. What I don’t appreciate is someone who doesn’t take responsibility. What drives me crazy is someone who is defensive. What is non-productive is someone who lets their emotions drive their attitude in a service recovery situation like this.

We always say that delivering high-quality customer service can be tough, especially when presented with a complaining customer. But these are the times that separate the best from the rest. These are the situations where employees truly committed to the customer shine, because in the face of a complaint or an irate customer, they still know how to take the customer’s perspective, to try to keep the customer, to try balance the needs and wants of the customer with the needs and wants of the business.

Check your attitude when faced with the complaining customer. Use these situations as times to shine!

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/