More Confident Customers are Less Nervous – 10/29/13 TOW


It was just going to be a minor procedure, but Damon was still nervous. He had a hard time concentrating on what he was reading in the waiting room, and the minutes of wait seemed interminable. When the nurse came to the waiting room to bring Damon back to get prepped, his anxiety levels slowly began to fall. The nurse smiled and introduced herself and asked how he was doing. As they walked, Damon was asked several questions, with the nurse confirming his situation and the procedure that was going to take place.

She conveyed her knowledge of his details in those confirming questions, and then told Damon a little about herself, the doctor, and their experience in performing the procedure. She noted how many patients they had cared for in similar situations, and how the patients often remarked about how surprisingly good they felt right after the procedure.

The nurse then asked Damon what his understanding was of how long it would take and what the post-procedure recovery would entail. After Damon explained his understanding, the nurse used his words and his explanation and transitioned to a discussion of the process, the steps, and the timeframes.

Through this 1-on-1, personalized discussion, several things happened. He had formed a personal rapport with the nurse. He felt confident in the nurse, doctor, and the organization. Damon had a clear picture of what was to happen and how long it would take. He felt like he could ask any question and get a specific answer. He was more confident and less anxious.

Soon thereafter, it was time for the procedure. The doctor walked in wearing a surgical mask and carrying. . .a chainsaw (just kidding – it is Halloween week after all!).

Address nervousness and anxiety with confidence-building communications.

 






Posted on in Customer Service Tip of the Week

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