Delivering exceptional service is about more than responding to the issue, need, or goal. It’s about more than resolving the complaint. It’s also about taking a step back and identifying WHY customers could get upset or irate, why they could have issues or complaints, why it’s not a pure joy to do business with your organization in the first place.

There are definite trigger points, and often those triggers are caused by something the company has done or created or changed. The old adage says “Physician, Heal Thyself.” But before we can “heal” our organization, let’s identify what is ailing our organization that could cause that customer concern. Let’s start with “Physician, Know Thyself.”

Consider this question: What could you (or your department or business) do that could make a customer frustrated, confused, irate, upset, or angry? Consider that the customer may experience delays, conflicting information, lack of follow-up, poor directions or signage, experiences that don’t meet company promises, multiple employee handoffs, lack of clarity, being asked to fill out forms before they’ve had a chance to voice the concern.

Next question: What could be happening in the organization that could create frustration, confusion, delay, or misinformation? Think about a new process, new product, modified facility layout, change in policy, reduced staffing, new (uninformed) employees, or shift change.

Your answers to these two questions will result in a long list of potential customer pain points. Once identified, you can begin determining the frequency of these issues and start to determine what actions to take that could lead to a better customer experience.

Evaluate your own organization for causes of complaints in your customer experience.

Know Thyself to Heal Thyself.

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