Refresh on the Reasons to Appreciate the Customer – 11/25/25

This is a great time of year to give thanks, not just because it’s Thanksgiving week in the United States, but also because – with 2025 coming to a close – it gives us the opportunity to do some reflecting on the recent past.

The idea of reflecting on reasons to give thanks clearly applies to the world of customer service.  Although we’re providing the customer with some service or product, some answer or something to address their need – I’m a strong proponent of making sure that we initiate the thanks to the customer.  Thank them for…

  • Their Effort: Thank them for taking the time to come onsite, planning their trip and navigating the traffic to and from your location.
  • Their Communication: Convey appreciation for bringing an issue to your attention so that you can help them and possibly fix any issues before they cause frustrations for other customers.
  • Their Quality: Thank them for completing their paperwork correctly or filling out that form accurately so it saves everybody a bit of time.
  • Their Patience: Offer some gratitude for their waiting on hold while you were helping other customers, for being so patient, as you know they’re also busy.
  • Their Pleasantness: Thank them when they’re pleasant with you, when they smile, when they actually ask you how your day is going, or thank you – the employee – for being there, even though they know it’s your job to be there.
  • Their Business: Oh! And of course, thank them for their purchase and their business, their loyalty and their frequent returns.

 
To offer appreciation, it helps us to refresh on the effort, the attitude, the actions your customer is taking to do business with you.

Refresh on the reasons to appreciate the customer..

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Posted on in Customer Service Tip of the Week

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