assume | Customer Service Solutions, Inc.

Home  /  Locke-in from the Start – 12/8/20  /  assume

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

•••••

Locke-in from the Start – 12/8/20

Posted on December 8, 2020 in Customer Service Tip of the Week Please leave a comment

John Locke was a 17th century English philosopher, physician, and researcher.  He wrote many papers arguing particular points, oftentimes using reason and facts as the basis for his position.  He noted that many disagreements start because there is – in my words – a lack of real clarity about the topic of discussion.

He often liked to start discussions on some pertinent topic by defining key words.  In essence, his position was:  Let’s make sure we’re talking about the same thing before we start talking about it.

For those of us working in the customer service world, communication is the source of many issues, and disagreements are especially frustrating when we are miscommunicating about the topic itself.  Here are some examples of topics that the customer wants to discuss, topics that need to be defined first:

  • The customer can’t register.
    • Did they mean register or apply? Are they registering a device or an account or for a class?  Is it for them personally or a product they just bought?
  • The customer wants to talk about their account.
    • Is it really about the account, or is it a login issue to the online account? Is it something regarding an account or an order?  Is it about an e-mail they received about their account?  Is it something odd on a recent account statement?
  • The customer has a question about their property listing.
    • Is it some misinformation online regarding their property, or are they looking at a property assessment hardcopy? Is it about their property card online or how it’s noted in the MLS?
  • The season ticket holder has a question about payment plans.
    • Is it a true “payment plan,” or are they just asking about different ways to pay? Are they concerned with options, progress, terms, how to pay off, or how to cancel?

To avoid unnecessary conflicts and address needs and issues more quickly, ensure your definition matches the customer’s definition.

Locke in a common definition of the topic from the start.

Signup for FREE Tips!    Contact Us    More Resources for You    Visit Our Home Page


Assuming the Solution – The Great Time Waster – 12/3/19

Posted on December 3, 2019 in Customer Service Tip of the Week Please leave a comment

Here are 3 customer service scenarios for a college IT department:

  1. A staff member calls in and says that they’re having trouble logging in.  The employee responds:  “I can reset your password for you.”
  2. A faculty member calls IT and says: “I need help showing a video during class next week; do you know Meredith?”  The employee says “Oh, I know Meredith; let me get you in touch with Career Development where she works.”
  3. The employee asks the staff person from the other department “do you know what the status is on that work order?”  The other individual responds “I’m trying to get to it as fast as I can; I’ll put a rush job on it for you.”

One reaction to these scenarios is that the person responding is being very proactive.  They are jumping on the request and coming up with a quick solution or next step. Unfortunately, these are conversations where assumptions took place, and each assumption was wrong.

In the first case, the login difficulty had nothing to do with the password.  In the second case, Meredith had worked with IT before and was suggesting that the faculty member contact IT for support.  In the third example, they weren’t looking for a rush on the work order.  They were seeking an update just to make sure it would be done when needed.

Many customer service people are so responsive and so willing to help that they can run to the next step to try to get the ball rolling and to resolve an issue.  But if that’s done before clarifying and confirming what that real issue may be, they may be solving a problem that doesn’t exist.  They may be taking action down one path without realizing they’re going in the wrong direction.

These are examples we saw at a University client years ago, and these are examples that we see in mystery shopping that we conduct for clients today.

Be proactive. Be responsive. Take action on behalf of the customer.  However, first make sure that you clearly understand what they’re seeking before you take that action.

Don’t assume the answer and waste your time and the customer’s time as well.

Signup for FREE Tips!    Contact Us    More Resources for You    Visit Our Home Page


The Error of “Everyone” – 9/24/19

Posted on September 24, 2019 in Customer Service Tip of the Week Please leave a comment

A recent article in The Charlotte Observer got me thinking about a concept, a premise that is suggested all too often in society. First, the article: The story was about lawn care, and some of the people quoted in the article talked about what customers want today. They noted how customers want to be good stewards of the environment, they want sustainable solutions, they want to protect pollinators like bees, and they want pesticides used with discretion.

While these statements on what customers want are not exactly the most controversial statements in the world, somebody reading this article could easily make the assumption that all customers want all of these things. When customers are making decisions about whether to buy a service from a particular company, their decision is based purely on this criteria. One could read the article and assume that these are the absolute priorities for EVERYONE.

This concept – that everyone wants A, B, or C, that nobody likes D, E, or F, that the priorities how I state them are everyone’s priorities – this is a concept that I can’t agree with as a customer service consultant.

When defining what all customers want in absolute terms, it’s a slippery slope. To deliver great customer service consistently, to retain and grow business with customers, we have to view each customer as unique. If we assume everyone wants A, B, or C, and nobody wants D, E, or F, we are making decisions based on incomplete information. We are not allowing the customer to complete our understanding of THEIR perspective, THEIR preference, THEIR priorities before we make OUR decisions.

And when we make those assumptions, we put our foot in our mouth, we go down the wrong path, we do for others what they wouldn’t do for themselves (sorry for all the clichés).

To deliver great service, view and treat each individual as unique. Avoid the Error of “Everyone.”

Signup for FREE Tips!    Contact Us    More Resources for You    Visit Our Home Page


1 2 3 4   Next »