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Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

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Talk Yourself Up to Take Down Their Anxiety – 7/29/25

Posted on July 29, 2025 in Customer Service Tip of the Week Please leave a comment

I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you…

When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with negative outcomes, part of what brings their anxiety down, part of what calms their nervousness is their confidence in you.  So, that might require that you talk a little about yourself – not to brag – but more so to help them realize they’re working with somebody who will help.

What can you say about yourself to build confidence in the mind of the customer?

First, make sure they know your name.  If you’re going to help them through a process, they feel more comfortable with somebody that they feel like they know or can call by name.

Next, weave in how long you’ve been working at the organization.  If you haven’t worked there that long, let them know how long you’ve been working in the industry or how long you’ve been working on similar issues.  Time conveys experience which can convey knowledge and expertise.  If you are brand new to the company or industry, tell them about your training or your team of co-workers.

Talk about similar customers – probably not by name – but those who were in similar situations or were dealing with similar stresses as the customer in front of you.  Talk about those customers without going into too much depth on what their issue was, because it’s not about the other customer.  But talk about those similar customers and the positive outcomes that transpired.  Here you are painting a positive picture for the individual in front of you by sharing stories of those you’ve helped in the past.

Note your familiarity with the process you’re going through or technology that you’re using to go through this process.  If they sense you’re knowledgeable about the nuts and bolts of resolving the issue or addressing the need, then that’s another confidence-builder.

Sometimes you have to talk about yourself even if you’re the most humble person in the world, because sharing about yourself creates comfort for the customer.

Talk yourself up to take down their anxiety.

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Mastering Confidence in Customer Service – 4/30/24

Posted on April 30, 2024 in Customer Service Tip of the Week Please leave a comment

It’s not what you said…it’s how you said it.

If you’ve ever had someone say this to you, raise your hand.  (I just raised my hand)

Usually this is being said when someone is upset with you, but regardless of the reason, that phrase illustrates that HOW we say something often impacts the other person as much or more as WHAT words are used.

So, let’s use this truth to our advantage.  Confidence in customer service is an important discussion because we’re trying to instill confidence in the other person about what’s being shared.  The more they are confident in what we share, the more they’ll take our guidance, the more comfortable they will feel.  And the more confident they are in what we share, the less likely they’ll ask more questions, the less likely they’ll “answer shop.”

Here are some tips to instill confidence beyond the words you use:

  • Convey Calmness – Unless you’re going the enthusiasm route, exude a certain confidence by conveying calmness in your hand movements and their position when talking.
  • Use Brevity – Don’t drone on when a simple “Yes” is the real answer.
  • Add Some Inflection – Have variability in your tone when you want to ensure that your statement comes across like it’s from the heart, not from a script.
  • Avoid the Long Pauses – The “umms” and “uhhs” convey indecision and lack of certainty. If you are unsure of an answer momentarily, restate the question back to them to buy yourself some time, then directly move to the answer.
  • Complement Your Words with Your Body Language – Nod when saying something affirmative. Offer eye contact to show your intent on your answer and your customer.  Maintain good posture to show you’re assured of yourself and your statements.

 
To deliver great customer service, you not only need to have the right knowledge of your customer, policies, procedures, and products, but you need to confidently convey that information.

Master Confidence in Customer Service.

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Talk About Yourself to Build Customer Confidence – 4/16/24

Posted on April 16, 2024 in Customer Service Tip of the Week Please leave a comment

When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help them to become more confident by taking away the fear of the unknown.

One step in the technique that we use to train our clients for these situations involves employees talking about themselves.  If you’re the person they’re interacting with to help them with their concern, it helps their confidence that things will get resolved if they become confident in you.  So, after listening to them and asking them questions about their situation, convey your understanding of their situation back to them so that they feel like you are understanding what they need.

Then…talk about yourself:

  • I’ve been working here for 10 years now, and I’m very familiar with the different types of solutions that will help you in this situation.
  • I’ve worked with several other clients over the last 12 months who had similar needs, so I’m confident we’ll be able to help you.
  • We’ve helped other customers with similar circumstances, so we definitely have some options for you to consider.
  • When I heard your story, it immediately reminded me of some other customers that we’ve helped through this process.
  • I can definitely help you with that. I’ve got a lot of experience in this particular area, so let’s talk about what we can do for you.

 
Customer service is all about serving others, conveying our understanding of others, showing some empathy.  But sometimes the best way to serve others – when they are anxious or nervous about something – is to find ways for them to feel more comfortable, become more confident.

Talk About Yourself to Build Customer Confidence.

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