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Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

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Customers Appreciate Your Kindness – 7/7/20

Posted on July 7, 2020 in Customer Service Tip of the Week Please leave a comment

The 3rd grade teacher had a phrase she used with her students. She wanted them to be “kind-hearted.” It was a phrase she used over and over again; no matter what she taught, this was an overriding emphasis on how she would communicate with students and how she expected them to communicate with each other.

Yet, in 2020, it seems like a lot of the dialogue, at least publicly, is anything but kind. And where there is a lack of kindness in public discourse, kindness in 1-on-1 communications is needed that much more. Sometimes people in customer service can be so script-oriented, so ultra-professional, so technique-oriented, that having a little bit of informality – that little extra kindness needed to treat a person like a person – can get lost.

So, what is kindness? It’s being friendly, conversational. It’s being nice in the words and phrases that are used. To be nice, think about what is said and the tone that is used. Avoid the interruption or talking over the other person. Ask about the other person and how they are doing, what is of interest to them.

It’s being considerate of the other person’s time and situation. Their concern or priority may not seem like a big deal to you, but if this is a need or concern being voiced by the customer, it is obviously a big deal to them.

Have a gentle manner. Sometimes we can be so loud or so abrupt that even the best words can come across like a hammer. Keep the tone lower and the pace a tiny bit slower.

People who are kind understand how to listen, and the importance of making sure that most of the talking is done by the other individual. They understand that being perceived as empathetic is best achieved if the customer feels like you are listening enough to understand them. You’re asking enough questions to learn. You’re actually conveying you care more by commenting less.

If you’re looking for a way to bring a little brighter experience to your customer’s day, figure out how to add more kindness to your conversations. The customers will appreciate the break from the acrimony of their day with the kindness you bring into the conversation.

Customers will appreciate your kindness.

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Caring for Co-workers through COVID – 6/23/20

Posted on June 23, 2020 in Customer Service Tip of the Week Please leave a comment

A recent Buffer.com study asked employees who are working remotely due to COVID-19, what was their greatest struggle. While there were many different responses, the Top 2 totaled 40% of the struggles identified – Loneliness and Collaboration/Effective Communication.

When you hear something like this – that individuals working remotely are often lonely or struggling with effective communication and collaboration – you start to wonder how communications can be more effective, how collaboration can occur, and how feelings of loneliness and isolation can be overcome.

As I was thinking about the root causes of these issues and possible solutions, I remembered the Customer Service Standards that one of our education industry clients implemented. We helped to design these Standards based on their desired organizational culture, and I wanted to share them with you.

Paraphrased below are some of the Standards. They are worded as actions, but they are also individual commitments. Review them, and see how you can tangibly address them to care for yourself and your co-workers:

  • I will communicate with others so they feel valued and important. I will actively listen to them and convey my understanding, communicating in a clear, concise, and complete manner.
  • I will acknowledge communications from others in a timely manner and manage expectations for next steps; I will then address the need in a time that meets or exceeds their expectations.
  • I will engage with others around common goals, building mutual trust and loyalty as we move together toward solutions.
  • I will work with others, proactively sharing information and ideas to support the achievement of collective goals.

 

These all relate to communication, collaboration, being proactive, and being responsive. They revolve around a theme of empathy and caring for others. And if utilized, they may help to overcome the loneliness of others…and ourselves.

Apply these Standards to Care for Co-workers during COVID.

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Serving the Technology-challenged Customer – 6/9/20

Posted on June 9, 2020 in Customer Service Tip of the Week Please leave a comment

The IT helpdesk representative was on a call with a customer, and in trying to troubleshoot an issue, the employee said, “Let’s start by opening Windows.” The customer said “OK,” and there were 2 minutes of silence. The employee twice asked, “Are you still there?” with no response. Finally, the customer got back on the phone and said, “Sorry about that; two of my windows were easy to open, but the third was painted shut.”

This is a true story, it came out of training we conducted almost 20 years ago, and in many ways it applies today, as well.

Not every customer grew up with technology, and not every customer loves or is naturally wired to work with technology. Especially in this age where so many are working remotely and we have a need to provide customer service remotely, we need to understand if the person we’re talking to is technology-challenged.

These people are as smart or smarter than any of us, but maybe they just have a different communication preference or a different background or a different level of experience and comfort with technology. To address these unique individuals, here are three key areas of focus.

Patience – First, it’s about our way of interacting with people. We need to be very patient and very empathetic/understanding, as well. A little bit of levity and laughter is always good when done appropriately. Keep in mind that we’re trying to create comfort with this person and reduce their anxiety, and the more patient and understanding we are in the words we say and the tone we use, the more comfortable they will become.

Phrases – Second, effective communication in these situations is based on understanding the importance of words. Even “windows” does not mean the same thing to everybody. Try to avoid the acronyms. Try to understand that simplicity is vital. Does “application” mean the same thing to everybody? What does it mean to “click on” something? Think about keeping things Short, Simple, and Summarized, so that they understand. And if you feel they don’t understand, ask them their understanding of what they see, should be seeing, or should be doing.

Process Steps – Third, don’t move through multiple steps quickly. Always end one step by confirming where they are before going on to step two. End each step with a clarification question if there’s any doubt about where they are at that point.

If we want to deliver great customer service, let’s tailor the process of delivering that customer service to the individual we are speaking with at the time.

Let’s provide great customer service in this technology world, particularly to the technology-challenged customer.

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