customer satisfaction survey

Home  /  You Want to Talk to a Person  /  customer satisfaction survey

The Key Building Block for Your Customer Relationship - 10/13/26


An automotive manufacturer gets supplies for their vehicles from all over the world.  They have arrangements, service level agreements, expectations for timing and quality of all the parts.  And when they gather all these supplies, they assemble the cars.  They test the cars.  Then they take pictures of those Read more

Be Flexible to Fill the Gaps - 10/6/26


The non-profit has the expected challenges.  There are only 3 people in the organization, yet, they have the same responsibilities of a larger company.  They have to do finance, sales, marketing; they deliver their services to the community, and they need to keep a pulse on what’s going on Read more

Is This Good Customer Service? - 9/29/26


A friend of mine reached out to me recently as she waited for the electrical technician to show up at her house to do some minor repairs.  She had never worked with this company before, but they sent a text about the tech who was soon to arrive. The message Read more

Ownership when Fixing Others’ Errors - 9/22/26


We were conducting training with a client recently, and one of the participants, Jackie, is in a role in his organization where he goes out to the customer site to investigate issues, address customer complaints, and fix problems.  While he’s at the site, he often gets an earful from Read more

Why “No” is So Important - 9/15/26


The employee told the caller: “I don’t think that is possible.” The customer eventually hung up, and redialed to ask a different employee the same question. The employee responded to the customer: “That’s probably not the best way to do it.”  Then, the customer kept asking question after question, arguing Read more

It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Use What the Customer Gives You - 8/25/26


Scenario #1: The customer sent an e-mail to the general inbox at the company.  The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so. The next morning an employee opened up the e-mail, Read more

How Better Customer Service is Better for You - 8/18/26


Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience? Noted below are 5 different aspects of a great experience desired by the customer.  What if... The customer Read more

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

•••••

You Want to Talk to a Person

Posted on April 28, 2011 in Business Advice, Education Please leave a comment

You want to talk to a person. Not get a text; not receive an e-mail; you want to talk to a person – live.

That’s the summary of a recent American Express survey released. In a recent Wall Street Journal article about the survey results, approximately 90% of those who responded wanted to have their inquiries addressed by people on the phone. About 75% would like a face-to-face encounter, and 67% would utilize a website to get their question answered. Approximately 70% of customers are willing to spend more with a business providing good customer service.

So people still want to talk to…well, people. And if that employee is providing good customer service, the majority would be willing to pay more for that higher level of customer service.

What this means strategically for your business is that your decisions about what method of service delivery to use, what method of responding to inquiries to select – those decisions should not be made based on the pure “cost per transaction” question. They should be based on who are your customers, what do they prefer, how much are they willing to spend to have personalized interactions and higher levels of customer service.

Income Statements have a Revenue section along with the Expense section, so when companies make decisions that impact how they interact with customers, they need to think of the revenue impact – not just the cost per unit.

An Education industry client said that university students prefer to receive updates of upcoming events via text, not e-mail. So I’m not suggesting you always go the telephone or face-to-face route. But what I am suggesting is to first do the research to understand what your customers want and for what they’re willing to pay a little extra.

Don’t make assumptions. Ask the customer what they want, determine the FULL impact on your organization of delivering that, and then make the right decision.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Where are all the fans?

Posted on March 8, 2011 in Business Advice, Sports Please leave a comment

There’s a reason why fan retention is so low among many sports teams, and it’s not just bad play on the field or a bad economy.

It’s about a core lack of understanding about what drives fan satisfaction and loyalty. Too many individuals who are charged with keeping up revenues are purely marketing or sales-driven. The key word is “purely.” Executives in these roles don’t often enough have training in client retention, understand a strategic view of retention, or think “long-term” when they map out retention plans.

Maybe it’s because MBA schools rarely teach customer service and customer retention principles. Maybe it’s because serving someone isn’t as sexy as closing a new deal. Maybe it’s because they don’t understand the true financial impact of retention strategies, research, and structures. Maybe it’s all of the above.

But if organizations want to be successful long-term…consistently…they need to understand external retention strategies and the internal structures and culture to drive those strategies.

They need to have dedicated leadership in charge of retention, incented on retention, trained on retention, and motivated by relationship-building and retention.

Rethink retention.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


How I Gave Away $5,000 in Free Consulting…and Didn’t Even Know It

Posted on January 19, 2011 in Business Advice, World of Customer Service Please leave a comment

I was giving a speech to the Charlotte Chamber of Commerce last year to small business owners, and a client came to co-present with me. The focus of the talk was Driving Customer Retention and Growth, and I was there to talk strategy, and my client talked about how his organization implemented that strategy – how it worked.

After the meeting, many of those in attendance came up to me for a chat, and it was great hearing their stories and learning about some of the points they particularly liked, but one attendee made an especially big impression. He said to me “I feel like you just gave me $5,000 of free consulting!” He smiled, I smiled, we talked some more, and we both walked away happy.

Should I have been happy? It would have been nice, of course, to have been paid for the guidance provided, but that wasn’t the point. The point was that I wanted to share something of value. If they could take it and run on their own – then great! If they needed more outside support, I was there to help.

So yes, I was and should have been happy.

What’s the point to you?

Building and maintaining client relationships is not all about “What’s in it for me?” as the service provider. It’s about “What’s in it for the customer?” If our constant focus is how we can help our customers to have a great experience or for them to be successful, then what we decide to do changes. We become more concerned with learning about our customers, their needs, goals, and preferences. We become more concerned with their satisfaction. We become more concerned with offering something of value, even if it doesn’t obviously benefit us. We become more concerned with them than we are with ourselves.

And when the customer senses that caring and concern, they are more attracted to us, more loyal to us, and more willing to refer to us. Oh, and yes, I did get business as a result of that speech – from a different attendee.

So there’s a benefit to us by our focusing on them.

Find a way to give for the sake of giving, and you’ll be surprised what you receive back.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


« Previous   1 2 ... 12 13 14 15 16 17 18 19 20 21 ... 25 26   Next »