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Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

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From a Simple Question to an Exceptional Experience – 11/5/24

Posted on November 5, 2024 in Customer Service Tip of the Week Please leave a comment

Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well.

A customer had ordered a register book off the company website.  A register book is essentially a small but classy hardcover notebook with blank lines.  When some people rent their homes for short visits, they might have visitors leave a little note about their experiences in a register book.

But this particular customer ordered the register as a sign-in book for a relative’s funeral service.  The customer ordered the book, and the tracking details for the shipment were provided the next day.  The customer noticed that the book would be delivered to his home next week – the day before the service – and the service was going to be at a church out of town.

He Found a Backup

The customer didn’t want to risk not having the register, so he went to a local store and found one that could be a backup.  It turns out the family liked the backup better, and they went with that one instead of the one that was delivered from Phyllis’ company.

After the service, the customer e-mailed Phyllis’ company, and she was the one checking the inbox.  Phyllis read the customer’s request for a description of the return process, so she replied back with an e-mail about the process, and Phyllis professionally asked why the book was being returned.

WOW!

When the customer noted it was going to be used for a funeral, Phyllis replied back and told the customer that she had fully refunded the item.  She said that the customer could keep it for any future need or for a donation to a local charity.  The customer was floored – very grateful for and touched by Phyllis’ actions.

Phyllis was empowered to do what was right for the customer, even if that meant giving an unsolicited refund due to special circumstances.  She showed heart, the customer showed appreciation, and that positive story will be told over and over and over again.

When a customer has an issue or a return or a concern, ask enough questions to understand the story, and there are times that what you learn can lead to a great customer experience.

Your willingness to ask a simple question can enable you to provide exceptional service.

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Fix One Problem without Creating Another – 10/29/24

Posted on October 29, 2024 in Customer Service Tip of the Week Please leave a comment

If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never seem to be perfect devices that are perfectly installed.

There are issues with the dishwasher not draining.  Certain settings aren’t working.  The water is not heating.  Installation was done incorrectly, leaving holes in the wall behind the dishwasher that are big enough for little varmints to squeeze through.  There are dishes that come out and are not clean, utensils with food still on them…ick!

When Monique had one of these issues, the repair tech was able to come out the same day.  Unfortunately, there was no part available.  But the repair tech was able to place the part order while at Monique’s house.  There was going to be a 4 day wait, but every day the tech would send a quick text or e-mail to Monique, either describing an update on the timing of the part delivery, discussing the repair process and timing, or confirming Monique’s availability for the tech to come back and fix the dishwasher.

Monique had no control over the tech, and the tech had no control over the speed of getting the part delivered.  But there was consistent communication, consistent updates, consistent description of next steps.

When the part arrived, the tech was able to get to Monique’s house quickly because he knew of her availability and she was awaiting the scheduling text.  He was able to fix it quickly, in part because she knew how she needed to clear space in the kitchen for him.  And it was done correctly, because he had brushed up on the most expeditious and quality way to install that part.

Even when you don’t have the perfect part or the perfect timing, there are opportunities to still provide near perfect customer service.

Fix the problem without creating another one.

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Delight Your Customers – 10/22/24

Posted on October 22, 2024 in Customer Service Tip of the Week Please leave a comment

Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way to summer vacation, it seemed like bugs were everywhere.

When Janet first met Buddy, he had come to the house to provide a free assessment.  He wasn’t offering discounts to get new customers, but he was offering a free review of needs.  Buddy spent 45 minutes walking in and around the house, hunching down in the crawl space, and looking up at the trees.

Identifying the Need

At the end of the review, he sat down with Janet, and he gave his assessment of her issues and needs.  They discussed her goals, and then he emailed her a document the next day.  The visit and the follow-up document were personalized.  The document included a summary assessment of her home, not just a quote with a 1-liner describing the treatment and the cost.  It explained to her – often in her words – what were the biggest issues, needs, and goals for her home.  Buddy offered a couple different pricing options and a recommended cadence of inspections and treatment.

Getting Rid of the Bugs

When the treatment began, most things seemed to get better immediately, but they weren’t perfect.  Buddy reached out to Janet to get her input on how things were going, and she noted the mosquito problem was just about as bad as ever.  The next day, Buddy sent one of his men to the house to augment the treatment they had already done.  The mosquito situation got better within 48 hours.

Penning a Thank You Note

Six months into the service program, Janet opened her mailbox, and there was a small gift from Buddy.  It was simply a nice pen.  No logo on it.  Instead, there was just a handwritten note from Buddy thanking Janet for her business and hoping she enjoyed the pen.

Buddy was new to the bug business, but apparently he wasn’t new to understanding people.  He wasn’t new to understanding how to build a relationship.  He did 3 things exceptionally well to delight his customers: The Personalized Experience, the Exceptional and Responsive Support, and the Unexpected Positive Surprise.

To delight your customers, learn a little from Buddy the Bug Man.

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