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Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

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Have a Lockout Exit Strategy

Posted on November 9, 2011 in Business Advice, Sports Please leave a comment

For anyone who has followed the back and forth in the NBA about the current lockout, you realize that there is a lot of acrimony from the owners and players. Acrimony can generally fuel passion, but it doesn’t fuel positive passion – particularly from the fans.

At some point the lockout will end. There’s too much money to be lost this season for both the owners and players, and the money that will be lost is money that the fans would have paid. With each passing day, for a certain portion of fans, the fan’s affinity for the sport and the teams and the players decreases. The money that fans are NOT spending on the NBA is going to other places. There are new draws on people’s time that would normally be spent focusing on their team and attending games. The positive vibes and memories go away.

So the question is, “What is each team’s Lockout Exit Strategy?” We’ve done a great deal of consulting, training, and research with professional sports organizations over the past 8 years (with the NBA in particular), and we know that the teams can be good at planning – particularly planning Marketing and Sales strategies.

But there’s a strong need for a retention and relationship renewal strategy. This is different. This is focused on getting back business from fans who will not be in the typical mindset they are at the start of the season. The same strategies used in the past will not be as effective this time around. Teams need to build a retention/relationship renewal strategy based on empathy for the fan. Here are four quick parts of the strategy to incorporate, particularly for when the lockout ends:

1. Have a research plan to gauge current STH feelings/perceptions and how those may change decisions to attend games, renew tickets later on, etc.

2. Have a communication plan with the broad fan base that focuses on empathy and appreciation.

3. Season Ticket Holders (STHs) will be even more concerned with the Direction of the Team, so have a communication plan that gives them “inside information” and direct messages from team leadership. This could include joint letters and/or joint STH-conference calls with the owner and key players.

4. Create a 2-month STH Touch Point Plan to consistently reach out to STHs to communicate messages of harmony within the organization, focus on the fan, and longer-term plans for success.

When preparing to move forward from this labor unrest, have a relationship renewal strategy.

Listen to our Pro Sports episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Before Getting into Social Media Customer Service, Do This

Posted on November 1, 2011 in Business Advice, World of Customer Service Please leave a comment

Why Social Media Customer Service? Because if you’re not in it, you’ll be left behind…no, that’s not credible. Because everybody wants their customer service through Twitter or Facebook…uh…no they don’t. Because in this day and age, all your customers are constantly in Social Media…well, not really.

In your personal life, I sure hope you don’t do things for the sake of doing them. You don’t quit your job to create a startup just because all your buddies are doing so. You don’t drop out of college because Gates and Jobs did so. You don’t skydive without a parachute because someone told you what “an awesome rush” it is.

When you do something significant in life or in business, do it with a purpose.

Getting into Social Media Customer Service is no different. Companies who are investing in consulting, resources, and technology to get into Social Media Customer Service typically do it for several reasons including (1) To protect their brand, (2) To reduce cost/unit of providing customer service, (3) To be more responsive, (4) To meet their Social Media-savvy customers where they’re located and/or where they’ve purchased, (5) To improve retention and sales.

You have to have a reason to enter Social Media Customer Service, because the people, process, technology, and cultural costs will be expended upfront before the benefits are realized down the road.

One aspect of Social Media Customer Service that everyone should agree on is this – get your current customer service processes, policy, and training in place and effective before you migrate them to Social Media. If your back office support functions are slow and of poor quality, Social Media will just speed up how quickly the customer realizes those shortcomings. If your people are poorly trained, Social Media creates more real-time interactions where that training is less masked by slower Q&A processes. If your policies are unclear, Social Media will facilitate the spread of misinformation more quickly.

Before diving into Social Media Customer Service, get your current customer service house in order.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Customer Service Lessons from a Kidney Stone – An E.R. Story

Posted on October 27, 2011 in Business Advice, Healthcare 1 Comment

I was an Emergency Room patient recently thanks to a kidney stone. I learned some painful lessons about how I need to modify my diet. I learned some financial lessons about how to avoid the E.R. next time, now that I know how to read kidney stones symptoms. And I learned some customer service lessons from the experience.

Let’s focus on customer service. Here are a few lessons learned:

· Accessibility to service is a wonderful thing. To get my question answered about my symptoms, I was able to reach an on-call nurse at my physician’s office at 5:00 a.m. on a Monday. I was aware of that service, having used it before for less painful reasons, and that accessibility, that free advice is one of the things I love about my physician’s office.

· Employee knowledge is a component of the service delivered. That same nurse told me to go to the E.R. because she thought it was gallbladder-related. It turns out that she misinterpreted my symptoms, and the E.R. triage nurse knew immediately I had symptoms of a kidney stone, not a gallbladder issue. If the first nurse would have better “read” my symptoms, she may have saved me an E.R. trip (not complaining, mind you – just an observation).

· An hour wait is not an hour wait is not an hour wait. Wait times can be made to seem shorter or longer than they are in actuality. My wait time to see the triage nurse was only 20 minutes, but it seemed interminable. There was no dialogue during the wait, and I was told they’d see me “quickly” – a nebulous term at best, and one that led me to believe it would be immediate. However my 3.5 hour wait between when my x-rays were done and when the physician saw me wasn’t nearly as bad as you’d think. Although I wasn’t thrilled with the wait, I was given some pain medication early on, was checked on several times by the nurse, was taught how to use their funky television remote control, and was given a warm blanket and offers of other support by a volunteer.

· Much of customer service is about managing expectations. Whether it was my understanding of a next step in a process, understanding who would be my care giver, knowing what the diagnosis could be, understanding whether I’d be released that morning or whether I needed to be held – anything that the organization did to give me a clearer expectation of what would happen next and when it would happen helped to make the experience that much easier to bear.

Learn the lessons of my encounter with customer service during the attack of the kidney stone (sounds like a bad 1970’s movie title, huh?). Be knowledgeable and accessible. Communicate with customers, and “distract” them during waits. Set and manage customer expectations.

Relieve your customer’s pain.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Listen to our latest podcast episode of “Stepping Up Service” on The MESH Network at http://themesh.tv/stepping-up-service/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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