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Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

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Customer Waits Without the Hate

Posted on July 27, 2010 in Business Advice, Healthcare Please leave a comment

We’ve been saying it for years, and now more studies are beginning to confirm it. While customer wait times can be a cause for frustration and anger, organizations can positively impact the customer’s emotions, even if they don’t shorten the wait.

Take a hospital Emergency Room, for instance – one of the most vivid examples of the aggravation that is long waits. You fell off a ladder or were shot with a BB gun; you have a 103 degree temperature or a pain in your side. There are MANY reasons why you could be in an E.R. without a life threatening condition. Be prepared to wait…and wait…and wait.

In an article titled “ER wait times rise; proper communication soothes dissatisfaction” (http://www.cardiovascularbusiness.com/index.php?option=com_articles&view=article&id=23342&division=cvb&division=cvb), a 2009 study noted that E.R. wait times nationally continue to increase, now standing at 4 hours 7 minutes. That makes that 20 minutes of telephone hold time for your cable company not seem so bad now, doesn’t it? Well maybe it still does.

One interesting fact about the study was that patients who waited 3-4 hours had similar patient satisfaction levels as those waiting less than one hour. How could this be? Well according to the study authors, “frequent, proactive communication improves both the quality of patient care and the manner in which patients perceive their care." The communication helps the patient “understand the processes within the emergency department environment and shows them that staff has not forgotten them.”

Remember, satisfaction in any business is a measure of perception (as much or more than a measure of reality). How can you positively impact your customer’s perception of you and your business? When it comes to wait times, we have a key answer – it’s frequent and proactive communication.

Convey you care by keeping in touch with your customer.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/


The Sports Agent…Ethics and Customer Service

Posted on July 23, 2010 in Business Advice, Sports, World of Customer Service Please leave a comment

The sports agent was moving into his new downtown office and was especially excited about the day. A friend of his had arranged for the agent to meet with a professional football player who was disgruntled with his current agent. The player wanted to meet the agent at his new office even though the agent was still in the process of moving. Not wanting to miss out on this opportunity, the agent told his friend to have the player meet him at the office in the morning.

The agent was sitting in his high-backed leather chair when he heard someone walking toward his door. “That’s him!,” thought the agent. So he picked up his phone, swung it around so he couldn’t see the door and began talking loud enough for anyone to hear.

“That’s right,” said the agent, “give my client a $2 million signing bonus or he tests the free agent market. We’re serious.”

After pausing for a few seconds, the agent said “then it’s a deal…$2 million. My client will be very happy.”

The agent turned his chair around and hung up the phone, but he didn’t see anybody in his office. He called to the lobby, “is somebody there?”

“Yes, sir,” replied the person in the lobby, “I’m here to install your phone.”

The sports agent wanted so badly to make a good first impression, that he crossed that ethical line. If that prospective client had been standing next to the phone technician, he would have turned around and walked away.

Now most salespeople have strong ethics. But the key point is that the entry point into your organization for a first-time customer sets the expectations for the company’s retention efforts. In your customer service role, you need to be VERY aware of the processes and people that acquire the customers for your business. What expectations do these individuals set? What image do they portray? What information do they gather that’s useful to your retention efforts?

Understand what the sales staff do and how it impacts your retention efforts.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/


Govern Strategically for Great Customer Service

Posted on July 13, 2010 in Business Advice, Government Please leave a comment

When working with a government agency recently, we were planning to customize customer service training content for them. During the course of the training development interviews we conducted, it became clear that customer service training had never been done before at the agency. Customer service skills were not addressed in the organization’s hiring processes. Customer service was not part of the organization’s reward system, and customer service only briefly appeared on the staff performance evaluations.

Yet, management sincerely stated that customer service was important. It was important that customers were treated with respect, that the residents felt they were important, that upset customers got their issues addressed professionally, and that staff could appropriately address each customer based on that unique customer’s characteristics and needs.

So why was there the disconnect between management wanting to have great customer service and their doing what needed to be done to get great customer service?

Assuming the sincerity of the management team, the answer had to lie in the organization’s leaders not really knowing HOW to get great customer service. In the past, most businesses assumed that employees were generally nice, respectful, caring, and communicative people. Customer service is just common sense, and everybody knows how to deliver customer service, right? Those particularly assumptions were wrong then, and they’re REALLY wrong now.

For organizations to go from wanting great customer service to delivering great customer service, they need to understand strategically how to do so. It’s about the culture, the hiring, the training, the rewards, the accountability, the processes, the organization’s goals, the management team’s support and modeling of great customer service behaviors, and much more.

If you ever feel a disconnect between what your management says they want in customer service and what the organization actually delivers, have them take a step back, and start with a strategy.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/


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