customer service | Customer Service Solutions, Inc. - Page 154

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

Higher Education – How the Student Must be a Customer

Posted on in Education Please leave a comment

The world of higher education is a business.  Leaders may not like to view it that way, but with the tremendous revenue streams they receive, the scope of operations, and the vast size of the campuses, Education truly is an industry with major business and financial considerations.

Many professors have trouble viewing a student as a customer, and, likewise, many others in administrative positions have that same concern.  But if we look at where revenues come from, they come from current or past students to a great extent.  So it is vital to keep your students if you want to keep your revenue – that business impact of the student is what makes them a customer.

Just like many universities, colleges, and community colleges conduct research outside of their organizations, so do those same institutions need to focus on researching themselves.  There are ways to predict which students are most at-risk of dropping out or leaving.  There are ways to anticipate which students are having problems which are precursors to their exit.  There are ways to identify what is driving student retention and growth.

Institutions of higher learning need to take a view of customer service which is research-based, data-driven, internally-focused, and predictive in nature.  If these educational organizations want to succeed long-term, they need to have a student retention and growth strategy which acquires intelligence on the students and leverages its own research capabilities or the research services of outside experts to predict retention.

Educational institutions that understand this need will not have to spend so much energy and time to find high quality new students to replace those they lost.  They won’t have to make the efforts in the admissions process to attract more students and the tuition and other fees that come with them.

Instead, they will form the organizational structures and research processes that will lead them to systematically build relationships with students, identify their most at-risk students, and proactively and effectively take the action they need to retain those students.

Institutions of higher learning need to research inward to continue to effectively grow.


Let Customer Service Crush the Stereotypes

Posted on in Government Please leave a comment

Ever since I was a little kid, on TV and the radio and from people talking, I heard stereotypes of “government workers.” The stereotypes were never very positive. They talked about the slow speed with which the employees did their work, the lack of passion and energy with which they communicated, and the low level of responsiveness.

But most of the folks that I and my company work with in government are not anything like those stereotypes.  Yet, it’s still interesting to see what those industry stereotypes have done to the perceptions of employees who work in that industry.  Employees in that industry are stereotyped as being non-responsive, lazy, slow, non-productive.

Those stereotypes come from perceptions that relate to characteristics of customer service. We believe that customer service at the highest level is comprised of two primary things:

  1. The Attitudes, Skills, and Knowledge of employees.
  2. The Processes within which the customers experience the business.

The stereotypes that I refer to relate to judgments and perceptions that residents have of the employee attitudes and processes at municipal governments and other state and federal government agencies. It’s amazing that those perceptions of negativity so often relate to the perceptions of the customer service.

In other words, what many customers perceive or believe about an industry or an individual organization are based on what they perceive of that industry’s or that organization’s customer service.

If you want to change the perception of your organization or your industry in your customer’s eyes, start by improving your customer service.


Keeping the Sports Fan – 1 at a Time

Posted on in Sports Please leave a comment

It’s not all about wins and weather.  Organizations in the world of professional sports who truly understand the impact of the fan realize that there are many drivers of attendance and season ticket holder retention beyond how many wins a team has or how the weather is that day (for you baseball and football teams).

Marketing may bring you into a business as a new customer, but after that, the relationship and affinity for the organization often take over – if the business is smart.  It costs a lot of money to execute all those marketing and sales strategies, and the reason why organizations often talk in terms of ROI is that there’s usually a lot of upfront “I”  that you need to get the return on as quickly as possible.  You don’t get that return if the fan only attends 2 games, if the season ticket holder cancels after 1 year, if a losing record for a season means an automatic loss of the customer.

Sports organizations need to – at the start of the new fan relationship – ask why the customer is now a customer…and why they might leave.  Finding those retention drivers is vital to any organization wanting success; even though marketers often think in terms of demographics and client types when marketing to large groups, customer retention experts think of what would keep Joe v. Mary v. Marco v. Terry.

When you think retention, think 1-on-1, develop relationships 1-on-1, serve your clients 1-on-1.  Because if it’s all about wins and weather, then to the staff on the business side of the organization, you have zero control.  But if it’s about the relationship and the retention driver, the communications and the caring, the impact on their business or their personal lives, then you on the business side of the organization have some control.

Keep the sports fan by knowing what you can control in the relationship with that customer – one customer at a time.