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It’s Not “You,” It’s “I” - 9/8/26


During a business writing course that I took years ago, the instructor had us write an e-mail.  I can’t recall if it was written to a co-worker or customer, but after writing this e-mail, she had us count every “I” and “You.”  We talked about how we need to Read more

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Use What the Customer Gives You - 8/25/26


Scenario #1: The customer sent an e-mail to the general inbox at the company.  The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so. The next morning an employee opened up the e-mail, Read more

How Better Customer Service is Better for You - 8/18/26


Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience? Noted below are 5 different aspects of a great experience desired by the customer.  What if... The customer Read more

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

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EF Hutton and MIT…

Posted on June 15, 2010 in Business Advice, Education Please leave a comment

When MIT talks, people listen. Okay, so that’s a bad take-off on the old EF Hutton commercials, but there is a comparison to the old EF Hutton commercials. If you remember from back in the 1980s, EF Hutton (a brokerage firm) had a series of television commercials where one person would be talking to a friend in a crowded place (like an airport, a classroom, a restaurant, a golf course, etc.), and once they stated “EF Hutton says…” everyone around would stop what they were doing and listen intently to the person talking. They wanted to hear what EF Hutton said (to see some of the old commercials, go to www.youtube.com and search on EF Hutton). But I digress…

MIT does something on a biannual basis that all companies should listen intently to and consider. They perform student satisfaction surveys (http://web.mit.edu/newsoffice/2010/student-satisfaction.html). While that may not be an earth-shattering revelation, keep in mind that MIT is a preeminent university. They have a fantastic reputation and brand. They could operate with the assumption of their own self-worth, but instead they ask students – those 18-21+ year olds – “How are we doing?” They ask “How can we do better?” And they ask their research partner “How do we compare to others?”

They ask because, like their students, they want to learn. And who better to learn from than your customers.

MIT asks about its impact on the student over time at the University (a true outcomes-oriented focus) in terms of the improvement in student’s analytical thinking abilities, their knowledge, their communication skills, their ability to plan/execute projects, their ability to function independently, their ability to relate to others, their self-esteem, and their ability to write.

If the student is – to some extent – both customer and product, than one of the best ways to measure outcomes is to see how that student has grown in these ways and many others over time.

MIT is outcomes-focused. What outcomes do you measure in terms of your impact on your customer?

MIT’s students talk, so MIT can listen. We should listen, too.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Do You Know if They Know?

Posted on June 8, 2010 in Business Advice, Government Please leave a comment

We’ve designed a great number of surveys for municipalities and their agencies, focusing on customer satisfaction, perception, and awareness. What is so important with these government-based research instruments that is often downplayed or overlooked entirely is the focus on awareness.

Awareness questions typically focus on two areas: (1) Gauging the resident’s awareness of services and programs offered by the municipality and its agencies and (2) Gauging the resident’s awareness of processes – essentially how to do things.

These questions are vital because all the radio public service announcements, flyers, and government TV channels cost money; but the goal is not to implement a strategy to push information to residents. The goal is for the residents to understand, to remember, to be aware. So that awareness has to be measured – municipalities want participation (i.e., people using their parks, getting access to support services, attending events, and utilizing their recreation centers), and they want whatever revenue is associated with that participation.

But in this age of customer service being balanced with customer “self-service,” residents must also be aware of HOW TO do things. What’s the process to apply for Medicaid, to reserve a park shelter, update my business listing online, get a new recycle bin, or report that the neighbor puts oil down the sewer drain? The more educated residents are on how to do things themselves, the more efficient a municipality can be in providing that service since the resident either goes through the process on their own or they contact the right employee to help them the first time.

These principles are universal in business – customer awareness is a huge asset to any business wanting to grow (i.e., increasing awareness of products/services) and any business wanting to improve efficiencies (i.e., increasing awareness of service processes).

When you conduct your customer surveys, make sure you’re researching your customer’s awareness.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


How Credible are You?

Posted on May 28, 2010 in Business Advice, Healthcare Please leave a comment

Granted, customer service is vitally important. We train companies on customer service and promote the importance of it day after day. But in order for the customer to believe what you say and to trust in you, you have to have a certain level of credibility. Remember, in many of these cases, what the customer is thinking about as you’re communicating with them is that they don’t know you, and yet you’re asking them to believe what you’re saying. So how do you overcome this inherent credibility gap?

Some of how you overcome is to use a tone of voice and body language that promote confidence and assuredness. But in many organizations, particularly in hospitals (where you are giving shots and putting patients into MRI scanners and giving them medication), how you communicate can only provide so much of an impact. In these situations, customers need to know your credentials.

Customers need to know if you’ve been a nurse 10 or 15 years; they need to know if you’ve done hundreds of MRIs; they need to know if you’ve drawn blood samples hundreds or thousands of times. Because in many situations, the reason why you’re trying to build credibility is not just to build trust, but it’s also to overcome and eliminate customer anxiety. If the customer knows your qualifications, if they know your experience, they know a little bit of history, then that knowledge can often help to build confidence and eliminate anxiety and concerns.

Make sure that you’re credible by appropriately conveying your experience and training.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


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