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Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

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What’s the Good Word? – 9/21/21

Posted on September 21, 2021 in Customer Service Tip of the Week Please leave a comment

Each one of us talks to co-workers and customers every day.  And when you’re speaking with someone, there are always good ways to respond to questions or issues.  But there are also better ways to respond.  Since you’re receiving weekly customer service tips, I know you are all about continuous improvement!!

So, here are four quick examples of how to go beyond saying words that simply fit the conversation, and – instead – find better ways and better phrases to improve the customer experience.

Because CSS conducts research for our clients, oftentimes we’ll get e-mails from their customers that include complaints, and we need to respond to the customer on behalf of the client even though we have no ability or authority to investigate or resolve the issue.

  • Our response is OK if we say: I will send your e-mail to our client.
  • But this is Better: I will immediately forward your concerns and comments to my contact at our client, and I’ll ask that they respond to you directly.

 
I’m sure you often get requests or receive questions seeking status updates on issues or services.

  • Your response is OK if you say: I will check on that.
  • But this is Better: I’m going to investigate that right now for you.

 
Sometimes the customer isn’t being clear – they’re not giving you enough information to take action.  Maybe they have a different dialect from you or the speed with which they are talking makes what they’re saying unclear.

  • Your response is OK if you say: I don’t understand what you’re saying.
  • But this is Better: Help me understand a little more about the specifics of the situation.

 
I’m sure you’ve gotten many questions over the years about topics for which you did not immediately know the answer.

  • Your response is OK if you say: I’ll see what I can find out.
  • But this is Better: That’s a really interesting question. I had not thought of it like that before. I’ll be happy to research that for you.

 
Think about instances where you’re dealing with similar situations, and find ways to go beyond the OK response to something that’s better.

Be intentional about finding better phrases to better the customer experience.

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Use Your Customer Service Freedoms – 7/6/21

Posted on July 6, 2021 in Customer Service Tip of the Week Please leave a comment

We’re only a couple days past Independence Day here in the United States.  So it may be a good time for us in the customer service world to think about our freedoms, to think about what we have the liberties to do, to reinforce how this all plays out with our work lives and our interactions with co-workers and customers.

Freedom does not necessarily mean we can do anything we want irrespective of the consequences, but freedom does convey that we have options.  We have choices.  And in those customer service Moments of Truth, these choices can often impact us as much as they impact those that we’re serving.

  • When somebody comes at us negatively, we can’t always control our initial emotional reaction, but we can control how we respond in the situation.
  • When we don’t know the answer, we have the choice to dump the responsibility for finding the answer back on the customer, simply sharing that we don’t know, or sharing that we don’t know but taking the initiative to find out.
  • When we are made aware of a process or communication or service issue, we can address the issue for that one customer and just leave it there. Alternatively, we can at least determine whether this was a 1-time occurrence or whether this could happen 100 times in 100 days to 100 different customers.
  • We have the choice to come into work and complain all day long to co-workers, or we can come into work to encourage each other and try to look for the good in the day.
  • We have the choice to feel like the entire decision and responsibility has to be only on our own shoulders, or we can seek the opinions and guidance of others.
  • We have the choice to ignore e-mails and voice mails until the person follows up 2 or 3 times, or we can choose to respond on a timely basis.

 
We are often put in bad situations in customer service.  Many of these rough situations are not of our doing; they are not our fault.  But that doesn’t mean we are left without choices.  That doesn’t mean we are left without freedoms.  If anything, in these situations there is so much more to consider and potentially do in order to manage our own emotions, build others up, or do what’s within our authority and our capabilities to make a difference.

Use your freedoms in such a way that the company, the customers, and you, yourself, have better days.

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Who are Your Best Customers? – 6/29/21

Posted on June 29, 2021 in Customer Service Tip of the Week Please leave a comment

A major medical supply company called Medline is in the process of being acquired.  It is an organization that has grown by leaps and bounds, particularly over the last decade.  It is currently a family-owned business, and the member of that family that serves as President of the organization is named Andy Mills.

Several years ago, Mr. Mills was part of a conversation with other healthcare executives, and each person was asked to describe how they treat their best customers.  Mr. Mills said that Medline doesn’t have any “best” customers.  According to a recent article, he stated that “Once you say one customer is more important, you’re giving your team permission to not give their best effort to everybody.  We want everybody to get our best effort. I really believe that, and from day one we emphasize how what they’re working on matters to our customers and end users.”

Now Mr. Mills was not saying that all customers are the same, or all have the same concerns or priorities, or that all customers bring in the same revenue to the business.  He said that they don’t identify any particular customers as better than the others. This may seem like a little bit of a nuanced response, but it’s extremely important.

Every customer we have, no matter the issue or the amount of sales they account for in our business, every customer is important; every customer should be valued; no customer should be viewed as being better than others.

I remember a story of a general – decades ago – in the Army who allowed one of the servicemen to make a previously unscheduled visit home. One of the general’s key staff came into his office and professionally suggested to the general that he should not have treated that one serviceman special. The general replied: “I try to treat everyone special.”

Regardless of the financial value of the person standing in front of us, every one of them has value.  None are better or worse than the previous customer.  We can’t view customers as being better or worse than others.  We need to view them all equally, and if that means that they are ALL the best, that we need to treat them ALL special, then so be it.

Don’t turn on the light switch of excellence for only certain customers.  Provide consistently great customer service.

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