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Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

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Don’t Just Create Raving Fans…Keep Them

Posted on April 13, 2011 in Business Advice, Sports Please leave a comment

I love hearing ticket sales executives talking fan relations, promoting season ticket holder (STH) retention. Maybe 15-20 years ago in most major sports, fan relations was simply customer service or a function of the box office. Retention didn’t matter so much because for every STH lost there was one on the waiting list. Or even if there wasn’t one on the waiting list, the bonuses to the sales reps were better if they got a new account than if they renewed the one they already had; seem backward? Welcome to professional sports – we want to ring the bell, make the sale, close the deal. Marketing and Sales are sexy. Customer service is…well…serving others. Not so sexy.

Now fast forward to today. In a recent Sports Business Daily article, Todd Taylor of the Texas Rangers is highlighted as one of the “40 Under 40.” He’s the new executive vice president of ticket sales and marketing for the team. He is interviewed about his successes previously with the Milwaukee Brewers, and this modern day ticket sales exec talks about what? He says “The important thing was to stay very fan-focused and put a big emphasis on fan retention. We knew early on, for example, that we were not going to have a big bump in new sales after we got CC Sabathia and went to the playoffs [in 2008]. So we put our energies very strongly into retention and fan experience.”

Nice. And the decision is based on simple math. If you have $50 million of ticket sales revenue each year, if you can retain 90% v. 80% of that revenue, that’s 10% additional (or $5 million) saved from last year’s STHs that your Sales/Marketing gurus don’t have to find in new business just to offset the losses.

So how much revenue is your customer worth in one year? How much more revenue could your organization earn by retaining 1%, 5%, 10%, 20% more of that revenue year-to-year?

Put a number on it. Put that number in front of your Marketing, Sales, Financial, and Operational Executives.

Then tell them that it’s not just about making raving fans…it’s about keeping them.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Fearing the Feds…in Customer Service

Posted on March 30, 2011 in Business Advice, World of Customer Service Please leave a comment

Let’s keep the government off our backs! That’s the upshot of the article in CIO.com that addressed the mantra of Australian private sector industries struggling to deliver good customer service.

One of the telecommunications executives has heard rumblings from government leaders which suggest that the government is considering mandating that telecoms and ISPs start delivering a certain level or type of customer service. His solution is to get the private sector companies to work together toward improving customer service and reducing complaints – before the government forces them to do so.

Think about your business – imagine if your bank, your hospital, your shop, your university were to get federally mandated guidelines that addressed how or at what level you must deliver customer service.

A nightmare?

Yes, but it’s already happening. Hospitals, for example, will begin to have reimbursement from the Federal Government adjusted based on patient satisfaction scores in the U.S. including the patient’s assessment of their customer service.

The problem with a government mandate is that the business loses control over priorities or actions; the business gains an administrative burden; the business now has an 800-pound gorilla helping to manage it – the Federal Government.

Companies wouldn’t have to worry so much about government intervention if they took the time to measure the link between customer satisfaction, loyalty, word-of-mouth, repeat business, etc. and organizational profits. They wouldn’t be concerned with governmental edicts if they knew what percentage of this year’s revenue came from last year’s customers. They wouldn’t fear the repercussions of the government if they put a dollar value on the cost of the repercussions of their own upset or angry customers.

Put a dollar figure on the value of your customer. Let that number – not the government – be your incentive to improve customer service.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


How Many Customers Did You Lose Today?

Posted on March 24, 2011 in Business Advice 1 Comment

They’re walking out the door, never to return.

According to a recent study conducted of 22,000 consumers, 22% of customers will stop buying from you because of a bad experience. Some of the top reasons for the customer exits included 34% leaving because of interacting with a rude or disinterested employee. When you compare that to the statistic we’ve quoted often during the years (that 68% of lost business was due to the fact that the customer perceives the organization to be indifferent), then you can surmise that approximately half of that perception of indifference comes from employees just being blatantly rude or seeming like they’re disinterested.

We’re talking about customer service basics, which too many organizations don’t understand. They think it’s all about the product or the price or the design of the shop or the website, but so much of what drives customers away is about the employee – how they’re perceived, whether they appear engaged, whether they use the right tone and body language, whether they talk about you and your needs or themselves and their personal issues. So much of customer retention comes down to hiring and training, motivating and rewarding, challenging staff to be great and holding them accountable to your standards.

Look at your organization, asking yourself these basic questions:

· When hiring staff, do we test/gauge an applicant’s ability to communicate effectively (orally and in written word)?

· Do we assess how prospective employees come across with their tone and body language?

· Do we have basic customer service standards, those expectations of the bare minimum of what we expect in terms of how they’ll treat the customer?

· Do we train them (continuously) on customer service standards, skills, principles, and techniques?

· Do we monitor performance, rewarding and recognizing excellence, and holding accountable when standards are not met?

· Do our leaders model what we expect of staff?

Limit the number of customers you lose because you answered “No” to these questions.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


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