easy | Customer Service Solutions, Inc.

Redefine “Access” to Treat Customers Special - 11/29/22


One of our clients puts on major events throughout the country.  When we conduct post-event surveys, many of the attendees rave about the access they had to certain entertainers, locations in the venue, parking lots, or even information.  Others decry the fact that they lacked that access. This does pose Read more

Keep in Mind 3 Key Questions - 11/22/22


Customers want to be heard.  If they have an issue or need or something that requires your support, they want to be understood. When we are trying to find a resolution or fulfill a need, when we’re trying to help a customer achieve their goal, sometimes we can be so Read more

Don’t Let This Shot Affect Your Next Shot - 11/15/22


When I was a teenager, I used to play a lot of golf, and I was pretty good for my age.  I’d have a good attitude and enjoyed the game, but if I hit a bad shot, I’d get upset.  And more often than not, that one bad shot Read more

Value the Customer – Actions to Adopt and Avoid - 11/8/22


When conducting research for a local government CSS client, we interviewed and conducted surveys with many of their customers.  We analyzed the results of the research based on those who had a great experience v. those who did not.  We uncovered that there were distinct differences between customers who Read more

Appreciate to Appreciate - 11/1/22


Why doesn’t Jay, my co-worker, respond to my e-mails or get his task done on time? It’s hard to respect the delay, the incomplete work, the lack of follow through on the part of your co-worker. Why does the customer seem so harried and so frustrated? It’s hard to value the customer Read more

The Customer Can Hear Your Attitude - 10/25/22


Sherry was sitting in the lobby, waiting to be called back for her appointment.  Just off the lobby was an office that Sherry was sitting near.  The person in the office was on a phone call, but Sherry couldn’t see the employee.  She could tell it was a call Read more

How to Handle the Customer’s Error - 10/18/22


Are all of your customers perfect?  Anyone?  Bueller? Of course, customers are not perfect.  Neither are we, but let’s focus this Tip on what they do wrong and what we can do about it in a professional, positive, and productive manner: When the customer isn’t clear, you respond: Is it OK Read more

Critique Yourself before Others Do - 10/11/22


When we’re criticized, we can get defensive, push back, deflect blame to others, and focus more on defending ourselves than really listening to what the other person is saying.  And some of us who get defensive, once we allow our emotions to settle, take time to reflect on what Read more

Find a Connection Point – Part 2: Situational Connection - 10/4/22


Last week we highlighted key topics to consider when you want to find Personal Connection Points with the customer.  Today, we’ll cover some key questions to ask to uncover information about today’s situation that you can use to establish a rapport with the customer.  This is Part 2 - Read more

Find a Connection Point – Part 1: Personal Connection - 9/27/22


Some people are born almost like a master at communication.  They know how to establish rapport with just about anybody, and they do so in a way that seems so natural and so real.  They can form relationships and be laughing with somebody they met two minutes ago like Read more

Customers Want Easy, but Easy is Difficult – 1/12/21

Posted on in Customer Service Tip of the Week Please leave a comment

New employees go through days of training to learn products and services.  They have formal workshops to learn how to use their office applications, web functions, and whatever programs are specific to their department.  They test new technology, and they get quizzed on knowledge of policies.  This is hours or days or sometimes weeks of training so that the employees can do their work consistently and effectively.

Customers of our companies typically go through no training.  There are no half-day workshops to learn how to lodge a complaint or request a refund or ask a clarifying question or check on a status.

Customers are not and should not be expected to be experts in our business.  Customers want EASY – Easy to find, easy to access, easy to understand, easy to use.

But Easy is difficult.

I once worked for an administrator in a hospital, and I noted how in certain aspects of operations, we needed to simplify some processes – make it easier on employees to deliver consistently high-quality service.  The administrator responded that his peers don’t think Easy is challenging. I replied:

Making something easy is actually one of the most difficult things you can do in business.

It’s not difficult to have a new procedure or policy, a new function or feature, and just add it on top of what currently exists.  It’s not difficult to just add 5 pages at the back of the standard operations manual.  It’s not difficult to just let incremental complexity grow on a day-by-day and year-by-year basis.

What is difficult is taking a step back, seeing everything through the lens of a customer or an employee, and trying to make it as easy as possible for the employee to deliver great service, or as easy as possible for the customer to have a great experience.

If your organization wants a challenge that will benefit your customer, take on the challenge of Easy.  Find ways to make it easier on the customer to find you or your service offerings.  Make it easier for them to access the information and the solutions they need.  Make the information as easy to understand as possible.  And once they are accessing that product or service, make it as easy as possible to use.

If you need a challenge for the new year, try to make it Easy on the customer.

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Use Millennials’ Favorite Words – 10/3/17

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Okay – you got me. This tip doesn’t JUST apply to Millennials or JUST their favorite words, but I’m going to use that title as a jumping off point.

In recent research conducted by Prosper-Insights & Analytics, the 5 key terms that Millennials most frequently use to describe excellent customer service are: Helpful, Quick, Returns, Easy, (Fix/Resolve) Problems.

Essentially this is how Millennials define excellent customer service. There are 2 ways we’re going to suggest you use this information.

Self-Analysis
The first is self-analysis (for you or your organization):

  • Are you helpful? Yes, you may provide facts or information, but do you help the customer address their goal or need? This is second level customer service – going beyond the response you provide to the result the customer desires.
  • Is your service quick? Do you respond to the e-mails, calls, chats, needs, and issues expeditiously, and do you ask for the customer’s timeframes so that you know how they define “Quick?”
  • How do you handle returns? Is it as simple for them to return as to buy; are the employee attitudes as pleasant when customers return and want the refund as they are when customers buy and make the payment?
  • Do you make it easy for them to do business with you? For them to understand their responsibilities v. the company’s? For the customer to communicate with you?
  • Finally, what do you do when things go wrong? How are you at fixing/resolving problems? With many customers, your response to the issue tells them far more about your level of customer service than your response to the sale.

 
Phrasing with Customers
The second way we suggest that you use this information is to incorporate it into your daily phrasing with customers – particularly the words helpful, quick, easy. “I want to help you. We want to make this a quick and easy process for you. How else can I help? What’s the easiest way to keep in touch with you?”

When customers tell you what’s important, use that information to improve. And use those words in your customer conversations.

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For Some, It’s All About This – 1/20/15 TOW

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We often say that companies need to make it “Easy” on the customer to do business. It needs to be easy to schedule a doctor’s appointment. It needs to be easy to renew season tickets. It’s got to be easy to reserve a park shelter. We’ve got to make it easy for parents to register their children for school.

By let’s look at “Easy” as it relates to logistics. We did a brief research study for a grocery chain many years ago, and we asked where customers shopped and why. The #1 reason why people shopped at a particular grocery store was its proximity to their home. It was all about…convenience.

You have to make it convenient for the customer to get to your products/services, your policies/procedures, your processes, and people.

How close – literally – are you to your customers? Can those customers who prefer or need the face-to-face get to you quickly?

How about those that prefer the phone? Can they call one basic number as the window to access all your services, all the answers to their questions? How accessible is the number to the average first-time customer?

Think about those loving the web and smart phones for communication – is contact with your organization available at a click or a voice command? Is your business (again) literally at their fingertips?

Before working to make your organization incredibly easy to deal with once the customer gets to you, first make yourself convenient to them.

For Some, it’s All About Convenience.

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