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Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

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Create Customers for Life – 6/17/25

Posted on June 17, 2025 in Customer Service Tip of the Week Please leave a comment

Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three different makes of car, yet she brings them all to the same service shop.  Veronica gets her routine service there, and if the car needs a repair, the employees explain what they’re going to do and why, and they give her options.  The repairs always seem to do the job.  She trusts the team.

Whenever Veronica takes her pets to the vet, the pets get treated like royalty!  The staff seem sincerely excited to see Clarabelle, the cat, and Floyd, her puppy.  Veronica has been going to the same vet for as long as she can remember, and she feels like the doctors and the team treat Veronica’s pets as their own.

Whereas many people go to the standard fast-food chains for lunch, Veronica goes to the local establishment – Doug’s Dogs and Delectables.  You can get hot dogs, hamburgers, crinkle fries, and even the occasional pulled pork seasonal special.  Doug’s has a drive-thru, and this is not what you would call high-end cuisine, but she can always get through the drive-thru in less than 5 minutes, the food is always hot and tastes good, and they never mess up the order.  It’s a predictable and positive experience.

Technically you cannot “Create” a customer for life, but you can do things that engender trust, convey you care, and offer positive predictability.

While different customers have different motivators, keep in mind that it’s hard to retain customers for the long term if they can’t trust the company.  It’s difficult to have a customer feel loyal to you if they don’t feel like you care about them as an individual.  And it’s tough to ensure they’ll want to come back again, if they have no idea whether you’re going to meet their expectations.

Find ways to create customers for life by building trust, conveying you care, and providing a more predictable and positive experience.

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How to Exceed the Promise – 10/10/23

Posted on October 10, 2023 in Customer Service Tip of the Week Please leave a comment

It’s the never-ending battle between marketing and customer service.  Marketing makes promises, and customer service has to deal with upset customers when the company doesn’t deliver.  To ensure we deliver on promises, let’s assess promises by looking at some famous quotes over time…

Promises may get Friends, but ‘tis Performances that keep them. Thomas Fuller

Why you gained a customer is not necessarily why you will keep that customer. Typically, that carrot that leads the customer to your organization is not based on their personal experiences with your business. But their personal experiences are what determine whether they come back or not. 

Don’t ever promise more than you can deliver, but always deliver more than you promise.  Lou Holtz

Promises in business create expectations, so it’s better to under promise and over deliver. Remember, the difference between an expectation and reality is a problem when the expectation is greater than the reality.  Make the reality a little greater than the promise.

Let your yes be yes and your no be no.  James

Just like you need to be clear with the customer about what you can do, be clear with them about what you cannot Don’t give the customer the impression that you can hit a deadline when you probably cannot, that you can process a full refund when you probably cannot, that you can fix a problem exactly how they’ve defined the solution when you know you cannot.  Don’t create your own issues.

An ounce of performance is worth pounds of promises.  Mae West

The ultimate judgment of an organization is their performance. The lasting impression of an organization is much more likely to be based on the last impression or experience rather than the initial promise.

Deliver on promises by under promising at the start.  By looking for ways to deliver a little bit more.  By being clear when you cannot do something.  By understanding that performance is what makes the lasting impression.

Exceed the Promise.

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Dear Customer, What do you expect? – 8/31/21

Posted on August 31, 2021 in Customer Service Tip of the Week Please leave a comment

Studies show that 40% of customer dissatisfaction was because the company didn’t meet the customer’s expectations.  The company overpromised and under delivered, or the company didn’t even do the bare minimum of what the customer expected.

To avoid dissatisfying your customer, meet or exceed their expectation.  Simple, right?  It only gets simple if first you know the customer’s expectation.  So, when you’re interacting with your customer, here are some good questions to ask to uncover your customer’s expectations about the product or service you’re delivering:

  • For WHO, ask: Will you need guidance in setting this up/getting this to work? Reason to Ask:  If you’re providing a service, you’ll identify what they expect in terms of educational support.  Make sure they know what to do with the product or service you’ll provide.  This question is all about them.
  • For WHEN, ask: By when do you need this service? Reason to Ask:  If you’re shipping a product, you want to know when they need it delivered so you don’t provide it later than needed.  This question is about timing.
  • For WHERE, ask: Where would you like this product delivered (or this service performed)? Reason to Ask:  If they want something delivered, you’ll identify where they’d like it delivered, how they’d like it packaged, etc.  Don’t deliver to the wrong location; don’t package the service/product incorrectly.  This question is about location.
  • For HOW, ask: How do you intend to use this? Reason to Ask:  Make sure you understand how they plan to apply your service/product to their need.  This question is about the product’s use or benefit.

 
These questions address the “Who, When, Where, and How” of “What” service is being delivered.

Identify the expectation; deliver the satisfaction.

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