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Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

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Make Your Customers Loco…or Los Loco

Posted on February 16, 2012 in Business Advice, Sports Please leave a comment

Giving a little recognition to a friend – Jeff Munneke of the Minnesota Timberwolves. His team’s Fan Relations efforts were recognized in an nba.com article.

One section of the Target Center has been branded “Los Locos,” and they essentially stand and cheer the entire game – making LOTS of noise. They pattern this after what the fans of many college hoops teams and soccer clubs do, and it not only keeps energy in the arena, but it’s fun.

But here’s the key point – this isn’t some made-by-sports-scientists concoction. This is a home grown, grass roots, fan-driven idea. Fans came up with the idea, decided to do it, and did it, and Jeff (the T-Wolves’ VP of Fan Relations and Guest Services) and his team jumped on board, helping as needed and requested by Los Locos.

So how does this apply to other sports teams or other businesses in general. Think of 3 key aspects to this:

· There was enough of a personal relationship and enough ongoing dialogue between fans and the organization that the discussion could even happen.

· The team was responsive to the idea and supports it however possible.

· The team lets the fans drive Los Locos.

Now think about your team or business. How can you grow your relationships with, your ongoing dialogue with, and your idea generation from your customers? How can you make sure you’re responsive to those ideas? And how willing can you be to let your customers drive change in your business?

Ask these questions of your own business, and let your customers go a little Los Loco.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

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