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Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

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“I Don’t Have Customers”

Posted on January 14, 2011 in World of Customer Service Please leave a comment

The meeting was going well, with a great deal of interaction between the 150+ people in attendance. Everyone was engaged and interested in learning and improving. The focus of the presentation was the results of a recent Mystery Shopping project that assessed various aspects of the organization’s performance from the customer’s perspective. The evaluation provided insight into the company’s web design, its financial processes, its sales and service functions, and its telephone systems among many other aspects of performance.

When the floor was opened to questions, one of the attendees said the following: “Listen. I make products. Why are we talking about this? I don’t have any customers.”

A loud gasp rippled through the audience. An argument ensued over whether that attendee had customers, who paid for the products, and how important service really is to this company. That conversation was a wake-up call to the organization.

We shouldn’t take for granted that everyone understands customer service is important. Based on this story, are we really sure that everyone believes that they even have customers?! When we’re trying to promote customer service within our organization, or get additional funding to retain more customers, or request resources to be more responsive in our service delivery, we’re often met with the answer “No.” We make assumptions as to why we hear “No,” and our assumptions often suggest that “we’re not getting our respect” or others “are pets of the executives.”

But in reality, we need to take on the responsibility to truly find out WHY in order to figure out HOW to overcome these obstacles. Start with the basics – who do the executives consider to be their customers? Is it important to the decision-makers to keep customers? What do the decision-makers consider to be the reasons why customers leave? Do those executives feel that people stay with a business for the same reason they start with a business?

That last question alone is a major red flag to any organization. It implies that advertising and marketing brought this customer in, so advertising and marketing are what will keep this customer as well.

Before you wonder why service isn’t “King” at your organization, start with the basics.

Ask those in-charge “Who’s Your Customer?”

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/


Are Your People and Processes Stressed?

Posted on August 5, 2010 in Business Advice, Education Please leave a comment

Growing too fast? That is actually a problem some organizations are having. Even in this tough economy, community colleges, for example, are busting at the seams.

With unemployment high, getting low-cost, high quality targeted education is in more demand than in any time in recent memory. But just like throwing a baseball as fast as possible can highlight flaws in a pitcher’s delivery or swinging a golf club as fast as you can highlights flaws in the swing, so does having tremendous student demand highlight operational flaws for community colleges.

We were recently contacted by a community college which is engaging us to mystery shop their registration and financial aid processes. Their concern is that their processes and people are being pushed by the new volumes, and they’re also concerned about the customer experience that results. What are employee attitudes like? Are staff patient or rushed? How long are the waits, and how does the organization manage waits? Are there unnecessary delays and paperwork in the process? How many steps are in the processes, and how long do they take?

There are many questions to answer – questions that become more and more important as organizations’ people and processes are stretched to the limit.

Where are your people and processes stretched too far? Maybe it’s not because you’re growing too fast; in this economy, maybe it’s because you’re trying to do more and more with less and less.

Find out if this new normal in today’s economy has created a new experience for your customers.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/

Check out our new customer service book at http://www.amigreatat.com/


Take the HCAHPS Test

Posted on March 11, 2010 in Business Advice, Government, Healthcare Please leave a comment

Will the government be getting into healthcare with the proposed healthcare reform legislation? That’s probably not the best question to ask, because the government is already in healthcare in many ways. I’m sure we’re all familiar with Medicare and Medicaid, but since this is a customer service and retention-related blog, have you heard of HCAHPS?

The government is already in healthcare in the customer service/satisfaction aspect of the business. The federal government has required that hospitals survey patients using standardized tools to gauge satisfaction with multiple areas of the patient experience including communication, responsiveness, information provided, processes, etc. Then this information is posted on the internet for any current or prospective patient to review to compare one hospital to another.

What if this approach related to other organizations? What if two retail stores had their customer satisfaction ratings posted side-by-side? Or maybe you could compare all restaurants in your region in an evaluation – side-by-side – of key characteristics of the food, the environment, the price, the customer service. How about comparing 3 banks or 4 car dealerships or 5 animal hospitals or 6 grocery stores?

If you were one of those retailers or restaurants or banks or grocery stores being objectively compared for all your current or prospective customers to see, how would you do?

It’s a scary proposition, but if you’re not willing to consider it, believe me, your customers make this evaluation every day.

Think of this as the HCAHPS test. How would you objectively compare on key characteristics of the customer experience with your competitors? If you have no idea, then you might want to consider mystery shopping, having a research firm such as ours to shop your organization…and your competitors.

Make sure you know how you measure up.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


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