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Guiding Principles for Great Customer Service - 11/12/24


It’s hard to know every procedure, every policy, every technique possible to handle every situation correctly.  After all, maybe our procedures are standard, but our customers are not.  Maybe our policies stay pretty consistent, but our customers’ needs and issues, their attitudes and actions can change from customer to Read more

From a Simple Question to an Exceptional Experience - 11/5/24


Phyllis loves her job.  It’s not just because she loves being a customer service representative, not just because she really likes her co-workers, and not just because she enjoys her company.  It’s because she really appreciates her customers, as well. A customer had ordered a register book off the company Read more

Fix One Problem without Creating Another - 10/29/24


If you’ve ever had an issue with your dishwasher, this will sound familiar.  I’ve dealt with so many dishwashers over the years, and they always seem to have some kind of an issue.  Maybe it’s because of the mix of water and technology, but for whatever reason, these never Read more

Delight Your Customers - 10/22/24


Buddy the Bug Man was different.  His company was new, and the only reason why Janet tried him out was that the service she had used for years just wasn’t working.  Whether it was mosquitoes in the yard, ants in the kitchen, or cockroaches flying through on their way Read more

A More Complete Definition of Responsiveness - 10/15/24


I was purchasing something recently that was being custom-developed.  At one point, the company’s employee and I had a good 20 e-mails going back and forth - 10 from each of us.  Unfortunately, I broke my own rule, and I did not pick up the phone after 2 or Read more

Have a Game Plan to Address Their Anxiety - 10/8/24


It seems like we all get deliveries - whether it is UPS, USPS, FedEx, Amazon, the local courier, or all the above.  We order.  They deliver.  Or do they? It’s times like these, when we’re expecting that package, that item that we’re looking forward to or need urgently or are Read more

How Persistence Saved the Day - 10/1/24


Sherrie saw the customer walk into her store holding his cell phone, and Sherrie immediately knew that was William.  She had spoken to William on the phone about an hour ago, he said he would be at Sherrie’s cell phone store in less than an hour, and there he Read more

Notice the Little Changes - 9/24/24


“My, how times have changed.” Yes, times have changed.  As a matter of fact, one of the biggest reasons why an organization’s customer service deteriorates is that times have changed…customers have changed…and the company has not… If we think about customer service delivery today v. decades ago, changes in technology alone Read more

Don’t Hurry…Be Quick - 9/17/24


No, this is not a take off on the Bobby McFerrin song:  Don’t Worry Be Happy. It’s actually a take off on the John Wooden quote:  Be quick, but don’t hurry. When I read Wooden’s book with this title, I liked the concept, and not just because John Wooden was a Read more

4 Actions for the Customer - 9/10/24


One way to look at the difference between proactive and reactive is that proactive is something that’s often done before it absolutely has to be done.  Maybe it’s something done that really doesn’t have to occur, but your professionalism takes over, and some action or communication that you know Read more

Should Schools Clap for Parents?

Posted on in Business Advice, Education Please leave a comment

Imagine being a customer walking down an aisle in your home improvement store, and employees are lining the aisle…clapping for you! You know what I call that? Unrealistic.

Maybe you’re a customer walking down a hallway at a hotel, and employees are lining the hallway…clapping for you! You know what I call that? A reality.

That’s what happened to school employees at a Ritz-Carlton in Atlanta, GA. According to the article Enota 1 of 4 honored by state for welcoming families, “A line of Ritz-Carlton employees stretched down the hotel hallway, and applause erupted as a group of public school educators walked by.” Apparently, the hotel occasionally uses the “wall of applause” to convey appreciation for its customers.

So if employees clapped for you, how would you feel (besides “awkward”)? Would you feel appreciated? Valued? Special?

The article notes that “With research showing a clear link between parent engagement and student success, education officials say it’s essential that parents are involved, and they must make sure families feel welcome at schools that can sometimes feel like fortresses.

Many schools are becoming even notorious for loading down parents with early school year paperwork, requests to follow teachers and the school on Twitter, Facebook, e-mail distribution lists, etc. Demands on parents are increasing, and much of this is for the better (to encourage more parental involvement, better communications, safety, etc.). But when you ask your “customer” to do more, at some point you need to show appreciation for that involvement, for that effort, for that reciprocal communication.

Think about what you ask of your customers, particularly if that customer has few alternatives for your services (K-12 schools and local government, for example).

Then identify ways to convey appreciation for involvement, thereby encouraging positive customer behaviors to continue.

Learn about our CSS Education services at: http://cssamerica.com/cssed.htm

Interested in improving your educational organization’s parent/community satisfaction? See our other blog posts at: http://serviceadvice.cssamerica.com/category/education/