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Create Awareness of Alternatives - 2/4/25


Sandy was hungry, and she was on the move.  Driving between meetings, she saw the restaurant sign and pulled in.  The fast-food restaurant had two drive-thru lanes.  One was for any customer who wanted to place an order on the spot. The other was for mobile orders only.  The Read more

Listen with Your Eyes - 1/28/25


Out of the corner of his eye, Patrick saw the customer enter the lobby.  The customer was carrying a large shoulder bag with several papers in her hand.  The customer was shuffling the papers and looking down; then she stopped, looked up, and saw the staff navigator sitting at Read more

When You’re the Educator, What Should You Teach? - 1/21/25


The best customer service professionals are also excellent educators.  Not only within the organization, but I’m talking specifically about the role they play as educator with their customers.  With all the self-service options that technology provides, customers often have the opportunity to do things on their own, to investigate Read more

Wrap It Up Right: Why Follow-Up Communications WOW Customers - 1/14/25


Dena had some questions about her water bill, so she looked for answers on the utility’s website.  She didn’t find specific answers, and she really didn’t want to get on the phone with somebody at the time and risk staying on hold.  She had lots going on, but she Read more

From Conversation to Connection: Defining Customer Engagement - 1/7/25


Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation. After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several Read more

Self-empower for the New Year - 12/31/24


Jeff joined the company, in part, because he loved their approach to culture.  Leadership tried to create an empowerment culture.  They tried to develop an environment where, within certain parameters, individual team members could make a decision and feel confident that they would be supported by leadership. The reality was Read more

2024 Holiday Poem - 12/24/24


I sometimes hear it said That things have never been like this before. That challenges are unique, That stresses seem like more.   I sometimes hear it said That we're asked to do much more with less. That workloads are increasing, And we're resource-constrained at best.   And others often say That things are really very good. That they enjoy those Read more

Is Their Poor Planning Your Emergency? - 12/17/24


Have you ever heard the saying:  Your poor planning is not my emergency. I’ve heard it said often – not necessarily directly from one person to another.  More typical is that I hear it from the person having to drop everything and do something immediately because someone else didn’t think Read more

Empathy Examples for Everyday Situations - 12/10/24


I’ve often said that empathy is the single most important characteristic of people who are great at customer service.  If empathy is essentially “to understand the other person,” it helps so much to have that ability in order to specifically help someone.  To talk to what’s unique about them.  Read more

Tell Them Why You’re Giving Thanks - 12/3/24


Thank you! Merci! Danke! Doumo! Gracias! It seems like every language has a translation of Thank You.  Even though I only fluently speak English and speak Spanish, un poco, I – and probably most of you – have heard some or all of the translations of "Thank You” noted above.  Read more

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Everyone is a Customer Service Representative

Posted on October 22, 2009 in Business Advice, Healthcare 1 Comment

This wish applies to any business, but let’s focus this wish on the healthcare providers of the world.

If I could wish one thing for any hospital that would improve its patient satisfaction, it would be this. I would wish that every person — food service worker, physician, nurse, administrator, CNA, physical therapist, unit manager, unit secretary, human resources manager, business office clerk, environmental services employee, volunteer — view themselves as a customer service representative.

Every individual noted above has their technical or clinical or financial or other professional responsibility. But, in healthcare, as with other service industries, part of that technical or clinical or financial or other professional responsibility involves communicating with others. It involves face-to-face communications, it involves telephone conferences, it involves e-mails being sent. Part of that responsibility includes communications with co-workers or communications with vendors or patients or family members or physicians or other guests.

That communication conveys something. It conveys that you care about the individual as a person, or you don’t. It conveys that you are focused on the person more than the task, or you’re not. It conveys that you’re responsive and “other focused,” or it conveys that you’re slow to respond and “me focused.”  It conveys that you understand the “care” part of healthcare as opposed to the technical or clinical or financial aspect of the task being the only thing of importance.

Imagine a hospital where every person you walked by, every person you spoke with on the phone, every person you communicated with via an e-mail treated you like you were special. Whether you are a co-worker or the visitor or the patient, you felt special.  You felt like these people wanted to help you, and caring for your health or your other needs were simply the methods that they used to care for you as a person.

Imagine having this culture where all hospital personnel truly understood how they themselves were customer service representatives. If you can imagine this, it is easy to imagine patient satisfaction scores going through the roof.

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/


In Hospitals, Personal Care is About Customer Service

Posted on July 7, 2009 in Healthcare Please leave a comment

Patients go to hospitals to take their pain away, to have their broken bones healed, to have their injuries diagnosed, to have their elective surgeries, and to give birth to their bouncing new babies.

And even though this care is provided to address their needs and pains and injuries, how many patients feel that they’re being cared for as a person has little to do with the healthcare.  Instead, it has all to do with the customer service that the patient receives.  Yes, the phlebotomist is drawing the blood, but is the employee so focused on the vein that they don’t interact with the person from whom they’re drawing the blood?  Yes, the surgeon is about to perform surgery, but is the wait so long and the communication so lacking during the wait that the patient feels like she’s been forgotten?  Yes, the emergency room staff will eventually care for the injury, but are they so focused on tasks and activities and paperwork that the patient feels like a cog on the assembly line?

Patients go to hospitals for the healthcare, but they often choose a particular hospital because of the customer service.  Do the employees greet and focus on the patient?  Are they patient with the patient?  Do they take ownership over needs and treat the patient with courtesy and respect?  Do they try to find solutions to problems, or do they simply get defensive or blame co-workers when issues arise?  Are they quick in responding to the call bell or the phone call?  Do they explain what will happen next and why?  Are they empathetic and caring when they perform their services?

The hospital’s product is the healthcare, but the patient’s point of reference in determining how they’re cared for as a person is all about how they’re communicated with, how they’re treated, and what the processes are like.  It’s about customer service.

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/


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