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Use AI to Improve Your Performance - 7/23/24


Many companies are integrating Artificial Intelligence (AI) into some aspect of their business.  This could greatly change how they operate, how they communicate with customers. This AI wave reminds me of a story from 20+ years ago when a stock brokerage firm launched a new website that greatly enhanced the Read more

The New Burger Experience - 7/16/24


Floyd loves a good hamburger. Any chance he gets to try a new spin on an old standby, he takes it. Recently, a burger joint opened near his house, and Floyd was very excited! It was owned by and named for a world-renowned chef, so it had to be Read more

Boost Customer Happiness - 7/9/24


There’s a cooking show that a friend of mine watches, and the premise is all about reverse engineering food.  They may take a Reese’s Peanut Butter Cup, analyze it, and determine the ingredients just by tasting it.  Then they figure out a recipe.  The cook will try to make Read more

Brainstorm to Better Yourself - 7/2/24


I’ve led enough sessions with clients on continuous improvement topics to have solid experience on how to lead ideation exercises, brainstorming to develop new ideas.  Oftentimes these sessions start with the right question; the first answers may not be the ultimate solution, but they can serve as a jumping Read more

The Power of the Pause - 6/25/24


When I’m facilitating a meeting, and it feels like it’s going off-track or the discussion is going a little longer than it should, I may say something like “let me pause the conversation so that…” or “let’s pause just for a minute and consider…” I don’t like the word STOP. Read more

Handle Interruptions Heroically - 6/18/24


In the middle of a project, Jimbo, the customer service team member, had to stop what he was doing because he received an e-mail from a customer complaining about their experience at a recent event. Later that day, Jimbo was asked by his boss to put everything on hold for Read more

From Employees to Teammates: The Shift - 6/11/24


Be a great teammate. Be a good team player. We’re all part of the team. We’re no longer employees, we’re team members! The phrase “Team” is used in describing co-workers so much more than it was used years ago.  Then, we would be talking about employees, talking about staff, talking Read more

Nurture New Relationships - 6/4/24


Freddie was a new business owner in town.  He was launching a franchise, had acquired some funding from a local bank, and was in search of staff who cared about customer service. All the while, he was in the process of renovating a storefront for his business, so he was Read more

There’s Positivity in Patience - 5/28/24


The employee at the financial services firm was working with a new client on a relatively simple loan.  The documentation was about as clear as it could get to the employee, but the customer had lots of questions.  The employee calmly, clearly, and specifically answered each question.  The meeting Read more

The Goal – A Great Experience - 5/21/24


The following is a narrative of a great experience (people, process, service, facility) at a minor league sporting event – key points that could apply to any business are in bold… Mark and I pulled into the parking lot, excited about the game.  The Slapshots had been on a roll Read more

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Improve the Patient Experience from the Inside Out

Posted on April 18, 2014 in Business Advice, Healthcare Please leave a comment

Blog 4-17-14There is no shortage of patient satisfaction “experts” and CEOs in healthcare wanting you to implement the latest measurement tool, rounding format, physician best practice, script, or leading-edge technology – all with the promise of launching patient satisfaction scores to the stratosphere! Okay, maybe I’m overstating it, but it’s not overstating it to suggest that many of these experts offer a tactic or tool as the panacea.

However, the article on Park Ridge Health in Hendersonville, N.C. suggests a different approach. They did implement a new training program, but after the description of the training, the Director of Patient Experience notes that “When we changed the culture, that’s when we saw the scores improve. We always want the patient to be involved in their care, and we try to provide them a voice to be able to talk to us in layman’s term about their experience and their needs.”

The key words? “Changed the culture.”

The consistency required for sustainable excellence comes from inside. It comes from culture. If a hospital wants to have a great patient experience, they need to look inside at the people, processes, policies, services, and facilities that comprise the experience.

The best scripting results in merely words if not delivered with interest, empathy, and sincerity. The best leader preaching on efficiency and marketing a “2 minute wait in Our E.D.!” are setting staff up for failure until the organization internally has communication and service delivery processes that are efficient and high quality. The great customer service techniques that we and others teach won’t be effective long-term if they are not reinforced on an ongoing basis and modeled by leaders.

To get a great patient experience, “provide them with a voice” as they did in Hendersonville. But also start with each other; start with culture.

Improve the Patient Experience from the Inside Out.

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Patient Satisfaction…from a Child’s Mouth to Our Ears

Posted on February 11, 2014 in Business Advice, Healthcare Please leave a comment

Blog 2-11-14In the Forbes article This 15-Year-Old Absolutely Nails What ‘Patient Centered’ Is – And Isn’t, the author addresses patient satisfaction (or a lack thereof) in today’s hospitals. He shows the video of a 15 year old patient who discusses her complaints about her current inpatient stay and her suggestions to make it a better experience.

She talks about the need for sleep, the need to be a part of discussions about her care, and the desire to feel cared about as a person. A key quote is “I am a patient – and I need to be heard!”

Whether we’re working with our healthcare clients or those clients in other industries, this desire of customers to be heard can be overwhelming at times. The desire is often so strong because too many organizations are too deaf to the voice of the customer. Too many organizations strategize on what customers want instead of asking the customer. Too many leaders are focused on the product, service, or technical aspect of what they do that they lose sight of the people for whom they provide those services.

Too many hospitals preach customer care but haven’t taken the cultural approach to trying to embed the customer service mindset into every fabric of the organization – from hiring to training to processes to the facility to leadership modeling and internal communications.

They react to the complaints, they review the quarterly patient satisfaction survey results, but they don’t work to create a culture that encourages the ongoing engagement of the customer.

When you think of how to deliver a great customer experience, start with creating a culture of individuals and teams whose collective heart is focused on caring for its customers, and conveying that care for its customers.

Patient Satisfaction…from a Child’s Mouth to Our Ears.

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Create a Patient-Centered Culture

Posted on November 14, 2013 in Business Advice, Healthcare Please leave a comment

Zappos delivers great customer service, but its leader seems to talk mostly about his corporate culture. Disney is always brought up in seminars we provide for their great customer experience, but so much of what makes it a great experience is the consistently high performance of its “cast members.”

Culture and customer service are intertwined in great companies, and that’s why it’s no surprise that the article NY nurse executives focus on positivity addresses how to drive higher patient satisfaction by creating a patient-centered culture. According to the article, successful healthcare organizations possess a “strong unit and organizational leadership that promote a service culture tied to operations and finance; effective partnerships with patients and families; an engaged and satisfied workforce; and a strong performance improvement focus.”

Note what’s being discussed here…leadership that’s strong…leadership that promotes service…an organization that realizes patient/customer satisfaction is intertwined with operations (processes) and finance (business outcomes). They address partnering with customers, having motivated staff, and continually improving.

I agree with all these points; most cohesive cultures are created and fostered by leaders who have a well-articulated vision, who practice what’s preached, who understand the process impact on patient satisfaction and the patient satisfaction impact on financials.

But some of the “hows” are missing from the article. How do you get an engaged workforce? How do you continually improve? Leadership is the start, but that focus on patient satisfaction has to begin with your hiring process and criteria for staff, what you reward them for doing, and how you hold them accountable. A patient-centered culture requires training and an internal communication plan that is proactively conveying the messages to staff that you want repeated to patients. Patient-centered cultures require smooth information flow from patients and families to staff and leadership, so data-driven improvements can be made real-time when needed and through root-cause analysis when recurring issues occur.

To create a patient-centered culture, get leadership on board, and get the ball rolling through hiring, motivation, accountability, training, communications, process design, and continuous improvement.

Create a great culture with your people to create a great experience for your customer.

Did you like this post? Here are other Healthcare-related posts:


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