perception | Customer Service Solutions, Inc. - Page 2

Explain without Over Explaining - 2/10/26


The customer has a question, and we have an answer.  They need to learn something, and we’re in the position to be the educator.  There’s a process they have to go through, and we need them to understand. We know so much, and we could impart so much, but sometimes Read more

Look for a Stop Sign - 2/3/26


As a customer service professional, what you say matters.  The information you’re providing is useful.  The direction you’re giving the other person is helpful.  But... As you’re speaking, you also need to be reading.  Reading the other person.  Watching the customer, determining whether and how they’re receiving what you’re sharing.  Read more

When They Want the Supervisor - 1/27/26


Maybe you did your best with the customer, or maybe the customer didn’t even give you a chance.  They want to talk to your supervisor.  They see you, notice your title does not have “supervisor” or “manager” or “director” or “President and CEO” in it, so they want to Read more

Identify Your Point of Empathy - 1/20/26


I was watching a webinar recently on empathy.  The speaker mentioned that empathy - to a large extent - is something that you are born with.  It’s something that’s very difficult to learn.  And while I agree that some people are predisposed to being empathetic and understanding of others Read more

Pressure is a Privilege, but... - 1/13/26


When athletes are asked about the pressure of a playoff match or a late-game situation, many times they will say that “pressure is a privilege.”  In other words, usually pressure exists because you’re in a match that matters most.  It exists because you are a player put in a Read more

While I’ve Got You on the Phone… - 1/6/26


I’m a big planner.  Whether it’s strategic planning or planning out the year or planning my week first thing on a Monday morning, I like to plan.  I do this because it gets all of my action items documented and ensures that I have some understanding of what I Read more

Pass the Quick Impression Test - 12/30/25


Some studies have shown that people create an impression of you in less than a second when they first meet you face-to-face.  Other studies have shown that that initial impression can take up to 7 seconds.  Regardless, first impressions are quick.  First impressions are not always the lasting impression, Read more

2025 Holiday Poem - 12/23/25


We hear the word change And that change can be good, But we like things to stay same, And sometimes they should.   The weather can be wet And then dry as a bone. We know things will change, Even if all left alone.   Our customers change. Our co-workers do, too. It seems like our resources Are often too few.   The technology Read more

Make the Long Wait Feel Shorter - 12/16/25


When Greg entered the Tax Office, he was thinking only about two things: (1) How he was going to get the tax value on his home reduced, and (2) Whether the wait would be 1 hour or 2.  He checked in with the navigator who asked a few questions, Read more

When Kindness Means More in Customer Service - 12/9/25


Since a large part of the work we do at CSS includes customer research, we have seen tens of thousands of comments over the years about staff, and it is great to hear the positives that customers, fans, and account holders say about our clients’ team members. One word that Read more

Don’t Publicize Pain Points – 11/3/20

Posted on in Customer Service Tip of the Week Please leave a comment

Years ago, a mining company received numerous formal complaints about the noise from its operations.  The complaints primarily came from one nearby neighborhood.  That neighborhood was the location where the mining company had to build a small above-ground structure to support the operations.

The community was interested in finding ways to address the noise.  One of the ideas that residents came up with was to put a hedge around the structure.  The company said that the noise wasn’t coming from the structure; it was actually coming from the mining field, but the company decided to do what the residents requested.

So, they built a hedge around this structure that was so tall and dense that residents couldn’t see the object.

Eventually, the formal complaints completely stopped.

Kudos to the residents for coming up with an idea to address a company problem, and kudos to the company for doing what the residents suggested and not arguing the point.

What’s the takeaway?  Many issues and solutions are more about perception than reality.  Seeing something makes you associate it with other things.  The structure made you think of the noise, which made you think negatively about the company.  Remove the visual reminder (the structure), and the noise was the only reminder about…the noise – which people got used to over time.

I experience this personally every day.  I live near a fire station, but rarely do I notice the sirens unless I see the flashing lights.

When you’re trying to deliver a great customer experience, one way you do so is to eliminate the pain points in the customer journey.  But another way is to avoid reminding the customer about the pain.  If long waits or old facilities or excessive paperwork are challenges to the service experience, work to improve those – but also avoid shining a light on them.

Address reality AND perception.  Don’t publicize pain points.

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