proactive | Customer Service Solutions, Inc. - Page 2

Dena had some questions about her water bill, so she looked for answers on the utility’s website.  She didn’t find specific answers, and she really didn’t want to get on the phone with somebody at the time and risk staying on hold.  She had lots going on, but she noticed the opportunity to use the chat function.  So, she clicked in.

When the chat conversation was done, Dena signed off.  Immediately afterward, she received an e-mail.  It was a transcript of the chat.  She had never used the chat before, and she was surprised to receive the e-mail.  But once she reviewed it, she loved it!!

Whether you – as a customer service representative – just completed a chat with a customer, ended a phone conversation, or wrapped up a face-to-face conversation, these follow-up communications are often exceptionally helpful to the customer.  There are several ways that your customers benefit from chat transcripts or other documented follow-ups to your conversations:

• Documentation: The customer has a record of the conversation, the issues, potential solutions, and the actions to take.
• Trust-building: The customer sees that the company also has documentation, and they are willing to stand by what was communicated during the encounter.
• Quick Access: The customer can easily find a record of the prior communication.
• Accountability and Follow-Up: It offers a checklist of what the customer or the company are expected to do next.
• Time-saving: Customers are less likely to have to repeat their story during the next encounter, since they can just reference the transcript.
• A Sense of Feeling Valued: Customers feel like they’ve been heard, and the conversation was important enough to the company to document.

 
When you complete that encounter with the customer, if you want to build their trust, make their life a little bit more simple, build in some accountability on next steps, save them some time, and help them to feel valued, provide an immediate follow-up communication.

Wrap it up right.  Use follow-up communications to WOW customers.

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Maggie was sitting in the Service Excellence Training class, and the instructor kept talking about staying engaged with the customer.  Proactively engaging the customer.  Being fully engaged in the conversation.

After hearing this same phrase (“engage”) used in various ways, Maggie raised her hand and asked a question probably several people in the class also had:  What does it mean to engage the customer?

The instructor said: That’s a great question!  Let’s think about engagement from two perspectives…

First, it’s the mindset and the attitude you take into these conversations.  If you are being engaged, you have a desire to help the other person.  You find a way to care for them in their situation.  You’re constantly trying to think of how to help them, how to understand them better.  Your attitude is that that other individual is the most important person in the world to you at that moment.

That’s an engaged attitude.  You are focused, concerned, and have the appropriate level of energy and enthusiasm FOR the other person.

The second perspective is about your action.  Literally, how do you engage the other person?   You take that desire to understand them, and you apply it by tapping into your own curiosity, by asking questions.

You apply that information they provided by using their name, restating their situation, their goals, their perceptions and preferences.

You act engaged by starting the conversation with them.  You take engagement seriously by seeking solutions, often on the spot.  By offering tips.  By sharing your knowledge with the purpose of not only helping to address their need but by also helping them to become more knowledgeable.  And you convey that you stay engaged by initiating follow-up, and by following through on what you promised.

View the other person as important, as interesting.  Then be proactive, personalize, tap into your own curiosity, and take action to engage the customer.

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