proactive | Customer Service Solutions, Inc. - Page 9

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

It Helps to Downshift - 3/11/25


One of the first tips I heard when I was learning how to drive related to what to do when the brakes fail - downshift.  Shifting into a lower gear can slow down a moving vehicle.  I would explain this in technical terms to you, but considering I’m not Read more

Patience is… - 3/4/25


Patience is a…pain in the neck.  Why is it so hard to be patient?  Those of us who work in customer service know that we constantly have to show patience with our customers.  We’re ready to move to the next step or the solution because we’ve heard this issue Read more

Everybody Doesn’t - 2/25/25


Joey received the compliment, but he was confused.  Paula, his boss, and Joey had their monthly one-on-one meeting, and Paula noted that, although he was new, Joey was already doing a great job!  While there were learning curves on some of the organizational policies and the technology that he Read more

A Simple Phrase to Transform Your Customer Feedback Approach - 2/18/25


I went to a restaurant called Big Ed’s (no relation) in Raleigh, NC recently.  It’s basically country cooking with fantastic breakfast options!  On the menu there was a quote that said: If you enjoyed your meal, tell a friend.  If not, please tell us. That was an excellent statement that embodies Read more

Of Carly Simon and Corey Feldman – 12/4/18

Posted on in Customer Service Tip of the Week Please leave a comment


Anticipation. It’s a fine song by Carly Simon. She talks about how it (anticipation) is making her late, and it is keeping her waiting. The song is also the theme for the cheesy Corey Feldman 1970s Heinz Ketchup commercial. But that definition of “Anticipation” talks about the feeling you have while you’re waiting for something to happen.

In customer service, we often talk about the other definition of anticipation. This definition relates to trying to identify a potential customer need before it’s ever voiced to you. You anticipate that they have an issue. You anticipate that they’re about to run into an obstacle. You anticipate that they have a particular need that they want to share. In this sense, anticipate suggests you are almost predicting what is going to happen, and the benefit of the anticipation is you can be proactive.

So how do you anticipate? Since the action isn’t yet occurring, you’re looking for cues. You’re looking for that look of frustration or hostility or confusion on the part of the customer. You’re listening to the hesitancy in their voice, or you’re noticing the change in their mannerisms. You’re thinking about customers who’ve been in a similar situation who started to go down a direction that this customer may go as well. You’re relying on your history and knowledge to serve as a predictor of the future in the moment with this customer. And you’re looking at the cues that they provide or their emotions or the direction that they’re starting to head.

To be great at customer service, it’s not always about reaction. Oftentimes, it’s about proactively identifying what steps you can take even before the customer realizes their needs and voices them to you. It’s about you reading the situation and getting ahead of the curve.

To be great at customer service, be a great reader of that customer in front of you or on the phone with you. Think about them in light of all the different customer interactions you had in the past, and anticipate their needs.

Anticipate in order to offer exceptional service.

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Execute at a High Level – 10/23/18

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The football coach was in the midst of a season where his team had not won a game. After a recent loss, the head coach entered his press conference. One of the reporters asked a simple question: What do you think of your team’s execution?

The head coach replied, I’m in favor of it.

OK, now before we go too far, let’s define “execution” in customer service. Execution is the successful delivery of a procedure or application of a process. It is taking what is expected and documented and planned out, and then performing it as designed and at a high level.

Let’s think about that for a second. We’re talking about executing as taking action as somebody who serves others, works to retain clients, works to develop relationships with customers, works to grow business with those fans or accounts or guests. We’re not just talking about implementing a procedure.

The way I’m defining execution goes beyond the basics. It’s not just doing steps A & B – what you have to do – but it’s doing them responsively and quickly and accurately and timely. It’s not just saying what we are to say and taking the action we are to take. It’s doing it in a way that conveys to the other person that they are more important than this procedure that we are enacting. They are being cared for through a process but by an interested and empathetic team member.

The next time you utilize a procedure for a customer or work through a process for a client, think about how you can execute the actions at a high level. Consider how to make that customer feel the caring you have for them and their situation as you still follow the appropriate steps. Make execution a good thing in customer service.

Execute at a High Level.

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Light Up the Room – 7/3/18

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Maybe you are one of those people. Maybe you work with or are friends with one of those people. You know the kind of person I’m referring to; it’s the person who lights up the room. Literally, the positivity, the tone of the conversation, and the energy of the room become more vibrant, more pleasant, more fun, and more enjoyable.

The people who light up the room make the environment better, and seemingly any topic or conversation or point of debate is seen through different, more positive and open lenses.

Whether we’re trying to be a good team player with our co-workers or trying to address the customer’s issues, needs, or goals, so much of how well we do is dependent on whether or not we are someone who turns up the wattage.

The people who light up the room seem to have certain traits and behaviors. They smile more. They tend to move more. They GO TO people as opposed to expecting people to go to them. They seem to connect with others and connect people with others. They’re looking around the room, not operating with blinders on; yet they somehow make each person feel exceptionally important. People who light up the room know how to use their body language to convey openness and interest. Their arms move and rarely stay folded. They ask and inquire. They convey appreciation and say thanks.

If you want to be a great team member or provide great customer service, think about the environment that you are creating for those around you. Think about the impact that you have on the tone of the conversation.

Think about how you can light up the room.

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