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Gain Control of the Conversation - 9/16/25


The customer’s angry or upset or they have a complaint.  They’re very chatty or very wordy or they just want to talk to somebody.  You’re on a time crunch, and the customer obviously is not. There are times when you need to gain control of the conversation.  It’s important for Read more

Complement with a Compliment - 9/9/25


We perform many tasks for our customers every day, and when we’re done with a step in the process, oftentimes we will tell the customer what’s been done.  But if we want to create more of a WOW experience, if we want to make the customer feel a little Read more

When Patience Begets Patience - 9/2/25


Jennifer, the server, walked toward the couple in the restaurant.  The customers had been seated for a minute or two, and they noticed the server was walking briskly toward their table.  Jennifer recognized the couple she was about to serve, because they had been in the previous week. Since the Read more

Address the Expectations that Were Set - 8/26/25


Before the caller ever got to Marco – the customer service representative, the customer had been working with the company for months.  They had read the marketing brochures, had a conversation with a sales rep, reviewed the new customer information on the website, and read all the information e-mailed Read more

When Technology Fails the Customer - 8/19/25


Technology is a wonderful thing…until it isn’t.  The website is down, the mobile app won’t work, the system keeps kicking them out of their account, or they received a spoofing phone call supposedly from your department. If you’ve ever been manning the phones or managing the department inbox, you know Read more

The Misunderstood Physician - 8/12/25


I was speaking with one of my personal physicians years ago, and when we were talking about my work – particularly customer satisfaction research - he started talking about online physician ratings.  He lamented that a few low ratings were dinging his overall score.  Then he shared that the Read more

Uncover Silent Concerns - 8/5/25


One of the customer service statistics we have quoted many times over the years is:  For every complaint you do hear, there could be 26 other customer issues that you don’t hear. And when we bring up that statistic, we bring it up because we want to make sure companies Read more

Talk Yourself Up to Take Down Their Anxiety - 7/29/25


I believe that most customer service people are pretty humble, so I’m not asking you to lose your humility.  But I do have one ask of you… When that customer is anxious or nervous, when they fear the future because the future is unknown or it could be laced with Read more

Use Little Acts to Make a Big Impact - 7/22/25


A WOW Experience is not always one instance, one act that blows away the customer.  It’s not always an over-the-top-the-employee-saved-the-day act of brilliance.  Sometimes a WOW is the sum total of a series of little things that others don’t do – those actions that differentiate you from others.  The Read more

Avoid Some Stress by Addressing Issues Quickly - 7/15/25


It’s good customer service to resolve issues quickly.  The customer sees the light at the end of the tunnel.  They more quickly bring their anxiety and stress, their negative emotions down.  And they more quickly get to a solution. But this tip is not about them.  This tip is about Read more

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A First – Let’s Review an Analyst’s Blog…Really!

Posted on April 21, 2011 in Business Advice, World of Customer Service Please leave a comment

Assuming the title didn’t make you fall asleep, I wanted to welcome you to an unusual blog post – we’re going to analyze an analyst’s blog posting!

In an analyst’s earnings preview for ProLogis (a provider of distribution facilities), Zacks Equity Research projects ProLogis’ estimate for year-over-year earnings growth, revenues, etc.

What caught my eye was this statement – “Customer retention in both the direct owned and investment management portfolios during the quarter was over 87% during the reported quarter.”

It was one small mention of “customer retention,” but this is a BIG WIN folks!

When companies and analysts are actively sharing and analyzing customer retention as part of their earnings reports and using customer retention as a key barometer of business performance, that’s GREAT news!

That means businesses are seeing the link – customer retention and the bottom line. That means companies will look to drive that retention number higher. That means (we hope) they’ll invest in the people, processes, technology, and programs that help to make the customer more loyal.

That means that some large corporations truly get the financial reason to care for the customer. Now what they do with that understanding is still a question. But if they understand the cause and effect relationship between retention and earnings, let’s hope they will also understand the cause and effect relationship between customer service and retention.

Can you prove that cause and effect relationship between customer service and retention in your business? If so, share that proof with your leaders, and help to make them more aware of how you can improve your bottom line by improving your customer service.

Read our New Book – “Ask Yourself…Am I GREAT at Customer Service?” http://www.amigreatat.com/

Interested in improving your company’s customer service? See more at our new website! http://www.cssamerica.com/