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Talk Up Your Teammate - 12/5/23


It happens all the time in business. The salesperson transitions the new customer to their service representative.  The nurse tells the patient about the doctor about to come into the room.  The gatekeeper tells the customer about the supervisor they’re about to transfer the customer to, in order to Read more

Use Silence Wisely - 11/28/23


Silence is golden...until it isn’t. Silence is an excellent tool to use when talking to the customer.  Silence can convey that you’re listening, that you are patient, that you are being kind and are deferring to the other person.  Being silent can convey that you’re intentional about what you say, Read more

Be Grateful for the Good - 11/21/23


There are several different ways you could define gratitude, but I like the simple definition:  Being grateful for the good.  There’s a lot to be upset about, a lot to be frustrated with, there’s a lot to lament about in our customer service roles.  But even in these challenges, Read more

Sport Some Customer Perks - 11/14/23


Of all the industries we work with, the one that talks most about providing perks and benefits to its customers is pro sports.  We’ve worked with NASCAR, MLS, the NBA, and a little bit with the NFL and the NHL. And most of the teams or organizations will provide their Read more

Customer Service Lessons from the E.R. - 11/7/23


Every industry is interesting in its own way, and healthcare is definitely no exception.  We’ve done many different types of studies and projects in the emergency rooms at hospitals, and it’s interesting to look back at some of the results of focus groups we conducted with the E.R. patients. We Read more

I Did This…For You - 10/31/23


Michelle needed to run by the grocery store during her lunch break, and because it’s October in the USA, that means it’s Halloween month!  Fittingly, the grocery store had every shape and size of a pumpkin you can imagine; there was even this small basket of mini pumpkins. They were Read more

Make Deposits with Your Customer - 10/24/23


Carrie has a 50+ hour a week job, and - financially - she does better than many.  She’s in the media, but she doesn’t like everything to be public.  Carrie’s a real person with real issues and real needs and real gifts, as well. One day, her best friend, the Read more

Find Their Future Motivators - 10/17/23


We’ve provided fan experience and customer retention consulting in professional sports for a couple decades now.  One of our professional basketball clients was the Miami Heat.  We were working with them just a year or so after they had acquired superstar Shaquille O’Neal.  When they signed him, ticket sales Read more

How to Exceed the Promise - 10/10/23


It’s the never-ending battle between marketing and customer service.  Marketing makes promises, and customer service has to deal with upset customers when the company doesn’t deliver.  To ensure we deliver on promises, let’s assess promises by looking at some famous quotes over time… Promises may get Friends, but ‘tis Performances Read more

What “One in a Million” Means - 10/3/23


You are One in a Million! That can mean a lot of different things to a lot of different people.  Depending on the tone in which it’s said, the phrase can be a compliment or a criticism.  If there are 8 billion people in the world, that means there might Read more

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Create a Training Reinforcement Program

Posted on July 6, 2011 in Business Advice Please leave a comment

You just implemented the top customer service training program that the organization has ever undertaken. The session ratings were sky high. The employee feedback was positive. Everyone is energized.

Now what?

In so many organizations, when customer service training hasn’t been done for a while and customer complaints start to rise, management’s answer is often “let’s put everyone through training.” That might be a fine answer. But that would be an incomplete answer.

If we focus purely on part of what training is supposed to do – improve staff service skills, get everyone on the same page in terms of expectations of behavior and focus, and create some motivation – then a solid customer service training program can be considered a success for the short-term. But if you look at what training is supposed to generate in terms of long-term results, there needs to be something more.

As staff and managers move further and further away from the training date, the need to keep the momentum going gets greater and greater.

To make the skills stick, the common focus continue, and the motivation move forward, the organization needs to create a training reinforcement plan. The plan should be focused on tapping into managers and supervisors to set the expectation that they will perform exercises or facilitate discussions with employees that reinforce the skills learned, discussing customer issues, and having staff learn best practices from each other.

There should be a standard frequency of at least monthly, an accountability if supervisors do not reinforce the skills, and a core set of exercises and facilitation guidelines from which supervisors can select and use in their staff meetings.

If you feel good about your customer service training, make sure you implement a reinforcement plan so that your customers will feel good that staff skills will continue to improve.

Make the successes of customer service training stick for the long-term.

Want to discuss how we help clients create a Training Reinforcement Program? Contact me directly via e-mail…

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