reinforce | Customer Service Solutions, Inc.

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

It Helps to Downshift - 3/11/25


One of the first tips I heard when I was learning how to drive related to what to do when the brakes fail - downshift.  Shifting into a lower gear can slow down a moving vehicle.  I would explain this in technical terms to you, but considering I’m not Read more

Patience is… - 3/4/25


Patience is a…pain in the neck.  Why is it so hard to be patient?  Those of us who work in customer service know that we constantly have to show patience with our customers.  We’re ready to move to the next step or the solution because we’ve heard this issue Read more

Everybody Doesn’t - 2/25/25


Joey received the compliment, but he was confused.  Paula, his boss, and Joey had their monthly one-on-one meeting, and Paula noted that, although he was new, Joey was already doing a great job!  While there were learning curves on some of the organizational policies and the technology that he Read more

A Simple Phrase to Transform Your Customer Feedback Approach - 2/18/25


I went to a restaurant called Big Ed’s (no relation) in Raleigh, NC recently.  It’s basically country cooking with fantastic breakfast options!  On the menu there was a quote that said: If you enjoyed your meal, tell a friend.  If not, please tell us. That was an excellent statement that embodies Read more

What Phones and Football Have in Common - 2/11/25


Congratulations!  You made it through weeks/months of hype for football’s Super Bowl!  You made it through hundreds of pregame shows and podcasts, endless debates on things endlessly inconsequential, 10 hours of pre-game shows on Sunday, what seems like 100 commercials designed specifically for the “Big Game,” and the longest Read more

Create Awareness of Alternatives - 2/4/25


Sandy was hungry, and she was on the move.  Driving between meetings, she saw the restaurant sign and pulled in.  The fast-food restaurant had two drive-thru lanes.  One was for any customer who wanted to place an order on the spot. The other was for mobile orders only.  The Read more

Listen with Your Eyes - 1/28/25


Out of the corner of his eye, Patrick saw the customer enter the lobby.  The customer was carrying a large shoulder bag with several papers in her hand.  The customer was shuffling the papers and looking down; then she stopped, looked up, and saw the staff navigator sitting at Read more

Create a Training Reinforcement Program

Posted on in Business Advice Please leave a comment

You just implemented the top customer service training program that the organization has ever undertaken. The session ratings were sky high. The employee feedback was positive. Everyone is energized.

Now what?

In so many organizations, when customer service training hasn’t been done for a while and customer complaints start to rise, management’s answer is often “let’s put everyone through training.” That might be a fine answer. But that would be an incomplete answer.

If we focus purely on part of what training is supposed to do – improve staff service skills, get everyone on the same page in terms of expectations of behavior and focus, and create some motivation – then a solid customer service training program can be considered a success for the short-term. But if you look at what training is supposed to generate in terms of long-term results, there needs to be something more.

As staff and managers move further and further away from the training date, the need to keep the momentum going gets greater and greater.

To make the skills stick, the common focus continue, and the motivation move forward, the organization needs to create a training reinforcement plan. The plan should be focused on tapping into managers and supervisors to set the expectation that they will perform exercises or facilitate discussions with employees that reinforce the skills learned, discussing customer issues, and having staff learn best practices from each other.

There should be a standard frequency of at least monthly, an accountability if supervisors do not reinforce the skills, and a core set of exercises and facilitation guidelines from which supervisors can select and use in their staff meetings.

If you feel good about your customer service training, make sure you implement a reinforcement plan so that your customers will feel good that staff skills will continue to improve.

Make the successes of customer service training stick for the long-term.

Want to discuss how we help clients create a Training Reinforcement Program? Contact me directly via e-mail…

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