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Talk About Yourself to Build Customer Confidence - 4/16/24


When you’re dealing with somebody who is anxious or nervous about a situation, a customer who feels like they don’t have much control, an individual who is unsure and uncertain, it’s important to put the customer at ease.  It’s important to build their comfort level.  It’s important to help Read more

The Proven Value in What You Do - 4/9/24


Forbes wrote an article last year based on a compilation of the results of research on customer service and the customer experience; it was titled:  100 Customer Experience Stats For 2023. In reading the article, you’ll note that many of these key research findings are about you – the value Read more

A Tale of Two Texts - 4/2/24


Having to get allergy shots once a week is never fun, and for Janet, it became an even bigger frustration. She had the shots typically scheduled on Tuesday around 10:30 in the morning, figuring she would avoid the morning rush as well as the lunch rush by going mid-morning.  However, Read more

The Secret Sauce for Great Customer Service - 3/26/24


I was working with the League Office for a major American sport several years back, and one of the executives asked me to describe our Secret Sauce that helped our clients improve the fan experience and customer retention.  I gave him a sense of what makes us unique and Read more

The Miracle of an Apology - 3/19/24


Unfortunate but true story… The manager basically lost his mind.  He terminated his employee on the spot.  She had told the customer that there was going to be a delay in the shipment.  The employee called up the customer ahead of time to let the customer know what was about Read more

It’s Not About the 5-Minute Wait - 3/12/24


Robert went into his supervisor’s office to update her on a situation at the payment desk.  Robert said that a customer was about fourth or fifth in line, waiting to be served, and the customer was complaining loudly about the wait.  He was there to make a property tax Read more

Lessons from the Greats - 3/5/24


I was recently facilitating a workshop on the customer experience, and I made the point that it’s usually beneficial to look at your personal life for great experiences; identify what really resonates with you in a positive way in order to uncover ideas to improve your own customer service. So, Read more

The Empathy Roadmap - 2/27/24


For some people, empathy comes naturally.  There’s an innate desire to learn about the other person and to sincerely convey that sense of interest and caring.  But for many of us, sometimes it helps to have a communication plan.  It helps to know what to do in order to Read more

“You’re the Boss” - 2/20/24


Terrence is excellent at what he does.  From a technical standpoint, he knows how to keep the facility clean.  He’s the lead custodian, and he knows that keeping things straight does not necessarily mean keeping things sanitary.  He knows what chemicals to use and not to use, how to Read more

Customer Understanding Leads to Relationship Growth - 2/13/24


We’ve worked with educational organizations at all grade levels over the years.  One special and unique characteristic about the staff who work in these organizations is that there’s a clear intent to know about the students as individuals, to focus on them rather than purely focusing on what’s delivered Read more

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Create a Training Reinforcement Program

Posted on July 6, 2011 in Business Advice Please leave a comment

You just implemented the top customer service training program that the organization has ever undertaken. The session ratings were sky high. The employee feedback was positive. Everyone is energized.

Now what?

In so many organizations, when customer service training hasn’t been done for a while and customer complaints start to rise, management’s answer is often “let’s put everyone through training.” That might be a fine answer. But that would be an incomplete answer.

If we focus purely on part of what training is supposed to do – improve staff service skills, get everyone on the same page in terms of expectations of behavior and focus, and create some motivation – then a solid customer service training program can be considered a success for the short-term. But if you look at what training is supposed to generate in terms of long-term results, there needs to be something more.

As staff and managers move further and further away from the training date, the need to keep the momentum going gets greater and greater.

To make the skills stick, the common focus continue, and the motivation move forward, the organization needs to create a training reinforcement plan. The plan should be focused on tapping into managers and supervisors to set the expectation that they will perform exercises or facilitate discussions with employees that reinforce the skills learned, discussing customer issues, and having staff learn best practices from each other.

There should be a standard frequency of at least monthly, an accountability if supervisors do not reinforce the skills, and a core set of exercises and facilitation guidelines from which supervisors can select and use in their staff meetings.

If you feel good about your customer service training, make sure you implement a reinforcement plan so that your customers will feel good that staff skills will continue to improve.

Make the successes of customer service training stick for the long-term.

Want to discuss how we help clients create a Training Reinforcement Program? Contact me directly via e-mail…

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