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Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

Don’t Rush to Resolve Quickly - 4/29/25


The customer is angry, so you use the CSS LEAD technique as designed.  You, listen, empathize, accept responsibility, and deliver on a remedy.  But it doesn’t work.  The customer is still upset, and maybe even a little more frustrated than when you started…why?! If the use of this technique fails, Read more

Energy v. Apathy - 4/22/25


I asked a couple friends who are much more scientifically-oriented the question: What is energy?  I didn’t mean E=MC2.  I meant physiologically, what is energy? They described a lot of things that sounded really good, yet far too advanced for my non-medical mind. Part of the reason why energy is of Read more

Prep Enough to Personalize - 4/15/25


Everybody loves Howie.  He is an account rep for the local air conditioning and heating company.  When I say Everybody loves Howie, I’m definitely talking about the customers.  His co-workers love him too, but customers are especially fond of him.  They seem to really enjoy their conversations with him, Read more

Get Your Customers to Brag, Not Bolt - 4/8/25


Here are two customer retention concepts that we discuss with some sports clients: BIRG and CORF.  BIRG is Basking In Reflected Glory.  CORF is Cutting Off Reflected Failure. You want BIRG.  You want the customers feeling so good about your organization that they want to be a part of your Read more

Narrow Your Focus to Seek Excellence - 4/1/25


You’ve probably heard companies use phrases such as: “We want to go from being good to great.”  Maybe they’ve said: “We strive for perfection, and although we’ll never reach perfection, maybe we can achieve excellence along the way.” These organizations find some kind of a catch phrase or slogan, but Read more

Avoid the Unfriendly Ghost - 3/25/25


Last week we talked about the qualities of “PERKI Customer Service,” essentially what attitudes and actions are characteristics of those who provide great customer service.  This week, let’s take the opposite approach.  What are some of the mistakes that people make?  Maybe these are mistakes of omission or commission; Read more

PERKI Customer Service - 3/18/25


After having worked on hundreds of projects over the years with thousands of thousands of individuals, some things become pretty clear. There are certain traits held by people who are great in customer service.  Look at this list, and do a self-assessment.  Which apply to you? Positive and Patient Do you Read more

It Helps to Downshift - 3/11/25


One of the first tips I heard when I was learning how to drive related to what to do when the brakes fail - downshift.  Shifting into a lower gear can slow down a moving vehicle.  I would explain this in technical terms to you, but considering I’m not Read more

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Appreciate to Appreciate – 11/1/22

Posted on November 1, 2022 in Customer Service Tip of the Week Please leave a comment

Why doesn’t Jay, my co-worker, respond to my e-mails or get his task done on time?

It’s hard to respect the delay, the incomplete work, the lack of follow through on the part of your co-worker.

Why does the customer seem so harried and so frustrated?

It’s hard to value the customer when they’re late for the appointment, they’re not being respectful of you, or they didn’t bring in the information they were told that you needed.

Appreciate – Two Definitions

There are two core definitions of the word appreciate, and they go hand-in-hand.  One definition, essentially, is to understand.  You appreciate (understand) the situation, or you appreciate (understand) the position in which the other person finds themselves.

The other definition is to value, to respect, to have gratitude for the other.

Oftentimes it’s hard to value, respect, or have gratitude for somebody that is not doing their part, that is conveying a certain negative attitude that does not seem appropriate for the situation.

To help us avoid allowing that perception of the other person to negatively impact our own attitude, sometimes it helps to try to understand them…to try to appreciate the situation…to try to appreciate the position that they’re in at this moment.

The more we ask questions, listen to their words, and watch their body language – being inquisitive about their situation – the more we understand.  And the more we can understand somebody and begin to empathize with somebody, the easier it is to respect them, the easier it becomes to thank them, the easier it is to value them.

Take the time to appreciate what the other person is going through.  It helps us manage our emotions, and it can help us to appreciate them that much more.

Understand to Respect.  Appreciate to Appreciate.

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Foster Positive Feelings – 1/4/22

Posted on January 4, 2022 in Customer Service Tip of the Week Please leave a comment

I bet a lot of you all are like me – when you’re asked to share your feelings, it’s not always something that feels comfortable.  It obviously depends on the situation and who’s asking you to share your feelings.  So, many of us might hesitate in sharing our feelings.

However, when customers are providing a word-of-mouth evaluation of our businesses, what they are mostly sharing is their feelings.  Sure, they’re telling their buddy, their co-worker, their spouse, or an acquaintance about the specifics of their experience in working with our businesses.  But they are also sharing their feelings.  How they paint the picture of their experiences is often based on the feelings they take away from their interactions with us.

So, if word-of-mouth can generate business for us, if word of mouth – when negative – can keep potential new customers from even considering our businesses, then the question becomes:  How do we engender positive feelings from customers?

Feelings We Want Our Customers to Have

Most of us want our customers to feel comfortable in working with us.  We want them to have enjoyed the experience, to be confident in what we’re doing, to feel respected, to feel like we valued their time.

If these are some of the feelings that we want our customers to have, some of the positive feelings that they could share in conversations with others, then we need to determine how to engender these feelings.

Foster Positive Feelings

Consider these points:

  • Strive to make your customers feel comfortable – with the environment, the process, and the plan.
  • Be consistent, knowledgeable, and effective enough to gain their confidence.
  • Be efficient enough, patient enough, and communicate well enough so that they feel you valued their time.
  • Tell them they are important, and convey it with your actions and your responsiveness.
  • Use your body language, your tone of voice, and how you engage them with your words to convey true respect.

To foster more positive word-of-mouth, work hard to foster positive feelings in the heart of your customers.

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Van Gogh the Vision – 11/16/21

Posted on November 16, 2021 in Customer Service Tip of the Week Please leave a comment

Want to create Service Excellence in your organization?  Have a vision, then paint the picture of that vision.  It’s easier to create something if you can visualize it first, so let’s Van Gogh a Vision.

Excellent customer service is delivered in a courteous manner.  Courtesy comes through when employees are pleasant, they smile, they use the basics of “please” and “thank you,” the basics of “yes, sir” and “yes, ma’am.”  Courtesy comes through when we are polite, and we have a caring tone about us.

Service Excellence is also delivered with respect, and customers nowadays want respect.  So, what does respect look like?  Respectful customer service is delivered in such a way that our body language, our smiles, how we say things, our attentiveness to the customer, and the phrases we use – they all tend to put the customer in the light of being more important than our co-worker, more important than our paperwork, more important than any task we have in front of us.

And if you look at Service Excellence from the perspective of you being a consumer, think about what makes an organization appear to have excellent customer service.

You usually know you are experiencing great customer service when the organization seems to go above and beyond the basics for you.  They anticipate your needs.  They greet you up front and show appreciation on the backend.  They are responsive to the voicemail and e-mail messages.  They are responsive to your needs.  They tell you what to expect, and then they do what they say they are going to do.

Finally, to Van Gogh the Vision, look at organizations that have the reputation of being great at customer service – Disney, Chick-fil-A, and FedEx, for example.  What do they do?  They are consistently good.  They are accurate.  They are quick.  You can trust their timeliness.  They try to create an experience for the customer, not just a product.  They have key core mission and vision statements so that everybody knows why they exist and where they are going.  These are organizations that truly care about their customer, realizing if we convey that caring and meet their needs, then we will have the best chance possible of keeping that customer.

Van Gogh your Vision of Service Excellence.

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