sports

Home  /  The Customer Decides the Company’s Fate – 9/2/14 TOW  /  sports

It Shouldn’t Make a Difference, But… - 9/1/26


We have this conversation with lots of our sports clients, but the principles apply across all different industries.  Too many service representatives view a conversation with a customer as a transaction.  Just get him off the phone as quickly as possible.  The customer is Joe Public, not Joseph Pendergrass.  Read more

Use What the Customer Gives You - 8/25/26


Scenario #1: The customer sent an e-mail to the general inbox at the company.  The message noted that the customer needed to get a family member added to their account, but they couldn’t tell from the website how to do so. The next morning an employee opened up the e-mail, Read more

How Better Customer Service is Better for You - 8/18/26


Oftentimes, we have employees in training or workshops who really want to understand what’s in it for them to deliver better customer service.  How does the employee benefit from a better customer experience? Noted below are 5 different aspects of a great experience desired by the customer.  What if... The customer Read more

Manage New Customer Expectations - 8/11/26


The fan had never been to a motorsports event before, but they had been to concerts.  They had been to big conferences.  At those other events, they could park right next to the venue, many of the activities were indoors, and weather was a non-issue.  So, they were not Read more

Complement Empathy with Action - 8/4/26


A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a Read more

My 8-Minute Visit at the DMV- 7/28/26


I needed to get a Real ID, which in North Carolina facilitates airline travel and other identity verifications.  My wife suggested I go to one particular DMV that was a LONG way away from home, but where she had experienced great customer service.  I was lucky to find an Read more

When They Might Walk Out the Door…Permanently- 7/21/26


Have you ever had one of those conversations with the customer where they literally tell you they’re about to stop doing business with your company?  This is it.  They may bring up a competitor or found another way to get their need met, or they are just leaving. When we Read more

Transparency in Customer Service- 7/14/26


We’ve worked with a lot of clients in the local government sector, and many of these clients have Customer Service Standards and/or corporate values that include Transparency. Think about an old-fashioned transparency sheet, that malleable see-through page you put on an overhead projector.  You can see everything on one side Read more

See the Customer’s Journey from Their Perspective- 7/7/26


That customer is face-to-face with you right now, and you are fielding their questions or delivering your service to them.  And oftentimes and understandably, we are so immersed in the moment that we don’t think about what came before or think enough about what comes next. But in the life Read more

Gaining the Benefits of the Greeter- 6/30/26


Most likely, we’ve all entered some establishment – a retail store, restaurant, or service center - when there is a greeter at the door.  The most famous greeter position is probably the Walmart greeter.  I often thought that my father-in-law would have been a fantastic Walmart greeter, because he Read more

•••••

The Customer Decides the Company’s Fate – 9/2/14 TOW

Posted on September 2, 2014 in Customer Service Tip of the Week Please leave a comment


Argue with the title if you want – “Nobody decides MY fate!” or “I’m in control of my own life.” or “Our nutty CEO decides our company’s fate.”

Feel free to make whatever argument you’d like to make (and I’m sure many are valid), but here’s my perspective. I’ve worked with local government organizations where community complaints about a particular agency cost the leader his job and cost the municipality millions of dollars in rework that also served as repentance.

I’ve seen professional sports clubs where the dwindling attendance caused executives to lose jobs, or the teams spent millions more than in the past to acquire new fans through marketing, advertising, and sales efforts.

There are so many healthcare organizations today whose CEO is seeing that their government reimbursement is being impacted more and more by the results of patient satisfaction surveys.

In other words, the customer’s voice matters. . .BIG TIME!

That means that we have to listen when they care enough to complain. We have to have a process of frequently soliciting feedback to understand their feelings, perceptions, plans, and suggestions. We have to ask at the end of conversations about experiences so we can fix issues on the spot, and so we can find out what they really liked.

The customer deciding our company’s fate means that once we have them, we have to create a culture that seeks to serve. We have to view them for their lifetime value, not transactional amount. We have to nurture the long-term relationship rather than focusing solely on the task at hand. And we have to become so vital to them, so trusted by them, so much in relationship with them, or so pleasing in their experience with us that – when the fateful decision is made – they decide to stay and grow with us.

In other words, if everyone in the organization truly believes that the customer decides the company’s fate, how would we be different than we are today?

Ask the question, and then live the answer.

Signup for FREE Tips!    Contact Us    More Resources for You    Visit Our Home Page


Flash like in Football – 8/12/14 TOW

Posted on August 12, 2014 in Customer Service Tip of the Week Please leave a comment


There are certain phrases that come up time-to-time in the world of customer service that become ubiquitous like “Customer Delight” or “WOW Experience” or “Moment of Truth.”

One phrase that’s being used a lot in the world of professional football (the American kind not the World Cup “futbol” kind) is “Flash.” Coaches noted that a player Flashed in practice. In pre-season games, they want to see some rookies “Flash.”

Flash means – essentially – catch your eye. They do something so special, so spectacular, so unexpectedly good that you can’t help but notice.

To Flash means that you have gone above and beyond what’s normally expected. You might make a catch, but it’s done with one hand at the sideline. You make a tackle, but the runner doesn’t just go down; you tackle the runner, and he gets knocked backward. You don’t just sack the quarterback, but you quickly get by two defenders and make the quarterback fumble.

This kind of Flash is exceptional. So how can you Flash in customer service? How can you go above and beyond what’s normally expected? Even when the football players Flash, they are still just making a tackle or a catch, just like you are just talking to a customer or responding to a request or addressing a complaint or providing information.

So how can you talk, respond, address, or provide in a way “so special, so spectacular, so unexpectedly good that others can’t help but notice?” Here are some tips:

  • Think “Speed” – Don’t put items on the “To Do” list; just do them.
  • Think “Proactive” – When you learn something, don’t stop there; ask yourself “Who would also benefit from knowing this information?” Then share it with them.
  • Think “Energy” – Don’t just answer a question, but convey through your voice and body language that you’re enthused about helping others.

To show you’re great at customer service, Flash.

Signup for FREE Tips!    Contact Us    More Resources for You    Visit Our Home Page


Jason Millard did the Right Thing – 6/24/14 TOW

Posted on June 24, 2014 in Customer Service Tip of the Week Please leave a comment


It’s living your dream – or at least having the opportunity to compete in the pinnacle of your profession. There’s no guarantee you’ll succeed, but it’s important to at least have the opportunity.

Jason Millard had that opportunity. As a pro golfer, there would have been nothing more exciting than to have had the opportunity to compete in the U.S. Open golf tournament.

Jason had that opportunity. And he gave it away.

Jason was playing in a 36-hole qualifying tournament in Tennessee, and he played well enough to make the U.S. Open field that was to take place just a couple weeks later at Pinehurst in North Carolina. Despite qualifying for this major tournament, Jason didn’t feel right. He wasn’t certain, but he thought that his golf club may have touched the ground in a sand trap – a 2-stroke penalty in the world of golf. He was not sure he did it, and nobody was around to confirm that he did or didn’t ground the club.

After the round, he asked a rules official what to do, and the rules official said it was up to Jason.

For days, Jason continued to practice for this glorious opportunity at the U.S. Open, but his stomach, his nerves, his inner feelings kept eating at him. He wasn’t sure if he had grounded the club, but what if he had done so? If he had, he should have been penalized two strokes and not qualified.

As he began the long drive to the Open on tournament week, about an hour into the drive, he knew he couldn’t continue. It was that one potential thing he might have done wrong that stopped him; whether he grounded the club or not would never have been proven on Twitter or television, never confirmed or denied by a playing partner.

It was all on him.

He decided to call a penalty on himself, and he was disqualified.

Sometimes doing the right thing should occur because it’s the right thing to do – even if there’s short-term pain involved. To be great at customer service, you need to do the right thing – even when nobody is looking over your shoulder, nobody is listening in on your call, nobody is evaluating you at that moment.

Ethics and great customer service go hand-in-hand. They both involve integrity and trust.

Do the right thing, even if nobody is looking.


« Previous   1 2 ... 9 10 11 12 13 14 15 16 17 18   Next »