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Better Customer Service through Better Teamwork - 7/8/25


We spend so much time talking about what great customer service looks like in those 1-on-1 Moments of Truth, that we often neglect to discuss what goes on inside the company that leads to those great moments.  We’ve talked about customer handoffs within an organization, but what does a Read more

Highlight the Hidden Value - 7/1/25


Marketing campaigns often highlight a particular product and ALL the features and extras that the customer will receive… “For 3 low, low payments of only $39.99, you not only get these world-renowned chef knives, but you can also get this free laser-etched spatula!  AND THAT’S NOT ALL!  We will also Read more

Don’t Harp on the Customer’s Mistake - 6/24/25


Seth’s daughter, Sarah, had missed some swim classes, and Seth remembered that the aquatics center had several make-up classes available late in the summer.  So Seth pulled up the class schedule on his phone, found one that worked on his and Sarah’s schedules, and planned to attend a session Read more

Create Customers for Life - 6/17/25


Veronica has gone to the same automotive service shop for at least 20 years.  She bought a new car about a year ago, and this is the third car she’s brought to the shop instead of taking her car to the dealer where she bought it.  She’s had three Read more

Don’t Turn the Customer into the QA Department - 6/10/25


Roberta received a form with information filled in by the company after her conversation with the account rep.  Roberta just needed to review the information, fill in some of the blanks, sign it, and resend it in order to set up a new account. She noticed that the effective date Read more

Imitate to Improve - 6/3/25


Oscar Wilde said that “Imitation is the sincerest form of flattery.”  Now this doesn’t mean that plagiarism is the sincerest form of flattery.  Nor does it mean that great impersonators such as Rich Little, Dana Carvey, or Frank Caliendo are always offering flattering portrayals of those that they imitate. Wilde’s Read more

How the Customer Perceives a Truth as a Lie - 5/27/25


You’re the customer, you’re asking about an unused item that you’re returning, and you hear the employee say: “The refund process takes 7-10 days.”  You’re thinking: “Great!  I can get the refund check as early as a week from today!”  The reality is that the company means that they’ll Read more

Tell Customers What’s Next - 5/20/25


In most businesses that have been around for a while, how a process was originally designed is not how it currently operates.  Sometimes this change is referred to as “practical drift,” where the actual process moves further and further away from the documented steps over time.  Maybe the changes Read more

Questions to Guide You to Empathy - 5/13/25


“If I was him, I would do ABC…” If you’ve ever heard somebody say this - whether it’s a friend or acquaintance, whether it’s some TV reporter or podcaster - you may get as frustrated or as annoyed as I do. I get annoyed because we are not that other person. Read more

Negate the Nervousness - 5/6/25


The customer needed a loan, so he walked into the bank, but he was a little nervous.  He knew that launching his business would be easier if he had some working capital, but that’s about all he knew.  He was anxious because he didn’t know what to expect in Read more

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The Servant Mindset

Posted on December 16, 2009 in Business Advice, Government 1 Comment

A county manager talks about staff needing to have a “Servant Mindset” with the community. He is talking about government workers on the local level in tax collections, parks, social services, and the health department being servants of the residents of the community.

That’s his way of describing customer service. That’s his way of sharing his mental image of what it means to provide customer service.

To many people, this conjures up the image of someone subservient to the other, someone who defers to the other, someone dressing fancy, saying “Yes, Sir” and “Yes, Ma’am” and catering to the other person’s every whim. Could that possibly be the image he is referencing?

Well…yes.

We know that many government workers have a bad reputation for being slow or inconsiderate or even rude at times. And that reputation – fair or not – has to be turned around; changing that perception is not going to happen purely from some slick marketing or branding campaign. It has to happen through the thousands and thousands of interactions that occur on a weekly basis. That perception has to be changed through the reality that residents experience on a daily basis. It has to be based on each call, or e-mail, or face-to-face interaction which the community experiences. At some point, for government entities (and most businesses), reality is the ultimate determinant of perception.

So the manager strives to impact those interactions by impacting the mindset of each employee. If the employee takes the attitude that “I need to defer to the other” and “I need to dress professionally” and “I need to be respectful in what I say and how I say it,” then how that employee is perceived by the customer will improve. This mindset creates an underlying feeling in the conversation that the customer is important, they are being served, and they are being respected.

The next time your company is coming up with the next big thing to impact your perception and your brand, start first by impacting the mindset that each employee has toward their relationship with their customer.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Service and Sales Need to Talk

Posted on December 14, 2009 in Business Advice, Sports Please leave a comment

We are fortunate to have a lot of professional sports clients. Typically when working with these organizations, the dual focus is season-ticket holder retention and sales growth. Many teams focus on creating synergies between their services area and their sales area. It is not just important for pro sports teams; it is also important for any organization. Let’s stick with the pro sports analogy to illustrate the point.

One key term used in the business side of pro sports is the need to create “synergies” between departments. In particular, one of the biggest potential areas of synergy is the service area creating sales leads for the sales division. This is a situation where service personnel identify potential group sales, event sales, or ticket sales through the relationship they have with their existing season-ticket holders. The service areas then send these leads to the sales departments to close. The synergies not only help the organization to perform better financially, but they help your organization to quickly generate sales by having the sales be created through leads generated from the greatest referral source there is – your current clients.

But thinking a little out of the box in terms of the relationships between these two areas, one great way where service and sales need to talk is where the education of one group by the other will pay dividends to the company. For example, salespeople know how to sell. They know the strategies, the mental decision trees, and the techniques to utilize. While many customer service people may detest selling, they must also realize that to do the best job possible in serving their clients, they need to periodically make offers on products and services to help address client needs. You’re actually doing a disservice if you don’t sell to some of your clients because they’re not getting their needs met. The sales personnel need to train service on key selling techniques.

Similarly, service needs to train sales. Sales people often think in a very transactional manner. While some are very process or relationship oriented, many more don’t understand how to think long-term and how to develop relationships using a long-term strategy. Service people in pro sports teams understand the concept of Touch Point Planning. They understand how to develop a relationship over time, viewing your customers as suppliers of information that will help you to retain them and sell to them in the future. Service personnel can teach sales folks how to be very disciplined and how to structure communication points with their clients, realizing that they need to get information from the customers in order to best sell to the customers.

While there are many organizations that experience friction between service and sales, the organizations that are most effective are those where service and sales talk with and teach each other.

Interested in improving your company’s customer service? See more information at: http://www.cssamerica.com/


Small Errors in Service Recovery

Posted on December 7, 2009 in Business Advice Please leave a comment

 If “Service Recovery” means that we need to “save” situations where the customer is upset, irate, or complaining, then there are right ways and wrong ways to do it. While there is no one rule to deal with Service Recovery situations, many times employees can think that they are doing things the right way, and in fact there are small errors that are causing the recovery to be unsuccessful.

Think of the following actions during Service Recovery and the issues with each:

  • The employee responds to an e-mail from an irate customer by sending an e-mail back.  Whereas this may be very effective at times, particularly when the customer prefers e-mail communications, in a Service Recovery situation you want to talk to someone 2-way, on the phone or face-to-face. Because that ability to see the body language and to hear the tone of voice enables you to deal with the emotion of the situation better. Remember that e-mail does not convey emotion well.
  • The employee responds to the customer that if they have a concern, then the customer is welcome to call back. While this may seem like a positive offer, in effect what the employee’s doing is dumping the responsibility for follow-up back on the customer. Particularly in Service Recovery situations, the employee needs to take ownership over the follow-up, to convey that they care and ensure that the follow-up happens.
  • The employee hears the complaint and gives the appropriate solution, and yet the customer is still upset. This typically happens when the employee is providing an effective solution, but they are ignoring the emotional aspect of the conversation. Most customers want to be understood and to feel like they are cared for at least as much as they are having their question answered during a Service Recovery situation. Employees need to make sure they’re not so focused on the issue and the solution that they totally ignore the emotion that comes with the issue.

When determining the best way to deal with Service Recovery situations, look at the little things that employees can do wrong to determine how to tweak the technique to make sure everything turns out right. 

Interested in improving your company’s customer service?  See more information at:  http://www.cssamerica.com/


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