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4 Actions for the Customer - 9/10/24


One way to look at the difference between proactive and reactive is that proactive is something that’s often done before it absolutely has to be done.  Maybe it’s something done that really doesn’t have to occur, but your professionalism takes over, and some action or communication that you know Read more

Don’t Kick the Problem Down the Road - 9/3/24


The error was obvious.  Shania is a clerk at a local government office, and she could tell that something was wrong with the permit request.  She was about to reject the request because the address was invalid. If this would have been handled like the normal process, Shania would have Read more

Reflect the Best of Your Customers - 8/27/24


When Alice walks into a business, whether it’s a restaurant or government building, whether it’s a Goodwill or a grocery store, she has a certain way about her.  She’s the customer, and it’s not unusual to hear her say to the employee:  Thanks for being here today! It’s not unusual Read more

Create Your Personal Motto - 8/20/24


Take a look at these mottos: It’s the real thing. Just Do It. Have it your way. Betcha can’t eat just one. Breakfast of champions. Do you know the companies?  The answers are at the bottom of this tip. So why am I asking you about mottos?  And why do almost all of them make me Read more

Create MAGIC with Your Customers - 8/13/24


Years ago, we worked with the Orlando Magic in the NBA, and they needed more consistency in their customer service – they needed a standard of engagement with the fans and their account holders.  They were trying to identify the “Orlando Magic Way” – their desired customer experience with Read more

Build Strong Customer Connections - 8/6/24


We’ve worked in health care, education, local government, finance, pro sports, and many other industries.  And while our clients’ customers are often different, their specific scenarios for engaging those customers are different, and policies and procedures are different - there’s one thing that is pretty similar.  And that is Read more

Running Late in the Rainstorm - 7/30/24


The mom was a little panicked.  She had just left work and had run into an unexpected popup rainstorm, and traffic had come to a halt.  She was on her way to pick up her 4-year old at childcare.  The facility had a policy of charging a fee for Read more

Use AI to Improve Your Performance - 7/23/24


Many companies are integrating Artificial Intelligence (AI) into some aspect of their business.  This could greatly change how they operate, how they communicate with customers. This AI wave reminds me of a story from 20+ years ago when a stock brokerage firm launched a new website that greatly enhanced the Read more

The New Burger Experience - 7/16/24


Floyd loves a good hamburger. Any chance he gets to try a new spin on an old standby, he takes it. Recently, a burger joint opened near his house, and Floyd was very excited! It was owned by and named for a world-renowned chef, so it had to be Read more

Boost Customer Happiness - 7/9/24


There’s a cooking show that a friend of mine watches, and the premise is all about reverse engineering food.  They may take a Reese’s Peanut Butter Cup, analyze it, and determine the ingredients just by tasting it.  Then they figure out a recipe.  The cook will try to make Read more

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Customer Service of the Future…in Government

Posted on December 11, 2013 in Business Advice, Government Please leave a comment

About 1/3rd of the most memorable customer service encounters in government are negative. Does that number seem low? Well keep in mind that the statistic was taken from a survey of employees of Federal, State, and Local governments, and even the sub-50% number from employees still isn’t positive.

But this GovLoop survey was more focused on the future than the past. And many of these employees are optimistic about the future because of some key trends they see developing including “Self-service opportunities, from grocery store kiosks to online applications, will allow citizens to access, process and monitor their government requests on a more widespread and frequent basis. Citizen engagement and partnership efforts that empower citizens will also become more prevalent. Mobile applications, increased social media interactions and the expansion of live, online chats also will radically change the way government delivers services in the next five to ten years.”

So these are the trends to anticipate, and the question becomes, What does this mean to the typical local government or employee? Here are three key takeaways:

  • Here Comes Proliferation. More service channels for the taxpayer mean more complexity, more need to monitor standardization of information and the experience, more staff training, and more metrics to gauge and improve performance. More, more, more infrastructure, training, and monitoring.
  • Calling All Techies! Tech-savvy employees will be a requirement, not a nice-to-have, and most local governments won’t be able to have separate divisions/departments dedicated to separate service channels because staffing is too small. Therefore, many staff will have to learn to be jacks-of-all-trades (responding to e-mail requests, social media complaints, calls, web issues, and potentially onsite visits – all in the same day).
  • Teach the Citizens Well. “Self-Service” means that the customer can do for themselves. This requires a mindset and intentional planning and work to train citizens on how to do for themselves. It’s the proverbial teach them to fish, but the fish they’re catching is information, or a recycle bin, or compost, or an inspection, or a tax payment, or a reservation at a park shelter. For Self-Service to succeed, we need to serve as a teacher to inform, educate on what they can do and how to do it.

With variety comes complexity, and with a greater tech emphasis comes the search for people who can blend a technology skill set and a customer service mindset.

Get ready for the future of government customer service.

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Create a Patient-Centered Culture

Posted on November 14, 2013 in Business Advice, Healthcare Please leave a comment

Zappos delivers great customer service, but its leader seems to talk mostly about his corporate culture. Disney is always brought up in seminars we provide for their great customer experience, but so much of what makes it a great experience is the consistently high performance of its “cast members.”

Culture and customer service are intertwined in great companies, and that’s why it’s no surprise that the article NY nurse executives focus on positivity addresses how to drive higher patient satisfaction by creating a patient-centered culture. According to the article, successful healthcare organizations possess a “strong unit and organizational leadership that promote a service culture tied to operations and finance; effective partnerships with patients and families; an engaged and satisfied workforce; and a strong performance improvement focus.”

Note what’s being discussed here…leadership that’s strong…leadership that promotes service…an organization that realizes patient/customer satisfaction is intertwined with operations (processes) and finance (business outcomes). They address partnering with customers, having motivated staff, and continually improving.

I agree with all these points; most cohesive cultures are created and fostered by leaders who have a well-articulated vision, who practice what’s preached, who understand the process impact on patient satisfaction and the patient satisfaction impact on financials.

But some of the “hows” are missing from the article. How do you get an engaged workforce? How do you continually improve? Leadership is the start, but that focus on patient satisfaction has to begin with your hiring process and criteria for staff, what you reward them for doing, and how you hold them accountable. A patient-centered culture requires training and an internal communication plan that is proactively conveying the messages to staff that you want repeated to patients. Patient-centered cultures require smooth information flow from patients and families to staff and leadership, so data-driven improvements can be made real-time when needed and through root-cause analysis when recurring issues occur.

To create a patient-centered culture, get leadership on board, and get the ball rolling through hiring, motivation, accountability, training, communications, process design, and continuous improvement.

Create a great culture with your people to create a great experience for your customer.

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Educating Educators on Customer Service

Posted on October 2, 2013 in Business Advice, Education Please leave a comment

Assuming something is rarely a wise course of action. If you’re a manager, you know how to manage. If you’re in a leadership position, you have great leadership attributes. If you serve the public, you are great at customer service.

For anyone who’s known bad managers, bad leaders, or people in government who are poor in customer service, you know why those assumptions are wrong.

The new Superintendent of the San Diego Unified School District understands the need to avoid those assumptions, as well. In the article Will “High-Quality Customer Service” For San Diego Principals Mean High-Quality Schools?, Cindy Marten (the new Superintendent) views her role as one of supporting principals, and part of that support involves viewing principals as customers. Marten notes “We’re providing high-quality customer service for our principals, and the reason why we’re doing that on behalf of the principals is that we expect high quality service for our principals to have with their teachers and with the community members, and you can’t deliver high-quality customer service by yourself — you’re not an island.”

In any business, before you change behaviors, you have to set expectations with staff about what are those desired behaviors. Marten is setting expectations with central office staff that they view and treat the principals and schools as customers – being proactive and responsive to needs. The thinking is two-fold: First, help the central office staff to see that they’re impacting student success by impacting the schools’ success. Second, help principals to realize that the high level of customer service provided to them by the central office should be mirrored by the principals in interactions with the parents and teachers.

The statement “you’re not an island” is one we’ve used a lot in our client conversations. Don’t feel like you have the entire weight of the world on your shoulders when addressing a customer’s needs – tap into others. But also realize that others are impacted by your actions, others are stakeholders in your encounters and decisions; so think about the downstream effects to co-workers and customers of what you do today.

When you want to change a culture to be more customer-focused, start by setting the right expectations of staff in their dealings with each other.

Did you like this post? Here are other K-12 education-related posts:

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