The playoff hockey game goes on for almost 3 hours.  There’s non-stop action, with plenty of penalties and takeaways and hits against the boards…and a few goals, as well.

You didn’t get to watch the whole game because you had other plans, but you wanted to know what happened.  So, you pull up a summary online and scan through the article.  In a minute, you’ve gotten a good feel for the ebbs and flows of the game, you know who won, and you know when the next game is going to be held and where it will be televised.

In the world of customer service, the recap helps here, too.  We might have a customer conversation that lasts 2 minutes or 25.  I had an online chat recently that lasted an hour.  It was as painful as it was long.

And none of us can be expected to remember every detail of every conversation, nor does that serve a great purpose.  But in the world of customer service, if we’re going to spend this much time with the customer, if we’re going to hear all the questions and concerns, if we’re going to do all the investigation, if we’re going to map out what happened and why, what needs to go next and when, then it helps to close with a recap.

What are those 2-3 key takeaways?  What are the key next steps?  What’s the timeline that both you and the customer need to be aware of and committed to?

As a customer service professional, our interpretation of everything that happened during that conversation might differ from the customer’s interpretation.  Are we clear on the customer’s details?  Are they clear on our answers to their questions?

We don’t want a difference of interpretation, misunderstood points, unanswered questions to result in a difference of understanding about what’s going to happen next and when it’s going to happen.

Take time at the end of the conversation and confirm the key points, particularly those that are upcoming.

Don’t skip the recap.

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