A man falls into a hole, and he can’t get out.  He starts yelling for help, and a doctor walks by and looks down the hole.  The man in the hole yells to the doctor “Please help me.  I’ve fallen into this hole!”  And the doctor takes out a piece of paper, writes a prescription, throws it in the hole, and walks on.  Words.

A little while later Paul walks by the hole, and the man in the hole yells to Paul “Please help me!  I’m in this hole, and I can’t get out!”  Then Paul jumps in the hole with the man, and the man looks incredulous and says “You dummy!  Why did you jump in the hole?  Now we’re both stuck!”  And Paul says “Because I’ve been down here before…and I know the way out.”

This is not a new story.  It’s just one that I modified a little bit to illustrate a point..

So, here’s the point.  The doctor is a customer service representative (CSR).  And the customer – the man in the hole – has an issue.  The CSR shares a few words and goes on to his next task.

Paul is a different CSR.  And call it empathy or call it sympathy, but Paul goes beyond sharing a few words.  Paul gets in there with the customer, and works side-by-side with the customer to figure out how to get out of the hole…how to fix the issue…how to find a resolution…together.

There are some customers that just want a little guidance when there’s something that needs to be fixed, but there are others who are much more in need of and appreciative of you when you’re willing to work with him or her.  You’re willing to see that they’re stuck, and you’re willing to jump into that hole, give a little bit of empathy, and help them dig themselves out of their predicament.

Find opportunities to work side-by-side with the customer while you’re empathizing with their situation.

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