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Customer for Life – The Final Step – 4/16/19

April 16th, 2019 (No Comments)

Two weeks ago, we addressed the Third Step of keeping a Customer for Life: Address what will keep them. Now, we’re sharing the Fourth and Final Step. To have a Customer for Life, you have to grow your relationship with them. While the 3rd step is the toughest – since 10 different customers might have […]

Use the Actions of Empathy – 4/9/19

April 9th, 2019 (No Comments)

I firmly believe that the most important personal trait of someone in customer service is empathy. If empathy is understanding the other person, then it’s very difficult to truly serve someone that you don’t understand. Particularly when they’re upset or irate, being empathetic and getting them to feel your empathy can help to defuse the […]

Customer for Life – The Third Step – 4/2/19

April 2nd, 2019 (No Comments)

Two weeks ago, we addressed the Second Step of keeping a Customer for Life: Never let a relationship go stale – keep the communication going. Now, we’re sharing the Third Step. To have a customer for life, you have to address what will keep them. Sounds simple, but this is the hardest part. Let’s assume […]