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Einstein once said “We can’t solve problems by using the same kind of thinking we used when we created them.” With that in mind, think about your organization’s (or your own) current issues. . . Your bank is losing accounts. Your team is losing season ticket holders. Your municipality is getting more complaints than ever, […]

If you deal with a customer base of businesses, you have a very specific opportunity not enjoyed by those whose customers are consumers. We’re talking about getting your hands on their plans. As an example of this, go to this BRE Sample Surveys/Reports page, and click on “Raymond Terrace.” This includes a PDF document that […]

I went to a Carolina Panthers game with a friend a couple weeks back, and he told me how he has a box with all the tickets to all the events he’s attended over the years. The problem is that nowadays, you don’t get physical tickets as often – you might print them off the […]