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When Jack entered the bank, he knew he needed a loan. He knew that starting up his business would be easier if he had that working capital to get things going. At this point, that’s all he knew. Jack was anxious; he didn’t know what to expect in the process, and he didn’t know if […]

Here’s a quick article on using data analytics for client retention (Analytics Boost Customer Retention for Ohio Mutual). Although I like the article because of its obvious retention-focus, some of the key nuggets relate to the metrics that Ohio Mutual utilizes including: Retention/renewal rates (historically 87%) Profitability of the renewal business (15%-20% higher than the […]

There are not many industries where transferring a customer to a competitor is considered the right thing to do. There are even fewer where encouraging a customer to go to a competitor is common. And even less frequent than both of those occurrences is where one organization plans for a customer to leave them after […]