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Many years ago I was consulting with a client in the financial services industry. This credit card provider would send out literally 2-4 million marketing pieces at a time with the hopes of getting a fraction – under 3% – to respond. The client would then initiate a sales process with that 1-3% and hope […]

It was just going to be a minor procedure, but Damon was still nervous. He had a hard time concentrating on what he was reading in the waiting room, and the minutes of wait seemed interminable. When the nurse came to the waiting room to bring Damon back to get prepped, his anxiety levels slowly […]

Vince Lombardi was the coach of the Green Bay Packers, but would his style really work well in an Education setting? Apparently it did – along with being a great football coach, he also was a successful teacher of Latin, algebra, physics and chemistry. In other words, teaching and coaching can be very similar. And […]