Archives

Many marketing articles, blogs, apps, other tech-related devices talk “customer retention” but are really talking their true love – “marketing.” They talk about how “marketing drives higher retention” and how relationship development is really “drip marketing.” I’m not going to debate retention v. marketing because many people think only about sales and marketing, they don’t […]

Have you ever been deep into a conversation and then stopped, and tried to backtrack step-by-step to see how you got there? The back-tracking can go something like this: We’re talking about the recent national elections because we were discussing local political elections because we were discussing a nearby zoning issue because we were discussing […]

The article Community College Group Launches Texas Success Center has Lone Star Community College System Chancellor Richard Carpenter noting that “There are about 30 different student success programs at Texas colleges. They are programs designed to help students complete their two-year degrees or successfully move on to a four-year university. ‘We find ourselves initiative rich,’ […]