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Recent Tips and Posts
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The Art of Dealing with…Yourself – 11/19/13 TOW
I read an article in the most recent Entrepreneur Magazine issue titled “The art of dealing with difficult people.” Although the article was big on attempted humor and small on specifics, I really liked that fact that much of the article had one key focus (and I’m paraphrasing here) – most of the success you […]
Smart 1-to-1 of Season Ticket Holder Research
Big data? Let’s start with Smart Data. Pro sports organizations feel they know their fans well, and then they conduct their own fan surveys and are frustrated by the lack of useful information. The results are usually broad brushstrokes of fans – general ratings and likes/dislikes. However, research done the right way creates a 1-to-1 […]
Create a Patient-Centered Culture
Zappos delivers great customer service, but its leader seems to talk mostly about his corporate culture. Disney is always brought up in seminars we provide for their great customer experience, but so much of what makes it a great experience is the consistently high performance of its “cast members.” Culture and customer service are intertwined […]








